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Menachem Mendel Schneerson ( – June 12, 1994; AM 11 Nissan 5662 – 3 Tammuz 5754), known to adherents of the Chabad-Lubavitch movement as the Lubavitcher Rebbe or simply the Rebbe, was an American Orthodox
rabbi A rabbi (; ) is a spiritual leader or religious teacher in Judaism. One becomes a rabbi by being ordained by another rabbi—known as ''semikha''—following a course of study of Jewish history and texts such as the Talmud. The basic form of t ...
and the most recent
Rebbe A Rebbe () or Admor () is the spiritual leader in the Hasidic movement, and the personalities of its dynasties.Heilman, Samuel"The Rebbe and the Resurgence of Orthodox Judaism."''Religion and Spirituality (Audio)''. UCTV, 20 Oct 2011. web. ...
of the
Lubavitch Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (; ; ), is a dynasty in Hasidic Judaism. Belonging to the Haredi (ultra-Orthodox) branch of Orthodox Judaism, it is one of the world's best-known Hasidic movements, as well as one of ...
Hasidic dynasty A Hasidic dynasty or Chassidic dynasty is a dynasty led by Hasidic Jewish spiritual leaders known as rebbes, and usually has some or all of the following characteristics: * Each leader of the dynasty is referred to as an ''ADMOR'' (abbreviation ...
. He is considered one of the most influential Jewish leaders of the 20th century.Matt Flegenheimer
"Thousands Descend on Queens on 20th Anniversary of Grand Rebbe’s Death"
, ''The New York Times''
As leader of the Chabad-Lubavitch movement, he took an insular Hasidic group that almost came to an end with the
Holocaust The Holocaust (), known in Hebrew language, Hebrew as the (), was the genocide of History of the Jews in Europe, European Jews during World War II. From 1941 to 1945, Nazi Germany and Collaboration with Nazi Germany and Fascist Italy ...
and transformed it into one of the most influential movements in religious Jewry, with an international network of over 5,000 educational and social centers. The institutions he established include kindergartens, schools, drug-rehabilitation centers, care-homes for the disabled, and synagogues.Editorial, 07/08/14
"Rebbe to the city and Rebbe to the world"
. ''The New York Observer''.
Schneerson's published teachings fill more than 400 volumes, and he is noted for his contributions to Jewish continuity and religious thought, as well as his wide-ranging contributions to traditional
Torah The Torah ( , "Instruction", "Teaching" or "Law") is the compilation of the first five books of the Hebrew Bible, namely the books of Genesis, Exodus, Leviticus, Numbers and Deuteronomy. The Torah is also known as the Pentateuch () ...
scholarship. Rabbi Tzvi Hersh Weinreb, Vice President of the
Orthodox Union The Orthodox Union (abbreviated OU) is one of the largest Orthodox Jewish organizations in the United States. Founded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs f ...

"The Contributions of the Lubavitcher Rebbe to Torah Scholarship"
. Jewish Action Magazine
He is recognized as the pioneer of Jewish outreach.Susan Handelman
The Lubavitcher Rebbe Died 20 Years Ago Today. Who Was He?
, Tablet Magazine
During his lifetime, many of his adherents believed that he was the
Messiah In Abrahamic religions, a messiah or messias (; , ; , ; ) is a saviour or liberator of a group of people. The concepts of '' mashiach'', messianism, and of a Messianic Age originated in Judaism, and in the Hebrew Bible, in which a ''mashiach ...
. His own attitude to the subject, and whether he openly encouraged this, is hotly debated among academics. During Schneerson's lifetime, the messianic controversy and other issues elicited fierce criticism from many quarters in the Orthodox world, especially earning him the enmity of
Elazar Shach Elazar Menachem Man Shach (, Elazar Shach; January 1, 1899 O.S. – November 2, 2001) was a Haredi rabbi who headed Lithuanian Orthodox Jews in Israel and around the world from the early 1970s until his death. He served as chair of the Counc ...
. In 1978, the
U.S. Congress The United States Congress is the legislative branch of the federal government of the United States. It is a bicameral legislature, including a lower body, the U.S. House of Representatives, and an upper body, the U.S. Senate. They both ...
asked President
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
to designate Schneerson's birthday as the national Education Day in the U.S. It has been since commemorated as Education and Sharing Day. In 1994, Schneerson was posthumously awarded the
Congressional Gold Medal The Congressional Gold Medal is the oldest and highest civilian award in the United States, alongside the Presidential Medal of Freedom. It is bestowed by vote of the United States Congress, signed into law by the president. The Gold Medal exp ...
for his "outstanding and lasting contributions toward improvements in world education, morality, and acts of charity". Schneerson's resting place attracts Jews for prayer.Sarah Maslin Nir
Jews Make a Pilgrimage to a Grand Rebbe's Grave
. September 13, 2013, ''The New York Times''.
Menachem Butler
Visiting the Lubavitcher Rebbe's Grave in Queens, N.Y.
''Tablet Magazine'', July 2, 2014.


Biography


Early life and education

Menachem Mendel Schneerson was born on April 5, 1902 ( OS) (11
Nisan Nisan (or Nissan; from ) in the Babylonian and Hebrew calendars is the month of the barley ripening and first month of spring. The name of the month is an Akkadian language borrowing, although it ultimately originates in Sumerian ''nisag' ...
, 5662), in the
Black Sea The Black Sea is a marginal sea, marginal Mediterranean sea (oceanography), mediterranean sea lying between Europe and Asia, east of the Balkans, south of the East European Plain, west of the Caucasus, and north of Anatolia. It is bound ...
port of Nikolaev in the
Russian Empire The Russian Empire was an empire that spanned most of northern Eurasia from its establishment in November 1721 until the proclamation of the Russian Republic in September 1917. At its height in the late 19th century, it covered about , roughl ...
(now
Mykolaiv Mykolaiv ( ), also known as Nikolaev ( ) is a List of cities in Ukraine, city and a hromada (municipality) in southern Ukraine. Mykolaiv is the Administrative centre, administrative center of Mykolaiv Raion (Raions of Ukraine, district) and Myk ...
in
Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...
).Joseph Telushkin, '' Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History''. HarperCollins, 2014. Page 455 His father was rabbi Levi Yitzchak Schneerson, a renowned
Talmudic The Talmud (; ) is the central text of Rabbinic Judaism and the primary source of Jewish religious law (''halakha'') and Jewish theology. Until the advent of modernity, in nearly all Jewish communities, the Talmud was the centerpiece of Jewi ...
scholar and authority on
Kabbalah Kabbalah or Qabalah ( ; , ; ) is an esoteric method, discipline and school of thought in Jewish mysticism. It forms the foundation of Mysticism, mystical religious interpretations within Judaism. A traditional Kabbalist is called a Mekubbal ...
and
Jewish law ''Halakha'' ( ; , ), also transliterated as ''halacha'', ''halakhah'', and ''halocho'' ( ), is the collective body of Jewish religious laws that are derived from the Written and Oral Torah. ''Halakha'' is based on biblical commandments ('' mit ...
. His mother was Rebbetzin Chana Schneerson (). He was named after the third
Chabad Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (; ; ), is a dynasty in Hasidic Judaism. Belonging to the Haredi (ultra-Orthodox) branch of Orthodox Judaism, it is one of the world's best-known Hasidic movements, as well as one of ...
rebbe
Menachem Mendel Schneersohn Menachem Mendel Schneersohn (; September 20, 1789 – March 17, 1866) also known as the Tzemach Tzedek (Hebrew: "Righteous Sprout" or "Righteous Scion") was an Orthodox rabbi, leading 19th-century posek, and the third rebbe (spiritual leader) o ...
, the ''Tzemach Tzedek'', from whom he was a direct patrilineal descendant. In 1907, when Schneerson was five years old, the family moved to Yekatrinoslav (today,
Dnipro Dnipro is Ukraine's fourth-largest city, with about one million inhabitants. It is located in the eastern part of Ukraine, southeast of the Ukrainian capital Kyiv on the Dnieper River, Dnipro River, from which it takes its name. Dnipro is t ...
), where Levi Yitzchak was appointed Chief Rabbi of the city. He served until 1939, when he was exiled by the
Soviets The Soviet people () were the citizens and nationals of the Soviet Union. This demonym was presented in the ideology of the country as the "new historical unity of peoples of different nationalities" (). Nationality policy in the Soviet Union ...
to
Kazakhstan Kazakhstan, officially the Republic of Kazakhstan, is a landlocked country primarily in Central Asia, with a European Kazakhstan, small portion in Eastern Europe. It borders Russia to the Kazakhstan–Russia border, north and west, China to th ...
. Schneerson had two younger brothers: Dov Ber Schneerson, who was murdered in 1944 by Nazi collaborators, and Yisroel Aryeh Leib Schneerson, who died in 1952 while completing doctoral studies at Liverpool University. During his youth, he received a private education and was tutored by Zalman Vilenkin from 1909 through 1913. When Schneerson was 11 years old, Vilenkin informed his father that he had nothing more to teach his son. At that point, Levi Yitzchak began teaching his son Talmud and
rabbinic literature Rabbinic literature, in its broadest sense, is the entire corpus of works authored by rabbis throughout Jewish history. The term typically refers to literature from the Talmudic era (70–640 CE), as opposed to medieval and modern rabbinic ...
, as well as Kabbalah. Schneerson proved gifted in both Talmudic and Kabbalistic study and also took exams as an external student of the local Soviet school.Adin Steinsaltz, ''My Rebbe''. Maggid Books, page 24 He was considered an '' illui'' and genius, and by the time he was 17, he had mastered the entire
Talmud The Talmud (; ) is the central text of Rabbinic Judaism and the primary source of Jewish religious law (''halakha'') and Jewish theology. Until the advent of Haskalah#Effects, modernity, in nearly all Jewish communities, the Talmud was the cen ...
, some 5,422 pages, as well as all its early commentaries. Throughout his childhood, Schneerson was involved in the affairs of his father's office. He was also said to have acted as an interpreter between the Jewish community and the Russian authorities on a number of occasions. Levi Yitzchak's courage and principles guided his son for the rest of his life. Many years later, when he once reminisced about his youth, Schneerson said, "I have the education of the first-born son of the rabbi of Yekaterinoslav. When it comes to saving lives, I speak up whatever others may say." Schneerson went on to receive separate rabbinical ordinations from the Rogatchover Gaon,
Joseph Rosen Joseph Rosen (, ''Yosef Rosin''; 1858 – 5 March 1936) known as the Rogatchover Gaon (Genius of Rogachev) and Tzofnath Paneach (Decipherer of Secrets—the title of his main work), was an Ashkenazi rabbi and one of the most prominent talmu ...
, and
Yechiel Yaakov Weinberg Yechiel Yaakov Weinberg (1884–1966) was an Ashkenazi Orthodox rabbi, posek ("decisor" of Jewish law) and rosh yeshiva. He is best known as the author of the work of responsa ''Seridei Eish''. Biography Yechiel Yaakov Weinberg was born in Cie ...
, author of ''Sridei Aish''.


