MediaJustice is an American national non-profit organization based in
Oakland, California
Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
, established in 2008. Until 2019, MediaJustice was known as the Center for Media Justice. It was founded by
Malkia Cyril and its current executive director is Steven Renderos. The organization's mission is "to build a powerful movement for a more just and participatory media and digital world—with racial equity and human rights for all".
Background
In 2002, leaders from We Interrupt This Message and Race Forward (formerly the Applied Research Center) launched the Youth Media Council (YMC) to counter media bias against California's youth and people of color. As the project grew, it expanded to address inequities in media access and coverage in diverse communities by collaborating with local social justice groups nationwide. With technical support from the Movement Strategy Center, YMC staff organized these groups into the Media Action Grassroots Network (MAG-Net), and evolved to become the Center for Media Justice (CMJ). Launched in 2008, CMJ is now a nationally recognized organizing hub representing the media policy interests and building the cultural leadership of hundreds of social justice groups across the United States.
Vision
MediaJustice has a vision that states, "MediaJustice is a long-term vision to democratize the economy, government, and society through policies and practices that ensure: democratic media ownership, fundamental communication rights; universal media and technology access, and meaningful, accurate representation within news and popular culture for everyone."
MediaJustice believes that media justice will be achieved when the media and cultural environment result in connected communities, fair economies, racial justice and human rights for all people, and lift up the voices of communities of color, low-income people and other under-represented communities.
See also
*
Media activism
Media activism is a broad category of activism that utilizes Mass media, media and communication technologies for social movement, social and political movements. Methods of media activism include publishing news on websites, creating video and ...
Further reading
;Publications by the Youth Media Council
* ''Is
KMEL
KMEL (106.1 FM) is an urban contemporary radio station that is licensed to San Francisco, California, serving the San Francisco Bay Area. It is owned and operated by iHeartMedia.
KMEL has studios located in the SoMa district, and broadcasts ...
the people's station? : a community assessment of 106.1 KMEL''. 2002
* ''Speaking for ourselves : a youth assessment of local news coverage''. 2002
* ''The Bay Area media map : a youth organizer's guide to the media turf in the Bay Area and beyond''. 2003
* ''Displacing the dream : a report on Bay Area newspaper coverage of development and gentrification''.
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References
{{Reflist
External links
MediaJusticeofficial website
Media Action Grassroots Network(a project of the Center for Media Justice)
Citizen mass media in the United States
Organizations based in Oakland, California
2001 establishments in the United States
Mass media in the San Francisco Bay Area
Media analysis organizations and websites