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Medion AG is a German
In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products.
In Germany, Medion has launched a
LNVGY
announced plans to acquire Medion AG. Since August 2011, they hold the majority stake in Medion.
consumer electronics
Consumer electronics or home electronics are Electronics, electronic (Analogue electronics, analog or digital electronics, digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for ...
company, and a subsidiary of Chinese multinational technology company Lenovo
Lenovo Group Limited, often shortened to Lenovo ( , ), is a Chinese multinational technology company specializing in designing, manufacturing, and marketing consumer electronics, personal computers, software, business solutions, and related se ...
. The company operates in Europe
Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...
, Turkey
Turkey ( tr, Türkiye ), officially the Republic of Türkiye ( tr, Türkiye Cumhuriyeti, links=no ), is a list of transcontinental countries, transcontinental country located mainly on the Anatolia, Anatolian Peninsula in Western Asia, with ...
, Asia-Pacific
Asia-Pacific (APAC) is the part of the world near the western Pacific Ocean. The Asia-Pacific region varies in area depending on context, but it generally includes East Asia, Russian Far East, South Asia, Southeast Asia, Australia and Pacific Isla ...
, United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
and Australia regions. The company's main products are computers and notebook
A notebook (also known as a notepad, writing pad, drawing pad, or legal pad) is a book or stack of paper pages that are often ruled and used for purposes such as note-taking, journaling or other writing, drawing, or scrapbooking.
History
...
s, but also smartphone
A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s, tablet computer
A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being comput ...
s, digital camera
A digital camera is a camera that captures photographs in digital memory. Most cameras produced today are digital, largely replacing those that capture images on photographic film. Digital cameras are now widely incorporated into mobile devic ...
s, TVs, refrigerators, toasters, and fitness equipment.
Products
Medion products in Australia and theUnited States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
are available exclusively at Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, whe ...
and Super Billing Computers, with some products (such as DVD players) branded as ''Tevion'' (Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, whe ...
's own brand). Some of Medion's formal laptops were sold in North America at Best Buy
Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
stores and were sold in Canada at Future Shop as Cicero Computers.
In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, whe ...
, Sainsbury's
J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales.
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company w ...
, Somerfield, Woolworths
Woolworth, Woolworth's, or Woolworths may refer to:
Businesses
* F. W. Woolworth Company, the original US-based chain of "five and dime" (5¢ and 10¢) stores
* Woolworths Group (United Kingdom), former operator of the Woolworths chain of shops ...
, and Tesco
Tesco plc () is a British Multinational corporation, multinational groceries and general merchandise retailer headquartered in Welwyn Garden City, England. In 2011 it was the third-largest retailer in the world measured by gross revenues an ...
, as well as being sold direct through Medion's own Web site and various other online retailers.
Medion launched Aldi Talk in Germany and MEDIONMobile as ALDIMobile in Australia in an agreement with Aldi
Aldi (stylised as ALDI) is the common company brand name of two German multinational family-owned discount supermarket chains operating over 10,000 stores in 20 countries. The chain was founded by brothers Karl and Theo Albrecht in 1946, whe ...
Stores. Medion Australia Pty Limited remains as the owner of ALDIMobile.
In China Medion products are sold under the Lenovo brand, but not all Lenovo branded products are Medion products.
In Germany, Medion has launched a Cloud Gaming
Cloud gaming, sometimes called gaming on demand or gaming-as-a-service or game streaming, is a type of online gaming that runs video games on remote servers and streams them directly to a user's device, or more colloquially, playing a game rem ...
service in partnership with Gamestream in April 2020.
Sponsorship
Medion sponsored Sahara Force India through Formula One Team driver Adrian Sutil inFormula One
Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship ...
in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.
Medion brands
Other brands used on Medion products: *Cybercom *Cybermaxx *Life *Lifetec *Micromaxx *Essenitel b *Ordissimo *ERAZER *PEAQ *QUIGG These Medion products can be recognized by the serial number starting with "MD" or "LT".Acquisition
On 1 June 2011, the Chinese multinational Lenovo GroupLNVGY
announced plans to acquire Medion AG. Since August 2011, they hold the majority stake in Medion.
References
External links
* {{Lenovo Companies based in Essen Companies established in 1983 Companies listed on the Frankfurt Stock Exchange Computer hardware companies Consumer electronics brands Electronics companies of Germany Home appliance brands Home appliance manufacturers of Germany Lenovo Mobile phone manufacturers Netbook manufacturers 2011 mergers and acquisitions