Marriage and family life

In 1923, Schneerson visited the sixth Chabad-Lubavitch Rebbe,
Yosef Yitzchak Schneersohn Yosef Yitzchak (Joseph Isaac) Schneersohn (; 21 June 1880 – 28 January 1950) was an Orthodox rabbi and the sixth Rebbe (spiritual leader) of the Chabad Lubavitch Hasidic movement. He is also known as the Frierdiker Rebbe (Yiddish for "Pr ...
, for the first time. He met the rabbi's middle daughter Chaya Mushka—they were distant cousins. Sometime later, they became engaged but were not married until 1928 in
Warsaw Warsaw, officially the Capital City of Warsaw, is the capital and List of cities and towns in Poland, largest city of Poland. The metropolis stands on the Vistula, River Vistula in east-central Poland. Its population is officially estimated at ...
, Poland. Taking great pride in his son-in-law's outstanding scholarship, Yosef Yitzchak asked him to engage in learned conversation with the great Torah scholars that were present at the wedding, such as
Meir Shapiro Yehuda Meir Shapiro (; 3 March 1887 – 27 October 1933) was a prominent Polish Hasidic rabbi and rosh yeshiva, also known as the Lubliner Rav. He is noted for his promotion of the Daf Yomi study program in 1923, and establishing the Cha ...
and Menachem Ziemba. Menachem Mendel and Chaya Mushka were married for 60 years and were childless.Dara Horn, June 13, 201
"Rebbe of Rebbe's"
. ''Book Review 'Rebbe' by Joseph Telushkin and 'My Rebbe' by Adin Steinsaltz'', The Wall Street Journal. Retrieved December 28, 2014.
Menachem Mendel and Yosef Yitzchak were both descendants of
Menachem Mendel Schneersohn Menachem Mendel Schneersohn (; September 20, 1789 – March 17, 1866) also known as the Tzemach Tzedek (Hebrew: "Righteous Sprout" or "Righteous Scion") was an Orthodox rabbi, leading 19th-century posek, and the third rebbe (spiritual leader) o ...
, known as the ''Tzemach Tzedek'', the third Rebbe of Chabad. Schneerson later commented that the day of his marriage bound the community to him and him to the community.Eli Rubin
"High Holidays in Riga: Self and Community"
/ref> In 1947, Schneerson traveled to Paris to take his mother, Chana Schneerson, back to New York City with him.'' Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History''. HarperCollins, 2014. Page 475 Schneerson would visit her every day and twice each Friday and prepare her tea. In 1964, Chana Schneerson died. On February 10, 1988, Schneerson's wife Chaya died.''The New York Times'
"Chaya Schneerson"
, February 11, 1988
A year after the death of his wife, when the traditional year of Jewish mourning had passed, Schneerson moved into his study above the central Lubavitch synagogue on Eastern Parkway.


Berlin

After his wedding to Chaya Mushka in 1928, Schneerson and his wife moved to
Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
in the
Weimar Republic The Weimar Republic, officially known as the German Reich, was the German Reich, German state from 1918 to 1933, during which it was a constitutional republic for the first time in history; hence it is also referred to, and unofficially proclai ...
(now part of
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
), where he was assigned specific communal tasks by his father-in-law, who also requested that he write scholarly annotations to the ''
responsa ''Responsa'' (plural of Latin , 'answer') comprise a body of written decisions and rulings given by legal scholars in response to questions addressed to them. In the modern era, the term is used to describe decisions and rulings made by scholars i ...
'' and various Hasidic discourses of the earlier Rebbes of Chabad-Lubavitch. Schneerson studied mathematics, physics, and philosophy at the
University of Berlin The Humboldt University of Berlin (, abbreviated HU Berlin) is a public research university in the central borough of Mitte in Berlin, Germany. The university was established by Frederick William III on the initiative of Wilhelm von Humbol ...
."The Early Years Volume II (1931–1938)" Jewish Educational Media, 2006 (UPC 74780 00058) He would later recall that he enjoyed
Erwin Schrödinger Erwin Rudolf Josef Alexander Schrödinger ( ; ; 12 August 1887 – 4 January 1961), sometimes written as or , was an Austrian-Irish theoretical physicist who developed fundamental results in quantum field theory, quantum theory. In particul ...
's lectures. His father-in-law took great pride in his son-in-law's scholarly attainments and paid for all the tuition expenses and helped facilitate his studies throughout. During his stay in Berlin, his father-in-law encouraged him to become more of a public figure, but Schneerson described himself as an introvert, and was known to have pleaded with acquaintances not to make a fuss over the fact that he was the son-in-law of Yosef Yitzchak. While in Berlin, Schneerson met
Joseph B. Soloveitchik Joseph Ber Soloveitchik ( ''Yosef Dov ha-Levi Soloveychik''; February 27, 1903 – April 9, 1993) was a major American Orthodox rabbi, Talmudist, and modern Jewish philosopher. He was a scion of the Lithuanian Jewish Soloveitchik rabbinic ...
and the two formed a friendship that remained between them years later when they emigrated to America. He wrote hundreds of pages of his own original Torah discourses, and conducted a serious interchange of ''halachic'' correspondence with many of Eastern Europe's leading rabbinic figures, including the Rogachover Gaon. In 1933, he also met with Chaim Elazar Shapiro, as well as with Talmudist Shimon Shkop. During this time, he kept a diary in which he would carefully document his private conversations with his father-in-law, as well as his kabbalistic correspondence with his father, Levi Yitzchak.


