''Me Naiset'' () is a women's magazine published in Helsinki, Finland. It is one of the largest weekly women's magazines in the country
[ and has been in circulation since 1952.
]
History and profile
''Me Naiset'' was established in 1952.[ Its founder was Kaarlo Mantere, a Finnish publisher.][ Later it was sold to Viikkosanomat Oy.][ The owner of the magazine is ]Sanoma
Sanoma Corporation (, , formerly SanomaWSOY) is Finland's largest media group and a European education publisher. The company has media business in Finland and an education business in twelve European countries, including Belgium, Netherlands, ...
, and it is published by Sanoma Magazines on a weekly basis on Thursdays.fashion model
A model is a person with a role either to display commercial products (notably fashion clothing in fashion shows) or to serve as an artist's model.
Modelling ("modeling" in American English) entails using one's body to represent someone ...
s.[ ''Me Naiset'' was the only weekly women's magazine in Finland until 1963 when another weekly entitled '']Anna
Anna may refer to:
People Surname and given name
* Anna (name)
Mononym
* Anna the Prophetess, in the Gospel of Luke
* Anna of East Anglia, King (died c.654)
* Anna (wife of Artabasdos) (fl. 715–773)
* Anna (daughter of Boris I) (9th–10th c ...
'' was started.
The headquarters of ''Me Naiset'' is in Helsinki. Target audience of the magazine is women living in big cities and in Southern Finland
Southern Finland (, ) was a province of Finland from 1997 to 2009. It bordered the provinces of Western Finland and Eastern Finland. It also bordered the Gulf of Finland and Russia.
History
On September 1, 1997 the Uusimaa Province, the Ky ...
.[ Its sister magazine is ''Me Naiset SPORT''.
''Me Naiset'' focuses on ]fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
, beauty
Beauty is commonly described as a feature of objects that makes them pleasure, pleasurable to perceive. Such objects include landscapes, sunsets, humans and works of art. Beauty, art and taste are the main subjects of aesthetics, one of the fie ...
and shopping
Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A Retail#Shopper profiles, typology of shopper types ha ...
.[ However, until the end of the 1990s the weekly mostly published articles on social and political topics. From the early 2000s it began to feature articles about motherhood.
Replacing Riitta Pollari, Marjo Vuorinen served as the ]editor-in-chief
An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...
of ''Me Naiset'' between 2010 and 2012.[ On 23 July 2012 Johanna Lahti became its editor-in-chief.]
Circulation and popularity
During the early years ''Me Naiset'' sold 25,000 copies.[ Its circulation rose to 36,000 copies in 1958.][ The average circulation of the magazine was 70,000 copies in 1961.][ It rose to over 120,000 copies in 1962 and to 180,000 copies in 1973.][ In the period between 1965 and 1975 the magazine was one of the most popular magazines in the country.][
The weekly had a circulation of 124,485 copies in 2004.][ Its circulation was 138,594 copies in 2012 and 119,631 copies in 2013. As of 2014 ''Me Naiset'' was the most popular women’s general magazine in Finland.]
See also
List of magazines in Finland
The first magazine in Finland, a Swedish-language women's magazine named ''Om Konsten at rätt behaga'', was published in 1782. The number of the Finnish magazines was about 1,200 in the 1980s. It increased to 4,275 in 1985. In the 1990s, the circu ...
References
External links
*
{{DEFAULTSORT:Me Naiset
1952 establishments in Finland
Finnish-language magazines
Magazines established in 1952
Magazines published in Helsinki
Weekly magazines published in Finland
Women's fashion magazines
Women's magazines published in Finland