A souvenir ( French for 'a remembrance or memory'), memento, keepsake, or token of remembrance is an object a person acquires for the

memories Memory is the faculty of the mind by which data or information is Encoding (memory), encoded, stored, and retrieved when needed. It is the retention of information over time for the purpose of influencing future Action (philosophy), action. I ...

the owner associates with it. A souvenir can be any object that can be collected or purchased and transported home by the traveler as a memento of a visit. The object itself may have intrinsic value, or be a symbol of experience. Without the owner's input, the symbolic meaning is lost and cannot be articulated.

As objects

The

tourism Tourism is travel for pleasure, and the Commerce, commercial activity of providing and supporting such travel. World Tourism Organization, UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as ...

industry designates tourism souvenirs as commemorative merchandise associated with a location, often including geographic information and usually produced in a manner that promotes souvenir collecting. Throughout the world, the souvenir trade is an important part of the tourism industry serving a dual role, first to help improve the local economy, and second to allow visitors to take with them a memento of their visit, ultimately to encourage an opportunity for a return visit, or to promote the locale to other tourists as a form of

word-of-mouth marketing Word-of-mouth marketing (WOMM, WOM marketing, also called word-of-mouth advertising) is the communication between consumers about a product, service, or company in which the sources are considered independent of direct commercial influence that has ...

. Promotional

tchotchke A tchotchke ( or ) is a small bric-à-brac or miscellaneous item. The word has long been used by Jewish-Americans and in the New York City English, regional speech of New York City and elsewhere. It is borrowed from Yiddish and is ultimately Sl ...

at trade shows serve a similar function. Perhaps the most collected souvenirs by tourists are self-generated: photographs as a medium to document specific events and places for remembrance. Souvenirs as objects include mass-produced merchandise such as

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

: T-shirts and

hat A hat is a Headgear, head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorpor ...

collectable A collectable (collectible or collector's item) is any Physical object, object regarded as being of value or interest to a collecting, collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types ...

postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. In some places, one can send a postcard f ...

s, refrigerator magnets,

key chain A keychain () (also keyring) is a small ring or chain of metal to which several keys, or fobs can be attached. The terms keyring and keychain are often used interchangeably to mean both the individual ring, or a combined unit of a ring and fob ...

s, pins, souvenir

coin A coin is a small object, usually round and flat, used primarily as a medium of exchange or legal tender. They are standardized in weight, and produced in large quantities at a mint in order to facilitate trade. They are most often issued by ...

s and tokens, miniature

bell A bell /ˈbɛl/ () is a directly struck idiophone percussion instrument. Most bells have the shape of a hollow cup that when struck vibrates in a single strong strike tone, with its sides forming an efficient resonator. The strike may be m ...

model A model is an informative representation of an object, person, or system. The term originally denoted the plans of a building in late 16th-century English, and derived via French and Italian ultimately from Latin , . Models can be divided in ...

figurine A figurine (a diminutive form of the word ''figure'') or statuette is a small, three-dimensional sculpture that represents a human, deity or animal, or, in practice, a pair or small group of them. Figurines have been made in many media, with cla ...

statue A statue is a free-standing sculpture in which the realistic, full-length figures of persons or animals are carved or Casting (metalworking), cast in a durable material such as wood, metal or stone. Typical statues are life-sized or close to ...

s; household items:

spoons Spoons may refer to: * Spoon, a utensil commonly used with soup * Spoons (card game), the card game of Donkey, but using spoons Film and TV * ''Spoons'' (TV series), a 2005 UK comedy sketch show *Spoons, a minor character from ''The Sopranos' ...

mug A mug is a type of cup, a drinking vessel usually intended for hot drinks such as: coffee, hot chocolate, or tea. Mugs usually have handles and hold a larger amount of fluid than other types of cups such as teacups or coffee cups. Typically ...

bowls Bowls, also known as lawn bowls or lawn bowling, is a sport in which players try to roll their ball (called a bowl) closest to a smaller ball (known as a "jack" or sometimes a "kitty"). The bowls are shaped (biased), so that they follow a curve ...

, plates,

ashtray An ashtray is a wikt:receptacle, receptacle for ash from cigarettes, cigars, and other smokable products. Ashtrays typically are made of fire-retardant material such as glass, heat-resistant plastic, pottery, metal, or rock (geology), stone. It ...

egg timer An egg timer or kitchen timer is a device whose primary function is to assist in timing during cooking; the name comes from the first timers initially being used for the timing of cooking eggs. Early designs simply counted down for a specific p ...

fudge ''Fudge'' is a generic role-playing game system for use in freeform role-playing games. The name "''FUDGE''" was once an acronym for ''Freeform Universal Donated'' (later, ''Do-it-yourself'') ''Gaming Engine'' and, though the acronym has since b ...

, notepads, coasters, and many others. Souvenirs also include non-mass-produced items such as

folk art Folk art covers all forms of visual art made in the context of folk culture. Definitions vary, but generally the objects have practical utility of some kind, rather than being exclusively decorative art, decorative. The makers of folk art a ...

, local artisan

handicrafts A handicraft is a traditional main sector of craft making and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles, moldable and rigid material ...