Paris

In 1933, after the Nazis took over
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
, the Schneersons left Berlin and moved to Paris, where Menachem Mendel (known as "RaMash" before accepting the leadership of Chabad)continued his religious and communal activities on behalf of his father-in-law. While in Paris, he took a two-year course in engineering at a vocational college. During that time, Yosef Yitzchak recommended that Professor Alexander Vasilyevitch Barchenko consult with Schneerson regarding various religious and mystical matters, and prominent rabbis, such as Yerachmiel Binyaminson and
Eliyahu Eliezer Dessler Eliyahu Eliezer Dessler (; 1892 – 31 December 1953) was an Orthodox Judaism, Orthodox rabbi, Talmudic scholar, and Jewish philosopher of the 20th century. He is best known for being the ''mashgiach ruchani'' ("spiritual counselor") of the ...
, turned to Schneerson with their rabbinic and kabbalistic queries. On June 11, 1940, three days before Paris fell to the Nazis, the Schneersons fled to
Vichy Vichy (, ; ) is a city in the central French department of Allier. Located on the Allier river, it is a major spa and resort town and during World War II was the capital of Vichy France. As of 2021, Vichy has a population of 25,789. Known f ...
and later to
Nice Nice ( ; ) is a city in and the prefecture of the Alpes-Maritimes department in France. The Nice agglomeration extends far beyond the administrative city limits, with a population of nearly one million In 1941, Schneerson escaped from Europe via
Lisbon Lisbon ( ; ) is the capital and largest city of Portugal, with an estimated population of 567,131, as of 2023, within its administrative limits and 3,028,000 within the Lisbon Metropolitan Area, metropolis, as of 2025. Lisbon is mainlan ...
, Portugal. On the eve of his departure, Schneerson penned a treatise where he revealed his vision for the future of world Jewry and humanity. He and his wife, Chaya Mushka, arrived in New York on June 23, 1941. Shortly after his arrival, his father-in-law appointed him director and chairman of the three Chabad central organizations, Merkos L'Inyonei Chinuch, Machneh Israel and
Kehot Publication Society Kehot Publication Society is the publishing division of the Chabad-Lubavitch movement. History Kehot was established in 1941 by the sixth Rebbe of Chabad, Chabad-Lubavitch, Rabbi Yosef Yitzchak Schneersohn. In 1942, Rabbi Yosef Yitzchak appointed ...
, placing him at the helm of the movement's Jewish educational, social services, and publishing networks. Over the next decade, Yosef Yitzchak referred many of the scholarly questions that had been inquired of him to his son-in-law. He became increasingly known as a personal representative of Yosef Yitzchak.Rapoport, Chaim. ''The Afterlife of Scholarship''. Page 144. During the 1940s, Schneerson became a naturalized US citizen, and seeking to contribute to the war effort, he volunteered at the
Brooklyn Navy Yard The Brooklyn Navy Yard (originally known as the New York Navy Yard) is a shipyard and industrial complex in northwest Brooklyn in New York City, New York (state), New York, U.S. The Navy Yard is located on the East River in Wallabout Bay, a se ...
, using his electrical engineering background to draw wiring diagrams for the battleship USS ''Missouri'' (BB-63),Fishkoff, Sue. ''The Rebbe's Army'', Schoken, 2003 (08052 11381). Page 73. and other classified military work. In 1942, Schneerson launched the Merkos Shlichus program, where he would send pairs of yeshiva students to remote locations across the country during their summer vacations to teach Jews in isolated communities about their heritage and offer education to their children. As chairman and editor-in-chief of Kehot, Schneerson published the works of the earlier Rebbes of Chabad. He also published his own works, including the Hayom Yom in 1943 and Hagadda in 1946. On a visit to Paris in 1947, Schneerson established a school for girls and worked with local organizations to assist with housing for refugees and
displaced persons Forced displacement (also forced migration or forced relocation) is an involuntary or coerced movement of a person or people away from their home or home region. The United Nations High Commissioner for Refugees, UNHCR defines 'forced displaceme ...
. He often explained that his goal was to "make the world a better place" and to do what he could to eliminate all suffering. In a letter to Israeli President Yitzchak Ben Tzvi, Schneerson wrote that when he was a child the vision of the future redemption began to take form in his imagination "a redemption of such magnitude and grandeur through which the purpose of the suffering, the harsh decrees and annihilation of exile will be understood ..." In 1991, a car in convoy with Schneerson's motorcade accidentally struck two Guyanese American children while running a red light. One of the children was killed. The incident triggered the Crown Heights riot.


Seventh Chabad Rebbe

After the death of Yosef Yitzchak Schneersohn in 1950,
Chabad Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (; ; ), is a dynasty in Hasidic Judaism. Belonging to the Haredi (ultra-Orthodox) branch of Orthodox Judaism, it is one of the world's best-known Hasidic movements, as well as one of ...
followers began persuading Schneerson to succeed his father-in-law as Rebbe based on his scholarship, piety, and dynasty.Adin Steinsaltz, ''My Rebbe''. Maggid Books, 2014. Page 106.Shenker, Israel. ''The New York Times'', Monday, March 27, 1972, reprinted o
Chabad.org
Schneerson was reluctant, and actively refused to accept leadership of the movement. He continued, however, all the communal activities he had previously headed. It would take a full year until the elders persuaded him of the movement to accept the post. On the first anniversary of his father-in-law's passing, 10
Shevat Shevat (, , ; from ) is the fifth month of the civil year starting in Tishre (or Tishri) and the eleventh month of the ecclesiastical year on the Hebrew calendar starting in Nisan. It is a month of 30 days. Shevat usually occurs in January– ...
1951, in a ceremony attended by several hundred rabbis and Jewish leaders from all parts of the United States and Canada, Schneerson delivered a Hasidic discourse ''(Ma'amar)'', the equivalent to a President-elect taking the oath of office, and formally became the Rebbe. On the night of his acceptance, members of the Israeli Cabinet and Israel's Chief Rabbi Yitzhak Herzog sent him congratulatory messages. Reiterating a longstanding core Chabad principle at his inaugural talk, he demanded that each individual exert themselves in advancing spiritually and ''not'' rely on the Rebbe to do it for them, saying: "Now listen, Jews. Generally, in Chabad it has been demanded that each individual work on themselves, and not rely on the Rebbes. One must, ''on their own'', transform the folly of materialism and the passion of the 'animal soul' to holiness. I do not, God Forbid, recuse myself from assisting as much as possible, however; if one does not work on ''themselves'', what good will submitting notes, singing songs, and saying lechayim do?" At the same talk, Schneerson said, "one must go to a place where nothing is known of Godliness, nothing is known of Judaism, nothing is even known of the Hebrew alphabet, and while there to put oneself aside and ensure that the other calls out to God." When he spoke to '' Forward'' journalist Asher Penn that year, he said, "...we must stop insisting that Judaism is in danger, an assertion that does little but place Jewry on the defensive. We need to go on the offensive." As Rebbe, Schneerson would receive visitors for private meetings, known as ''yechidus'', on Sunday and Thursday evenings. Those meetings would begin at 8 pm and often continue until 5 or 6 in the morning and were open to everyone.Weiner, Herbert. Nine and 1/2 Mystics, page 158 Schneerson, who spoke several languages including English, Yiddish, Hebrew, Aramaic, French, Russian, German, and Italian, would converse with people on all issues and offer his advice on both spiritual and mundane matters. Politicians and leaders from across the globe came to meet him, but Schneerson showed no preference for one person over another. His secretary once even declined to admit
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
because Schneerson was already meeting 'ordinary' people who had requested appointments months previously. Those meetings were discontinued in 1982 when it became impossible to accommodate many people. Meetings were then held only for those who had a special occasion, such as a bride and groom for their wedding or a boy and his family on the occasion of a bar mitzvah. During his four decades as Rebbe, Schneerson would deliver regular addresses centered on the weekly Torah portion and on various tractates of the Talmud. These talks, delivered without text or notes, would last for several hours,"Out of The Depth's", Israel Meir Lau, p.201 and sometimes went for eight or nine hours without a break. During the talks, Schneerson demonstrated a unique approach in explaining seemingly different concepts by analysis of the fundamental principle common to the entire tractate, and referenced both classic and esoteric sources from all periods, citing entire sections by heart.


Outreach, spiritual campaigns


Women and girls

In 1951, Schneerson established a Chabad women's and girl's organization and a youth organization in Israel. Their mission was to engage in outreach exclusively directed at women and teens. In 1953, he opened branches of these organizations in New York, London, and Toronto. Schneerson equally addressed his teachings to both genders in a marked departure from an entrenched tendency to limit high-level Torah education to men and boys. He addressed meetings of the organizations and led gatherings exclusively for women. Schneerson would describe the increase in Torah study by women as one of the "positive innovations of the later generations".


International outreach

That same year, Schneerson sent his first emissary to
Morocco Morocco, officially the Kingdom of Morocco, is a country in the Maghreb region of North Africa. It has coastlines on the Mediterranean Sea to the north and the Atlantic Ocean to the west, and has land borders with Algeria to Algeria–Morocc ...
and established schools and a synagogue for the Moroccan Jewish community. In 1958, Schneerson established schools and synagogues in
Detroit, Michigan Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
, in
Milan, Italy Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, and in London. Beginning in the 1960s, Schneerson instituted a system of "mitzvah campaigns" to encourage the observance of ten basic Jewish practices, such as
tefillin Tefillin (Modern Hebrew language, Israeli Hebrew: / ; Ashkenazim, Ashkenazic pronunciation: ; Modern Israeli Hebrew, Modern Hebrew pronunciation: ), or phylacteries, are a set of small black leather boxes with leather straps containing scrolls o ...
for men,
Shabbat candles Shabbat candles () are candles lit on Friday evening before sunset to usher in the Jewish Sabbath. Lighting Shabbat candles is a rabbinically mandated law. Candle-lighting is traditionally done by the woman of the household, but every Jew is o ...
for women, and loving your fellow for all people. Schneersohn's campaign brought the concept of tefillin to Jewish men everywhere, and he has been referred to as "the great modern popularizer of tefillin". Until his campaign, tefillin was largely the domain of the meticulously observant. Following the death of his mother Chana Schneerson in 1964, Schneerson began to offer an additional weekly sermon in her memory. These sermons consisted of original insights and unprecedented analysis of Rashi's Torah commentary, delivered at regular public gatherings. Schneerson gave these sermons each week until 1992.


