Media reform is the attempt to reform

mass media Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises b ...

. Media reform movement coincides with media democracy as a concept and is interlinked with the agenda setting theory. In 1922, in his book, ''

Public Opinion Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily ...

'',

Walter Lippmann Walter Lippmann (September 23, 1889 – December 14, 1974) was an American writer, reporter, and political commentator. With a career spanning 60 years, he is famous for being among the first to introduce the concept of the Cold War, coining t ...

argued that the mass media are the principal connection between events in the world and the images in the minds of the public. He stated that the media has an ability to influence the thoughts and opinions of the members of public consuming the content. He did not use the term "agenda setting", but scholars have come to agree that was the core concept. The traditional media reform movement has undergone significant changes with the rise of

citizen journalism Citizen journalism, also known as collaborative media, participatory journalism, democratic journalism, guerrilla journalism, grassroots journalism, or street journalism, is based upon members of the community playing an active role in the pro ...

, whereby citizens play an active role in the process of collecting, reporting, analyzing, and disseminating news and information. The modern media reform movement relies heavily on the Internet and the numerous social networking tools it offers and the Internet coupled with citizen curated content has led to a decrease in the popularity of traditional media networks. The Canadian media reform movement has its roots in the 1930s, Canadian Campaign for Press and Broadcasting Freedom. Highlighting the threats of cultural Americanisation and excessive commercialism, and calling for universal radio service that would not be viable through market forces alone, the Canadian Radio League assembled a blue-ribbon coalition to persuade a Conservative government to create the Canadian Broadcasting Corporation. In a 2010 survey by Open Media, Canadian mainstream media’s democratic performance has been rated as poor or very poor by Canadians. Although many NGOs report positive relationships with particular media, NGOs appear to have a more favorable view of

CBC CBC may refer to: Media * Cadena Baja California or Grupo Cadena, a radio and television broadcaster in Mexico * Canadian Broadcasting Corporation, Canada's radio and television public broadcaster ** CBC Television ** CBC Radio One ** CBC Music ** ...

and of independent media, which relies heavily on citizen journalism and has led to the rise of blogger culture.Geert, L. 2007. "''Zero Comments: Blogging and Critical Internet Culture''." Routledge.

References

{{DEFAULTSORT:Media Reform Mass media industry Mass media

See also

References