Mecca-Cola is a cola-flavoured carbonated beverage. The flagship product of the Mecca Cola World Company, it is marketed as an alternative to

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

brands such as

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

and

Pepsi-Cola Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

to "pro-Muslim" consumers. The product's name contains the traditional Latin-alphabet transliteration of ''مكة'', "

Mecca Mecca, officially Makkah al-Mukarramah, is the capital of Mecca Province in the Hejaz region of western Saudi Arabia; it is the Holiest sites in Islam, holiest city in Islam. It is inland from Jeddah on the Red Sea, in a narrow valley above ...

" in Saudi Arabia.

Details

Mecca-Cola was launched in

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

, in November 2002, by Tawfik Mathlouthi as a means of aiding

Palestinians Palestinians () are an Arab ethnonational group native to the Levantine region of Palestine. *: "Palestine was part of the first wave of conquest following Muhammad's death in 632 CE; Jerusalem fell to the Caliph Umar in 638. The indigenou ...

by tapping into demand for alternative products in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

an countries. He had been inspired by a popular

Iran Iran, officially the Islamic Republic of Iran (IRI) and also known as Persia, is a country in West Asia. It borders Iraq to the west, Turkey, Azerbaijan, and Armenia to the northwest, the Caspian Sea to the north, Turkmenistan to the nort ...

ian soft drink, Zamzam Cola and only decided to launch his own brand when he was unable to agree on terms for a distribution contract with Zamzam, as well as providing an alternative for his sons instead of Coca-Cola. Mecca-Cola is now sold in some parts of the

Arab world The Arab world ( '), formally the Arab homeland ( '), also known as the Arab nation ( '), the Arabsphere, or the Arab states, comprises a large group of countries, mainly located in West Asia and North Africa. While the majority of people in ...

as well as in certain regions of

. It has also been bought and consumed in certain parts of the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Britain Britain most often refers to: * Great Britain, a large island comprising the countries of England, Scotland and Wales * The United Kingdom of Great Britain and Northern Ireland, a sovereign state in Europe comprising Great Britain and the north-eas ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

. Although the product was created in France, the company is currently based in

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

in the

United Arab Emirates The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a Federal monarchy, federal elective monarchy made up of Emirates of the United Arab E ...

. Part of its corporate philosophy is, according to the

Muslim Muslims () are people who adhere to Islam, a Monotheism, monotheistic religion belonging to the Abrahamic religions, Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God ...

charity precept, to support charities, and in particular to help the

Palestinian people Palestinians () are an Arab ethnonational group native to the Levantine region of Palestine. *: "Palestine was part of the first wave of conquest following Muhammad's death in 632 CE; Jerusalem fell to the Caliph Umar in 638. The indigenous ...

. It pledges to donate 10% of its profits to fund strictly humanitarian projects (such as schools) in the

Palestinian territories The occupied Palestinian territories, also referred to as the Palestinian territories, consist of the West Bank (including East Jerusalem) and the Gaza Strip—two regions of the former Mandate for Palestine, British Mandate for Palestine ...

, and another 10% to

charities A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, religious or other activities serving the public interest or common good). The legal definition of a cha ...

in the countries in which the drink is sold. This activist stance is reflected in the company slogan, which appears on all its products: "Shake your Conscience." The company also suggests that people avoid mixing the drink with alcohol. Mecca is the Islamic holy city, giving the name of the cola a religious connotation. In addition to several different presentations of its cola, the company also sells a range of fruit-flavoured soft drinks under the Mecca-Cola name. The company was the sponsor of – and Mecca-Cola the official drink of – the October 2003 Summit of the Organisation of the Islamic Conference (OIC), held in

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

. In a BBC documentary produced in 2003, Qibla Cola's Zafer Iqbal and Mecca Cola's Mathlouthi are shown promoting their "Message in a Bottle". In 2012 the Federal Supreme Court of the United Arab Emirates decided that "Mecca-Cola" could not be registered as a trademark, due to a law disallowing religious connotations in trademarks. In 2015, Mecca Cola dissolved operations in many countries including India and the UK.

International distribution

By 2008 Mecca Cola was distributed in 64 countries across the world.Bangkok's Independent Newspaper
Distribution in each country started on a unique date. A partial list of countries where it is distributed is as follows:

Notes

External links

* {{Colas Cola brands Drink companies of France Food and drink introduced in 2002 Soft drinks