Chanukah campaign

In 1973, Schneerson started a Chanukah campaign to encourage all Jews worldwide to light their own menorah. After all-tin menorahs were given out that year, a military manufacturer was commissioned to distribute tens of thousands of additional menorahs. In 1974, a public lighting of a Chanukah menorah was held by the
Liberty Bell The Liberty Bell, previously called the State House Bell or Old State House Bell, is an iconic symbol of American Revolution, American independence located in Philadelphia. Originally placed in the steeple of Pennsylvania State House, now know ...
in Philadelphia, Pennsylvania, and in years following, menorah lightings on public grounds were conducted in cities worldwide. Legal challenges to the lighting on public grounds reached the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all Federal tribunals in the United States, U.S. federal court cases, and over Stat ...
, and it was ruled that public lighting did not violate the
Constitution A constitution is the aggregate of fundamental principles or established precedents that constitute the legal basis of a polity, organization or other type of entity, and commonly determines how that entity is to be governed. When these pri ...
. Public lightings continue in thousands of cities today.


Lag BaOmer parade

Chabad established an annual
Lag BaOmer Lag BaOmer (, ''LaG Bāʿōmer''), also Lag B'Omer or Lag LaOmer, is a Judaism, Jewish religious holiday celebrated on the 33rd day of the Counting of the Omer, which occurs on the 18th day of the Hebrew calendar, Hebrew month of Iyar. Accordin ...
parade at '770', one of the largest celebrations of its kind, where thousands of Jews celebrate the holiday.


Iran youth immigration

In 1979, during the
Iranian Revolution The Iranian Revolution (, ), also known as the 1979 Revolution, or the Islamic Revolution of 1979 (, ) was a series of events that culminated in the overthrow of the Pahlavi dynasty in 1979. The revolution led to the replacement of the Impe ...
and Iranian hostage crisis, Schneerson directed arrangements to rescue Jewish youth and teenagers from Iran and bring them to safety in the United States. The Iranian government's hostility towards the United States was seen by Schneerson as behavior that could threaten the country's status as an "untouchable" superpower, and that would cause it to try to appease Arab countries, thus "endanger ngthe security of Israel". As a result of Schneerson's efforts, several thousand Iranian children were flown from Iran to the safety of New York.


Noahidism and Jewish outreach

In 1983, Schneerson launched a global campaign to promote awareness of the Supreme Being and observance of the Noahide Laws among all people, arguing that this was the basis for human rights for all civilization. Several times each year his addresses were broadcast on national television. On these occasions, Schneerson would address the public on general communal affairs and issues relating to world peace, such as a
moment of silence A moment of silence (also referred to as a minute's silence or a one-minute silence) is a period of silent contemplation, prayer, reflection, or meditation. Similar to flying a flag at half-mast, a moment of silence is often a gesture o ...
in U.S. public schools, increased government funding for solar energy research, U.S. foreign aid to developing countries, and nuclear disarmament. In 1984, Schneerson initiated a campaign for the daily study of
Maimonides Moses ben Maimon (1138–1204), commonly known as Maimonides (, ) and also referred to by the Hebrew acronym Rambam (), was a Sephardic rabbi and Jewish philosophy, philosopher who became one of the most prolific and influential Torah schola ...
's
Mishneh Torah The ''Mishneh Torah'' (), also known as ''Sefer Yad ha-Hazaka'' (), is a code of Rabbinic Jewish religious law (''halakha'') authored by Maimonides (Rabbi Moshe ben Maimon/Rambam). The ''Mishneh Torah'' was compiled between 1170 and 1180 CE ( ...
. Each year after the learning cycle there is Siyum celebration marking the end of the cycle and beginning of the new one. Many Jewish leaders have attended these events.


Sunday office hours for charity

In 1986, Schneerson began a custom where, each Sunday, he would stand outside his office, greet people briefly, give them a dollar bill, and encourage them to donate to the charity of their choice.Hoffman 1991, p. 47 Explaining his reason for encouraging charitable giving among all people, Schneerson quoted his father-in-law, who said that "when two people meet, it should bring benefit to a third." People in line would often take this opportunity to ask Schneerson for advice or request a blessing. Thousands of people attended this event each week, which lasted up to six hours, and is often referred to as "Sunday Dollars". Schneerson's wife, Chaya Mushka Schneerson, died in 1988. During the week of
shiva Shiva (; , ), also known as Mahadeva (; , , Help:IPA/Sanskrit, ɐɦaːd̪eːʋɐh and Hara, is one of the Hindu deities, principal deities of Hinduism. He is the God in Hinduism, Supreme Being in Shaivism, one of the major traditions w ...
, Schneerson wrote a will in which he bequeathed his entire estate to Agudas Chasidei Chabad, the Chabad umbrella organization. During a talk in 1991, Schneerson spoke passionately about Moshiach (the
Messiah In Abrahamic religions, a messiah or messias (; , ; , ; ) is a saviour or liberator of a group of people. The concepts of '' mashiach'', messianism, and of a Messianic Age originated in Judaism, and in the Hebrew Bible, in which a ''mashiach ...
) and told his followers that he had done all that he could bring world peace and redemption but that it was now up to them to continue this task: "I have done my part, from now on you do all that you can." A few months later, when a reporter from
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
came to meet him at Dollars, he said, "Moshiach is ready to come now; it is only on our part to do something additional in the realm of goodness and kindness."


His message: become righteous

On Sunday, March 1, 1992, Gabriel Erem, the editor of ''Lifestyles Magazine'', told Schneerson that on his ninetieth birthday, they would be publishing a special issue and wanted to know his message to the world. Schneerson replied that "'Ninety', in
Hebrew Hebrew (; ''ʿÎbrit'') is a Northwest Semitic languages, Northwest Semitic language within the Afroasiatic languages, Afroasiatic language family. A regional dialect of the Canaanite languages, it was natively spoken by the Israelites and ...
, is '
tzaddik Tzadik ( ''ṣaddīq'' , "righteous ne; also ''zadik'' or ''sadiq''; pl. ''tzadikim'' ''ṣadīqīm'') is a title in Judaism given to people considered righteous, such as biblical figures and later spiritual masters. The root of the wor ...
'; which means 'righteous.' And that is a direct indication for every person to become a real tzaddik—a righteous person, and to do so for many years, until 120. "This message", Schneerson added, "applies equally to Jews and non-Jews".


Work habits

During his decades of leadership, Schneerson worked over 18 hours a day and never took a day of vacation. He rarely left Brooklyn except for visits to his father-in-law's gravesite in
Queens Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...
, New York. Schneerson opposed retirement, seeing it as a waste of precious years. In 1972, on the occasion of his 70th birthday, instead of announcing a retirement plan, Schneerson proposed the establishment of 71 new institutions to mark the beginning of the 71st year of his life. The only other time he left Brooklyn was when he visited Camp Gan Israel
Parksville, New York Parksville is a small hamlet in the town of Liberty, Sullivan County, New York, United States. The ZIP Code is 12768. It is situated at exit 98 on Route 17 (which is expected to be upgraded to Interstate 86 in the future). History I ...
in 1956, 1957 and 1960.