, objects that represent the traditions and culture of the area, non-commercial, natural objects such as sand from a beach, and anything else that a person attaches

nostalgic Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a neoclassical compound derived from Greek, consisting of (''nóstos''), a Homeric word meaning "homecomi ...

value to and collects among their personal belongings. The collecting of natural items such as seashells, plants, or rocks is often discouraged due to ecological damage. Especially the export of endangered plants and animals (or products made of their fur or leather) as souvenirs is strictly regulated by international laws. A more grisly form of souvenir (here as an example of war booty) in the

First World War World War I or the First World War (28 July 1914 – 11 November 1918), also known as the Great War, was a World war, global conflict between two coalitions: the Allies of World War I, Allies (or Entente) and the Central Powers. Fighting to ...

was displayed by a Pathan soldier to an English

Territorial A territory is an area of land, sea, or space, belonging or connected to a particular country, person, or animal. In international politics, a territory is usually a geographic area which has not been granted the powers of self-government, ...

. After carefully studying the Tommy's acquisitions (a fragment of

shell Shell may refer to: Architecture and design * Shell (structure), a thin structure ** Concrete shell, a thin shell of concrete, usually with no interior columns or exterior buttresses Science Biology * Seashell, a hard outer layer of a marine ani ...

, a spike and badge from a German helmet), he produced a cord with the ears of enemy soldiers he claimed to have killed. He was keeping them to take back to

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

for his wife.

As memorabilia

Similar to souvenirs, memorabilia (

Latin Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...

for 'memorable (things)'; plural of ''memorābile'') are objects treasured for their memories or historical interest; however, unlike souvenirs, memorabilia can be valued for a connection to an event or a particular professional field, company or brand. Memorabilia can also be related to collections, such as action figures, or video games. Examples include sporting events, historical events, culture, and entertainment. Such items include:

; game equipment; publicity photographs and

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s; magic memorabilia; other entertainment-related merchandise & memorabilia; movie memorabilia; airline and other transportation-related memorabilia; and pins, among others. Often memorabilia items are kept in protective covers or display cases to safeguard and preserve their condition.

As gifts

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

, souvenirs are known as , and are frequently selected from , or products associated with a particular region. Bringing back from trips to co-workers and families is a social obligation and can be considered a form of apology for the traveller's absence. sales are big business at Japanese

tourist Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity on ...

sites. Unlike souvenirs, however, are frequently special food products, packaged into several small portions to be easily distributed to all the members of a family or a workplace. Travelers may buy souvenirs as

gift A gift or present is an item given to someone (who is not already the owner) without the expectation of payment or anything in return. Although gift-giving might involve an expectation of reciprocity, a gift is intended to be free. In many cou ...

s for those who did not make the trip. A common tradition is to bring a thank-you gift for someone who provided a service such as pet sitting during the trip. In the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

a similar tradition of bringing souvenirs as a gift to family members, friends, and coworkers is called .

Gallery

File:Cultural Fashion and Adornment, El Moez St., 00 (26).JPG,

Pyramid A pyramid () is a structure whose visible surfaces are triangular in broad outline and converge toward the top, making the appearance roughly a pyramid in the geometric sense. The base of a pyramid can be of any polygon shape, such as trian ...

and

Great Sphinx The Great Sphinx of Giza is a limestone statue of a reclining sphinx, a mythical creature with the head of a human and the body of a lion. Facing east, it stands on the Giza Plateau on the west bank of the Nile in Giza, Egypt. The original sh ...

souvenirs from

Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...

File:Souvenirs.jpg, Examples of souvenirs:

s, snow globe File:Colección de imanes de frigorífico (RPS 28-06-2015).png, Fridge magnets File:SouvenirsChichenItza002.JPG, Hand-carved wood souvenirs ( Chichén Itzá,

Yucatán Yucatán, officially the Free and Sovereign State of Yucatán, is one of the 31 states which, along with Mexico City, constitute the 32 federal entities of Mexico. It comprises 106 separate municipalities, and its capital city is Mérida. ...

, Mexico) File:RomSouvenirs.jpg, Souvenir statues (

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

, Italy) File:Souvenirs-Athen.jpg, Souvenir statues (

Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...

) File:Matryoshka dolls put up for sale.jpg, Matryoshka dolls (

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

) File:Souvenir Shop - panoramio.jpg, A souvenir shop along Aleksanterinkatu (

Helsinki Helsinki () is the Capital city, capital and most populous List of cities and towns in Finland, city in Finland. It is on the shore of the Gulf of Finland and is the seat of southern Finland's Uusimaa region. About people live in the municipali ...

, Finland) File:Souvenirs de Paris, Quai aux Fleurs (Paris) 2010-07-29.jpg, A souvenir shop (

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

, France) File:Flickr - schmuela - IMG 6595.jpg, A souvenir shop (

) File:Сувенирный киоск на набережной Евпатории.jpg, A souvenir kiosk ( Eupatoria,

Crimea Crimea ( ) is a peninsula in Eastern Europe, on the northern coast of the Black Sea, almost entirely surrounded by the Black Sea and the smaller Sea of Azov. The Isthmus of Perekop connects the peninsula to Kherson Oblast in mainland Ukrain ...

Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...

) File:Souvenir.london.arp.750pix.jpg, A souvenir stall (

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, UK) File:Souvenir Seller Namibia.jpg, A souvenir stall (

Namibia Namibia, officially the Republic of Namibia, is a country on the west coast of Southern Africa. Its borders include the Atlantic Ocean to the west, Angola and Zambia to the north, Botswana to the east and South Africa to the south; in the no ...

) File:SouvenirsPalenque04.JPG, Street traders selling souvenirs (

Palenque Palenque (; Yucatec Maya: ), also anciently known in the Itza Language as Lakamha ("big water" or "big waters"), was a Maya city-state in southern Mexico that perished in the 8th century. The Palenque ruins date from ca. 226 BC to ca. 799 AD ...

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

)

References

{{Authority control Retailing by products and services sold Sales Tourism Memorabilia

As objects

As memorabilia

As gifts

Gallery

See also

References