Illness and death

In 1977, during the ''
hakafot A hakafah (; plural hakafot ) is a Jewish '' minhag'' (tradition) in which people walk or dance around a specific object, generally in a religious setting. In Judaism, there is a custom on Sukkot to encircle the reader's platform ( bimah) with t ...
'' ceremony on
Shemini Atzeret Shemini Atzeret (—"Eighth ayof Assembly") is a Jewish holidays, Jewish holiday. It is celebrated on the 22nd day of the Hebrew calendar, Hebrew month of Tishrei, usually coinciding with late September or early October. It directly follows ...
, Schneerson suffered a
heart attack A myocardial infarction (MI), commonly known as a heart attack, occurs when Ischemia, blood flow decreases or stops in one of the coronary arteries of the heart, causing infarction (tissue death) to the heart muscle. The most common symptom ...
. At his request, rather than transporting him to a hospital, the doctors set up a mini-hospital at his office where he was treated for the next four weeks by doctors Bernard Lown, Ira Weiss, and Larry Resnick. He made a full recovery from the heart attack with few, if any, noticeable lasting effects or changes to his work habits. Fifteen years later, Schneerson suffered a serious
stroke Stroke is a medical condition in which poor cerebral circulation, blood flow to a part of the brain causes cell death. There are two main types of stroke: brain ischemia, ischemic, due to lack of blood flow, and intracranial hemorrhage, hemor ...
while praying at the grave of his father-in-law. The stroke left him unable to speak and paralyzed on the right side of his body. The hope that Schneerson could be revealed as the Messiah (Moshiach) became more widespread during this time.''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', June 20, 1999. 5 Years After Death, Messiah Question Divides Lubavitchers. Leyden, Liz.
On the morning of June 12, 1994 ( 3 Tammuz 5754), Schneerson died at the
Beth Israel Medical Center Mount Sinai Beth Israel was a 799-bed teaching hospital in Manhattan. It was part of the Mount Sinai Health System, a nonprofit health system formed in September 2013 by the merger of Continuum Health Partners and Mount Sinai Medical Center, and ...
and was buried at the Ohel next to his father-in-law, Yosef Yitzchak Schneersohn, at Montefiore Cemetery in Queens, New York. Shortly after Schneerson's death, the executors of his will discovered several notebooks in a drawer in his office, in which Schneerson had written his scholarly thoughts and religious musings from his earliest years. The majority of entries in these journals date between the years 1928 and 1950 and were subsequently published. Following age-old Jewish tradition that the resting place of a
tzadik Tzadik ( ''ṣaddīq'' , "righteous ne; also ''zadik'' or ''sadiq''; pl. ''tzadikim'' ''ṣadīqīm'') is a title in Judaism given to people considered righteous, such as biblical figures and later spiritual masters. The root of the word ...
is holy, Schneerson's gravesite is viewed by many as a sacred site. It has been described by ''
Yedioth Ahronoth (, ; lit. "Latest News") is an Israeli daily mass market newspaper published in Tel Aviv. Founded in 1939, is Israel's largest paid newspaper by sales and circulation and has been described as "undoubtedly the country's number-one paper."
'' as "the American Western Wall", where thousands of Jews go to pray each week. Many more send faxes and e-mails with requests for prayers to be read at the gravesite. U.S. President
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
visited the Ohel of the Rebbe in 2024.


Wills

Schneerson died without naming a successor as leader of the Chabad-Lubavitch dynasty, causing controversy within Chabad about Schneerson's will. He did, however, write one legal will, which was signed before witnesses, whereby he transferred stewardship of all the major Chabad institutions as well as all his possessions to Agudas Chassidei Chabad.''The Messiah of Brooklyn: Understanding Lubavitch Hasidim Past and Present'', M. Avrum Ehrlich, Chapter 20, KTAV Publishing, Another will, no executed copies of which are known to be in existence, named three senior Chabad rabbis as directors of Agudas Chassidei Chabad.


Messianism

Schneerson had a passion and desire to raise awareness of the coming of the Messiah. Many of his admirers hoped he would be revealed as the Messiah during his life. They pointed to traditional Jewish theology, which teaches that in every generation, there is one person who is worthy of being the Messiah, and if God deems the time right, he will be revealed by God as such.Joseph Telushkin, '' Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History''. HarperCollins, 2014. Page 431 Schneerson's supporters have claimed that many Jews felt that if there was indeed a person worthy of such stature, it was Schneerson. Although Schneerson constantly objected to any talk that he could be the Messiah, this notion sparked controversy, particularly among those unfamiliar with these traditional teachings. Detractors criticized a children's song with the words "We want ''moshiach'' (the messiah) now / We don't want to wait", that Schneerson commended. Since Schneerson's passing, the Messianic movement has largely shrunk, although some followers still believe him to be the Messiah. The Chabad umbrella organization, Agudas Chasidei Chabad, has condemned Messianic behavior, stating that it defies the expressed wishes of Schneerson.


Global positions


United States

Schneerson spoke of the position of the United States as a world superpower, and would praise what he considered its foundational values of '"
E pluribus unum ''E pluribus unum'' ( , , ) – Latin for "Out of many, one" (also translated as "One out of many") – is a traditional motto of the United States, appearing on the Great Seal of the United States, Great Seal along with ''Annuit cœptis'' (L ...
'—from many one", and "
In God We Trust "In God We Trust" (also rendered as "In God we trust") is the United States national motto, official motto of the United States as well as the motto of the U.S. state of Florida, along with the nation of Nicaragua (Spanish language, Spanish: '' ...
". He called on the government to develop independent energy, and not need to rely on totalitarian regimes whose countries national interests greatly differed from the U.S. Schneerson also called for the U.S. Government to use its influence on countries who were receiving its foreign aid to do more for the educational and cultural needs of their deprived citizens. Schneerson placed a strong emphasis on education and often spoke of the need of a moral educational system for all people. He was an advocate of a
Department of Education An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...
as a separate cabinet position from the Department of Health, Education and Welfare. Schneerson proclaimed 1977 as a "Year of Education" and urged Congress to do the same. He stated that education "must think in terms of a 'better living' not only for the individual, but also for the society as a whole. The educational system must, therefore, pay more attention to the building of character, with emphasis on moral and ethical values. Education must put greater emphasis on the promotion of fundamental human rights and obligations of justice and morality, which are the basis of any human society". The Ninety-Fifth Congress of the United States issued a Joint Resolution proclaiming 1978 as a Year of Education and designating April 18, 1978, as "Education Day, U.S.A.". Each year since, the President of the United States has proclaimed Schneerson's birthday as "Education Day, U.S.A." in his honor. During his life, Schneerson had great influence on numerous political leaders from across the aisle, many of whom would seek his advice. He was visited by presidents, prime ministers, governors, senators, congressmen and mayors. Notable among them are John F. Kennedy, Robert Kennedy, Franklin D. Roosevelt Jr.,
Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...
,
Jimmy Carter James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
, Jacob Javits,
Ed Koch Edward Irving Koch ( ; December 12, 1924February 1, 2013) was an American politician. He served in the United States House of Representatives from 1969 to 1977 and was mayor of New York City from 1978 to 1989. Koch was a lifelong Democrat who ...
,
Rudy Giuliani Rudolph William Louis Giuliani ( , ; born May 28, 1944) is an American politician and Disbarment, disbarred lawyer who served as the 107th mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney ...
,
David Dinkins David Norman Dinkins (July 10, 1927 – November 23, 2020) was an American politician, lawyer, and author who served as the 106th mayor of New York City from 1990 to 1993. Dinkins was among the more than 20,000 Montford Point Marine Associa ...
and
Joe Lieberman Joseph Isadore Lieberman (; February 24, 1942 – March 27, 2024) was an American politician and lawyer who served as a United States senator from Connecticut from 1989 to 2013. Originally a member of the Democratic Party (United States), Dem ...
. According to Howard Mortman's book, ''When Rabbis Bless Congress'', Schneerson was the rabbi most mentioned in Congress.


Israel

Schneerson took great interest in the affairs of the state of Israel, and did whatever was in his power to support the infrastructure of the state and advance its success. He was concerned with the nation's agricultural, industrial and overall economic welfare, and sought to promote its scientific achievements, and enhance its standing in the international community. Schneerson consistently recognized the role of the
Israel Defense Forces The Israel Defense Forces (IDF; , ), alternatively referred to by the Hebrew-language acronym (), is the national military of the State of Israel. It consists of three service branches: the Israeli Ground Forces, the Israeli Air Force, and ...
(IDF) and stated that those who serve in the Israeli army perform a great ''
mitzvah In its primary meaning, the Hebrew language, Hebrew word (; , ''mīṣvā'' , plural ''mīṣvōt'' ; "commandment") refers to a commandment Divine law, from God to be performed as a religious duty. Jewish law () in large part consists of disc ...
''. In 1950, Schneerson encouraged the establishment of Israel's first automobile company, Autocars Co. (Hebrew: אוטוקרס) of Haifa. By 1956, the company was responsible for 28% of Israel's exports. Schneerson established a network of trade schools in Israel to train Israeli youth, new immigrants and Holocaust survivors. In 1954, Schneerson established a school for carpentry and woodwork. In 1955, he established a school for agriculture. In 1956, he established a school for printing and publishing and, in 1957, a school for textiles. Although he never visited Israel, many of Israel's top leadership made it a point to visit him. Israeli President Zalman Shazar would visit Schneerson whenever he came to New York and corresponded extensively with him, as would Prime Minister
Menachem Begin Menachem Begin ( ''Menaḥem Begin'', ; (Polish documents, 1931–1937); ; 16 August 1913 – 9 March 1992) was an Israeli politician, founder of both Herut and Likud and the prime minister of Israel. Before the creation of the state of Isra ...
who visited Schneerson numerous times, including a famous visit before going to Washington to meet President Carter.
Ariel Sharon Ariel Sharon ( ; also known by his diminutive Arik, ; 26 February 192811 January 2014) was an Israeli general and politician who served as the prime minister of Israel from March 2001 until April 2006. Born in Kfar Malal in Mandatory Palestin ...
, who had a close relationship with Schneerson, often quoted his views on military matters and sought his advice when he considered retiring from the military. Schneerson advised the general to remain at his post.
Yitzhak Rabin Yitzhak Rabin (; , ; 1 March 1922 – 4 November 1995) was an Israeli politician, statesman and general. He was the prime minister of Israel, serving two terms in office, 1974–1977, and from 1992 until Assassination of Yitzhak Rabin, his ass ...
,
Shimon Peres Shimon Peres ( ; ; born Szymon Perski, ; 2 August 1923 – 28 September 2016) was an Israeli politician and statesman who served as the prime minister of Israel from 1984 to 1986 and from 1995 to 1996 and as the president of Israel from 2007 t ...
and
Benjamin Netanyahu Benjamin Netanyahu (born 21 October 1949) is an Israeli politician who has served as the prime minister of Israel since 2022, having previously held the office from 1996 to 1999 and from 2009 to 2021. Netanyahu is the longest-serving prime min ...
also visited and sought Schneerson's advice. Israeli politicians and military experts who came to consult with him were surprised by his detailed knowledge of their country's local affairs and international situation. Despite his advisory meetings with American and Israeli political notables, Schneerson stated his nonpartisan policy many times, warning of his non-involvement in politics. Schneerson publicly expressed his view that the safety and stability of Israel were in the best interests of the United States, calling Israel the front line against those who want the anti-Western nations to succeed. He was opposed to
land for peace Land for peace is a legalistic interpretation of UN Security Council Resolution 242 which has been used as the basis of subsequent Arab–Israeli peace making. The name ''Land for Peace'' is derived from the wording of the resolution's first ope ...
, which he called an "illusion of peace," saying that it would not save lives, but harm lives. Schneerson stated that this position was not based on nationalistic or other religious reasons, but purely out of concern for human life. Benjamin Netanyahu said that, while he was serving as Israel's ambassador to the United Nations in 1984, Schneerson told him: "You will be serving in a house of darkness, but remember that even in the darkest place, the light of a single candle can be seen far and wide ..." Netanyahu later retold this episode in a speech at the
General Assembly A general assembly or general meeting is a meeting of all the members of an organization or shareholders of a company. Specific examples of general assembly include: Churches * General Assembly (presbyterian church), the highest court of presby ...
, on September 23, 2011. Just before the outbreak of the
Six-Day War The Six-Day War, also known as the June War, 1967 Arab–Israeli War or Third Arab–Israeli War, was fought between Israel and a coalition of Arab world, Arab states, primarily United Arab Republic, Egypt, Syria, and Jordan from 5 to 10June ...
, Schneerson called for a global
Tefillin Tefillin (Modern Hebrew language, Israeli Hebrew: / ; Ashkenazim, Ashkenazic pronunciation: ; Modern Israeli Hebrew, Modern Hebrew pronunciation: ), or phylacteries, are a set of small black leather boxes with leather straps containing scrolls o ...
campaign to see that Jews observe the
Mitzvah In its primary meaning, the Hebrew language, Hebrew word (; , ''mīṣvā'' , plural ''mīṣvōt'' ; "commandment") refers to a commandment Divine law, from God to be performed as a religious duty. Jewish law () in large part consists of disc ...
of wearing Tefillin as a means of ensuring divine protection against Israel's enemies. Speaking to a crowd of thousands of people on May 28, 1967, only a few days before the outbreak of the war, he assured the world that Israel would be victorious. He said Israel had no need to fear as God was with them, quoting the verse, "the Guardian of Israel neither sleeps nor slumbers". Within the
Haredi Haredi Judaism (, ) is a branch of Orthodox Judaism that is characterized by its strict interpretation of religious sources and its accepted (Jewish law) and traditions, in opposition to more accommodating values and practices. Its members are ...
community, criticism of the campaign was voiced at the
Agudat Israel Agudat Yisrael (; Ashkenazi Hebrew: ''Agudas Yisroel'') is a Haredi Jewish political party in Israel. It began as a political party representing Haredi Jews in Poland, originating in the Agudath Israel movement in Upper Silesia. It later be ...
convention of 1968. However, following the incident, Yitzchok Hutner, a prominent Orthodox rabbi who had corresponded with Schneersohn in the past, wrote to Schneerson privately, distancing himself from the convention. Hutner wrote that he had not been at the convention and asked forgiveness for any pain his earlier letters (discussing halachic issues regarding the tefillin campaign) may have caused. After the
Operation Entebbe The Entebbe raid, also known as the Operation Entebbe and officially codenamed Operation Thunderbolt (also retroactively codenamed Operation Yonatan), was a 1976 Israeli counter-terrorist mission in Uganda. It was launched in response to th ...
rescue, in a public talk on August 16, 1976, Schneerson applauded the courage and selflessness of the IDF, "who flew thousands of miles, putting their lives in danger for the sole purpose of possibly saving the lives of tens of Jews." He said: "their portion in the Hereafter is guaranteed." He was later vilified by ultra-
Haredi Haredi Judaism (, ) is a branch of Orthodox Judaism that is characterized by its strict interpretation of religious sources and its accepted (Jewish law) and traditions, in opposition to more accommodating values and practices. Its members are ...
rabbis for publicly praising the courage of the IDF and suggesting that God chose them as a medium through which he would send deliverance to the Jewish people. Schneerson protested vehemently against those elements within the ultra-Haredi society who sought to undermine the motivations and actions of the soldiers. Schneerson opposed Israel returning any territory captured in the Six Day War.


Soviet Jewry

Schneerson greatly encouraged the Jews who lived in Communist states. He sent many emissaries on covert missions to sustain Judaism under Communist regimes and to provide them with their religious and material needs. Many Jews from behind the Iron Curtain corresponded with Schneerson, sending their letters to him via secret messenger and addressing Schneerson in code name as 'Grandfather'. Schneerson opposed demonstrations on behalf of Soviet Jews, stating that he had evidence that they were harming Russia's Jews. Instead, he advocated quiet diplomacy, which he said would be more effective. Schneerson did whatever was in his power to push for the release of Jews from the former Soviet Union and established schools, communities and other humanitarian resources to assist with their absorption into Israel. On one known occasion he instructed Senator Chic Hecht to provide President Ronald Reagan with contact information of people who wished to leave so that he could lobby their release. Following the
Chernobyl disaster On 26 April 1986, the no. 4 reactor of the Chernobyl Nuclear Power Plant, located near Pripyat, Ukrainian Soviet Socialist Republic, Ukrainian SSR, Soviet Union (now Ukraine), exploded. With dozens of direct casualties, it is one of only ...
in 1986, Schneerson called for efforts to rescue Ukrainian Jewish children from Chernobyl and founded a special organization for this purpose. The first rescue flight occurred on August 3, 1990, when 196 Jewish children were flown to Israel and brought to a shelter campus. Since then, thousands of children have been rescued and brought to Israel, where they receive housing, education, and medical care in a supportive environment.
Natan Sharansky Natan Sharansky (; born 20 January 1948) is an Israeli politician, human rights activist, and author. He served as Chairman of the Executive for the Jewish Agency for Israel, Jewish Agency from June 2009 to August 2018, and currently serves as ...
, the Chairman of the Jewish Agency, said that Chabad Lubavitch was an essential connector to Soviet Jewry during the Cold War, while Shimon Peres has stated that it's to Schneerson's credit that "Judaism in the Soviet Union has been preserved".


Legacy


Impact

Schneerson initiated Jewish outreach in the post-
Holocaust The Holocaust (), known in Hebrew language, Hebrew as the (), was the genocide of History of the Jews in Europe, European Jews during World War II. From 1941 to 1945, Nazi Germany and Collaboration with Nazi Germany and Fascist Italy ...
era. He believed that world Jewry was seeking to learn more about its heritage, and sought to bring Judaism to Jews wherever they were. British Chief Rabbi
Jonathan Sacks Jonathan Henry Sacks, Baron Sacks (8 March 19487 November 2020) was an English Orthodox rabbi, philosopher, theologian, and author. Sacks served as the Chief Rabbi of the United Hebrew Congregations of the Commonwealth from 1991 to 2013. As ...
said of Schneerson "that if the Nazis searched out every Jew in hate, the Rebbe wished to search out every Jew in love". He oversaw the building of schools, community centers, and youth camps and created a global network of emissaries, known as ''shluchim''. Today there are ''shluchim'' in all of the 50 US states, in over 100 countries and 1,000 cities around the world, totaling more than 3,600 institutions including some 300 in Israel. Chabad is very often the only Jewish presence in a given town or city and it has become the face of Jewish Orthodoxy for the Jewish and general world. Schneerson's model of Jewish outreach has been imitated by all Jewish movements including the
Reform Reform refers to the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The modern usage of the word emerged in the late 18th century and is believed to have originated from Christopher Wyvill's Association movement, which ...
,
Conservative Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...
, Orthodox and Haredi. His published works fill more than 200 volumes and are often used as source text for sermons of both Chabad and non-Chabad rabbis. Beyond the Jewish world, Peggy Noonan has written that moral issues would be better addressed by leaders such as Schneerson than by politicians, and since his death, Schneerson has been referred to as the Rebbe for all people.


Recognition

Schneerson's work was recognized by every US president from
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican ...
to
Joe Biden Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
. In 1978, Schneerson became the first rabbi to have a U.S. national day proclaimed in his honor, when the
U.S. Congress The United States Congress is the legislative branch of the federal government of the United States. It is a bicameral legislature, including a lower body, the U.S. House of Representatives, and an upper body, the U.S. Senate. They both ...
and President Jimmy Carter designated Schneerson's birthdate as " Education Day USA". Each year since, the President has called on all Americans to focus on education in honor of Schneerson. In 1982, Ronald Reagan proclaimed Schneerson's birthday as a "National Day of Reflection" and presented the "National Scroll of Honor" that was signed by the President, Vice-President and every member of Congress. Many officials attended Schneerson's funeral, including New York Mayor Rudolph Giuliani, Benjamin Netanyahu and the entire staff of the Israeli embassy in Washington. President
Bill Clinton William Jefferson Clinton (né Blythe III; born August 19, 1946) is an American politician and lawyer who was the 42nd president of the United States from 1993 to 2001. A member of the Democratic Party (United States), Democratic Party, ...
penned a condolence letter "to the Chabad-Lubavitch community and to world Jewry" and spoke of Schneerson as "a monumental man who as much as any other individual, was responsible over the last half a century for advancing the instruction of ethics and morality to our young people". Israeli Prime Minister Yitzchak Rabin cited Schneerson's great scholarship and contribution to the entire Jewish people and proclaimed, "The Rebbe's loss is a loss for all the Jewish people." Foreign Minister Shimon Peres cited words from the prophet
Malachi Malachi or Malachias (; ) is the name used by the author of the Book of Malachi, the last book of the Nevi'im (Prophets) section of the Hebrew Bible, Tanakh. It is possible that ''Malachi'' is not a proper name, because it means "messenger"; ...
as applying with particular force to Schneerson: "He brought back many from iniquity. For a priest's lips shall guard knowledge, and teaching should be sought from his mouth. For he is a messenger of the Lord." Shortly after his death, Schneerson was posthumously awarded the
Congressional Gold Medal The Congressional Gold Medal is the oldest and highest civilian award in the United States, alongside the Presidential Medal of Freedom. It is bestowed by vote of the United States Congress, signed into law by the president. The Gold Medal exp ...
, honoring Schneerson for his "outstanding and enduring contributions toward world education, morality, and acts of charity". President Bill Clinton spoke these words at the Congressional Gold Medal ceremony: In 2009, the National Museum of American Jewish History selected Schneerson as one of eighteen
American Jews American Jews (; ) or Jewish Americans are American citizens who are Jewish, whether by culture, ethnicity, or religion. According to a 2020 poll conducted by Pew Research, approximately two thirds of American Jews identify as Ashkenazi, 3% id ...
to be included in their "Only in America" Hall of Fame. Schneerson's contribution with respect to comprehension of human emotion is considered by many to be unparalleled; as
Elie Wiesel Eliezer "Elie" Wiesel (September 30, 1928 – July 2, 2016) was a Romanian-born American writer, professor, political activist, List of Nobel Peace Prize laureates#1980, Nobel laureate, and Holocaust survivor. He authored Elie Wiesel bibliogra ...
said of the Rebbe, "When the Rebbe was alone with anyone, it was an opening. He opened doors for his visitor, or his student or Chasid—secret doors that we all have. It wasn’t a break-in. It was just an invitation. And that was really the greatness of the Rebbe. I think the Rebbe had a great talent for that—one of the greatest and the best that Judaism has ever seen." Schneerson is often considered to be one of the most, if not the most, influential rabbis of the twentieth century.


Criticism

From the 1970s onwards,
Elazar Shach Elazar Menachem Man Shach (, Elazar Shach; January 1, 1899 O.S. – November 2, 2001) was a Haredi rabbi who headed Lithuanian Orthodox Jews in Israel and around the world from the early 1970s until his death. He served as chair of the Counc ...
of the Ponevezh Yeshiva in
Bnei Brak Bnei Brak ( ) or Bene Beraq, is a city located on the central Mediterranean Sea, Mediterranean Israeli coastal plain, coastal plain in Israel, just east of Tel Aviv. A center of Haredi Judaism, Bnei Brak covers an area of 709 hectares (1,752 acre ...
was publicly critical of Schneerson, accusing him of creating a cult of crypto-messianism around himself. Shach objected to Schneerson’s calling upon the Messiah to appear and eventually called for a boycott of Chabad and its institutions.Faith and Fate: The Story of the Jewish People in the 20th century, Berel Wein, 2001 by Shaar Press, p. 340 Though Schneerson never responded publicly to Shach's attacks, he did rebuke those who disparaged (religious and non-religious) Jews and for bringing division among them in apparent response to Shach, explaining that "every Jew, regardless of differences and levels of observances, is part of Am Echad", the unified Jewish people.


Apotheosis

While considered the messiah by most of his followers following his death in 1994, one group has deified him. In the book '' The Rebbe, the Messiah, and the Scandal of Orthodox Indifference'', it is mentioned that they consider him the creator of the universe.


Scholarship and works

Schneerson is recognized for his scholarship and contributions to Talmudic, Halachic, Kabalistic and Chasidic teachings. Joseph B. Soloveitchik, who knew Schneerson from their days in Berlin, and remained in contact once the two men came to America, told his students after visiting Schneerson "the Rebbe has a wesomecomprehension of the Torah", and "He is a '' gaon'', he is a great one, he is a leader of Israel." According to Mordechai Eliyahu, former
Chief Rabbi of Israel The Chief Rabbinate of Israel (, ''Ha-Rabbanut Ha-Rashit Li-Yisra'el'') is recognized by law as the supreme rabbinic authority for Judaism in Israel. It was established in 1921 under the British Mandate, and today operates on the basis of the C ...
, his meeting with Schneerson "covered all sections of the Torah". Eliyahu said, "The Rebbe jumped effortlessly from one Talmudic tractate to another, and from there to Kabbalah and then to Jewish law ... It was as if he had just finished studying these very topics from the holy books. The whole Torah was an open book in front of him". Schneerson's teachings have been published in more than two hundred volumes. Schneerson also penned tens of thousands of letters in reply to requests for blessings and advice. These detailed and personal letters offer advice and explanation on a wide variety of subjects, including spiritual matters as well as all aspects of life."Hamodia" Vol.12944, June 13, 1994, pg.2


Books in Hebrew and Yiddish

* 1943: '' Hayom Yom'' – An anthology of
Chabad Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (; ; ), is a dynasty in Hasidic Judaism. Belonging to the Haredi (ultra-Orthodox) branch of Orthodox Judaism, it is one of the world's best-known Hasidic movements, as well as one of ...
aphorisms and customs arranged according to the days of the year * 1944: ''Sefer HaToldot – Admor Moharash'' – Biography of the fourth Lubavitcher Rebbe,
Shmuel Schneersohn Shmuel Schneersohn (or Rabbi Shmuel of Lubavitch or The Rebbe Maharash) (29 April 1834 – 14 September 1882 OS) was an Orthodox rabbi and the fourth Rebbe (spiritual leader) of the Chabad Lubavitch Chasidic movement. Biography Shmuel S ...
* 1946: ''Haggadah Im Likkutei Ta'amim U'minhagim'' – The
Haggadah The Haggadah (, "telling"; plural: Haggadot) is a foundational Jewish text that sets forth the order of the Passover Seder. According to Jewish practice, reading the Haggadah at the Seder table fulfills the mitzvah incumbent on every Jew to reco ...
with a commentary written by Schneerson * 1951–1992: ''Sefer HaMa'amarim Melukot'' – edited chassidic discourses (6 volumes, 4 volumes in the new print) * 1951–2025: ''Sefer HaMa'amarim'' Hasidic discourses including 1951–1980 with plans to complete the rest (29 volumes) * 1962–1992: '' Likkutei Sichot'' – Schneerson's edited talks on the weekly
Torah The Torah ( , "Instruction", "Teaching" or "Law") is the compilation of the first five books of the Hebrew Bible, namely the books of Genesis, Exodus, Leviticus, Numbers and Deuteronomy. The Torah is also known as the Pentateuch () ...
portions,
Jewish Holidays Jewish holidays, also known as Jewish festivals or ''Yamim Tovim'' (, or singular , in transliterated Hebrew []), are holidays observed by Jews throughout the Hebrew calendar.This article focuses on practices of mainstream Rabbinic Judaism. ...
, and other issues (39 volumes) * 1981–1992: ''Torat Menachem Hitvaduyot'' – transcripts of talks in Hebrew, 1982–1992 (63 volumes) * 1985: ''Chidushim UBiurim B'Shas'' – novellae on the Talmud (3 volumes) * 1985–1987: ''Sichot Kodesh'' – transcripts of talks in Yiddish from 1950 to 1981 (50 volumes) * 1985–2010: '' Igrot Kodesh'' – Schneerson's Hebrew and Yiddish letters (33 volumes) * 1987–1992: ''Sefer HaSichot'' – Schneerson's edited talks from 1987 to 1992. (12 volumes) * 1988: ''Hilchot Beit Habechira LeHaRambam Im Chiddushim U'Beurim'' – Talks on the Laws of the Holy Temple of the
Mishneh Torah The ''Mishneh Torah'' (), also known as ''Sefer Yad ha-Hazaka'' (), is a code of Rabbinic Jewish religious law (''halakha'') authored by Maimonides (Rabbi Moshe ben Maimon/Rambam). The ''Mishneh Torah'' was compiled between 1170 and 1180 CE ( ...
* 1989: ''Biurim LePirkei Avot'' – talks on the
Mishna The Mishnah or the Mishna (; , from the verb ''šānā'', "to study and review", also "secondary") is the first written collection of the Jewish oral traditions that are known as the Oral Torah. Having been collected in the 3rd century CE, it is ...
ic tractate of " Ethics of the Fathers" (2 volumes) * 1990–2010: ''Heichal Menachem – Shaarei'' – talks arranged by topic and holiday (34 volumes) * 1991: ''Biurim LePeirush Rashi'' – talks on the commentary of Rashi to Torah (5 volume) * 1991: ''Yein Malchut'' – talks on the
Mishneh Torah The ''Mishneh Torah'' (), also known as ''Sefer Yad ha-Hazaka'' (), is a code of Rabbinic Jewish religious law (''halakha'') authored by Maimonides (Rabbi Moshe ben Maimon/Rambam). The ''Mishneh Torah'' was compiled between 1170 and 1180 CE ( ...
(2 volumes). * 1992: ''Torat Menachem – Tiferet Levi Yitzchok'' – talks on the works of his father, Levi Yitzchak Schneerson on the
Zohar The ''Zohar'' (, ''Zōhar'', lit. "Splendor" or "Radiance") is a foundational work of Kabbalistic literature. It is a group of books including commentary on the mystical aspects of the Torah and scriptural interpretations as well as material o ...
(3 volumes) * 1993–2025: ''Torat Menachem'' transcripts of talks in Hebrew, 1950–1976. Planned to encompass 1950–1992 (83 volumes) * 1994–2001: ''Reshimot'' – Schneerson's personal journal discovered after his death. Includes notes for his public talks before 1950, letters to Jewish scholars, notes on the Tanya, and thoughts on a wide range of Jewish subjects penned between 1928 and 1950 (10 volumes)


Books in English (original and translated)

* ''The Teachings of The Rebbe'' - The Chassidic Discourses of The Rebbe in English * ''Letters from the Rebbe'' – eight volume set of Schneerson's English letters * ''Path to Selflessness'' – work discussing the bond between the individual soul and God * ''Garments of the Soul'' – discussing the sublime importance of mundane activities, and their effect on the soul * ''The Letter and the Spirit'' – six volumes so far published of the Rebbe's English letters * ''Sichos in English'' – fifty-one volumes published of the Rebbe's talks in English*


Notes


References


Sources

* Ehrlich, Avrum M. ''The Messiah of Brooklyn: understanding Lubavitch Hasidism past and present.'' Jersey City: KTAV Publishing, 2004. . * Fishkoff, Sue. ''The Rebbe's Army: Inside the World of Chabad-Lubavitch.'' Schocken, 2005. * Heilman, Samuel C.; Friedman, Menachem M. ''The Rebbe. The Life and Afterlife of Menachem Mendel Schneerson.'' Princeton and Oxford: Princeton University Press, 2010. * Hoffman, Edward. ''Despite all odds: the story of Lubavitch''. New York: Simon & Schuster, 1991. * Rapoport, Chaim. The Afterlife of Scholarship. Oporto Press, 2011. * Steinsaltz, Adin. ''My Rebbe.'' Maggid Books, 2014. * Telushkin, Joseph. ''Rebbe: The Life and Teachings of Menachem M. Schneerson, the Most Influential Rabbi in Modern History.'' HarperWave, 2014.


Further reading

* Asnin, Marc. ''The Oracle: Portraits of Rebbe Mendel Schneerson'' Redux Pictures, 2024. * Deutsch, Shaul Shimon. ''Larger than Life: The life and times of the Lubavitcher Rebbe Rabbi Menachem Mendel Schneerson. Volumes 1-2'' Chasidic Historical Productions, Volume 1- 1995, Volume 2- 1997. (Volume 1), (Volume 2). * Elior, Rachel. "The Lubavitch Messianic Resurgence: The Historical and Mystical Background 1939–1996", in: ''Toward the Millennium – Messianic Expectations from the Bible to Waco'' (eds. P. Schafer and M. Cohen), Leiden: Brill 1998: 383–408. . * Miller, Chaim. ''Turning Judaism Outwards: A Biography of the Rebbe, Menachem Mendel Schneerson.'' Kol Menachem, 2014. . * Wolfson, Elliot R. ''Open Secret: Postmessianic Messianism and the Mystical Revision of Menahem Mendel Schneerson''. New York: Columbia University Press, 2009. . * Telushkin, Joseph "Rebbe: The Life and Teachings of Menachem M. Schneerson, The Most Influential Rabbi in Modern History." HarperCollins, 2014 * Eliezrie, David. ''The Secret of Chabad: Inside the World's Most Successful Jewish Movement.'' Toby Press LLC, 2015, *


External links


Works available online


The Teachings of The Rebbe - Chassidic Discourses
(English)
Chabad.org – Literature

Sichos B'Laha"k – The Rebbe's unedited talks
(Hebrew)
''Sichos'' in English

''Igros Kodesh''
(Hebrew)
''Toras Menachem''
(Hebrew)
''Hayom Yom''
(Hebrew)

* ttp://www.chabad.org/therebbe/article.htm/aid/550098/jewish/Sichos-Kodesh.html Audio recordings of the Rebbe's addresses(Yiddish)
The Rebbe's weekday Farbrengen's (video)

The official archive of all the Rebbe's weekday talks
(Yiddish)
Who Was Rabbi Schneerson?/Lecture by Henry Abramson/June 2013


Works available on iTunes


AskTheRebbe! - Answers from the Rebbe's Letters.
(English)


Biography


Biography of Menachem Mendel Schneerson

The Rebbe's life
(in Hebrew)
The Rebbe's life
(English)
Video Lecture on Rabbi Menachem Mendel Schneerson of Chabad
by Henry Abramson of Touro College South
Early Years: The Formative Years of The Rebbe.


Historical sites


The Ohel
about Schneersons burial site
Videos of the rebbe


* ttps://georgewbush-whitehouse.archives.gov/news/releases/2007/03/20070327.html Education and Sharing Day, U.S.A., 2007
Numerous proclamations by President Reagan citing work of Rabbi Schneerson and promotion of the ''Seven Noahide Laws''


* [http://www.chabad.org/multimedia/media.asp?AID=132863 Tributes to the Lubavitcher Rebbe by Menachem Begin, Bill Clinton, Newt Gingrich, Israel Meir Lau, John Lewis, Joseph Lieberman, Yitzhak Rabin, Aviezer Ravitzky, Jonathan Sacks, Lawrence Schiffman, Adin Steinsaltz, Margaret Thatcher, Elie Wiesel and Elliot Wolfson.]
Family Tree


upon the occasion of the 10th Yahrzeit of the Lubavitcher Rebbe Rabbi Tzvi Hersh Weinreb of the
Orthodox Union The Orthodox Union (abbreviated OU) is one of the largest Orthodox Jewish organizations in the United States. Founded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs f ...

Timeline of Menachem Mendel Schneerson 1928–1938

My Encounter with the Rebbe
an oral history project undertaken by Jewish Educational Media, JEM to record the history of Rabbi Schneerson {{DEFAULTSORT:Schneerson, Menachem Mendel 1902 births 1994 deaths 20th-century Russian rabbis American electrical engineers American Hasidic rabbis American people of Ukrainian-Jewish descent Chabad-Lubavitch Hasidim Congressional Gold Medal recipients Humboldt University of Berlin alumni Jewish emigrants from Nazi Germany to the United States Jewish messianism Maimonides scholars People from Kherson Governorate People from Mykolaiv Naturalized citizens of the United States Rebbes of Lubavitch Ukrainian emigrants to the United States Ukrainian Hasidic rabbis Yiddish-language writers Hasidic writers 20th-century American rabbis Burials at Montefiore Cemetery