Me Gusta (Anitta Song)
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"Me Gusta" is a song by Brazilian singer
Anitta Anitta may refer to: *Anitta (king), Hittite king *Anitta (singer) Larissa de Macedo Machado (born 30 March 1993), known professionally as Anitta (), is a Brazilian singer, songwriter, dancer, actress, and occasional television host. One of Br ...
featuring American rapper
Cardi B Belcalis Marlenis Cephus (; born October 11, 1992), known professionally as Cardi B, is an American rapper. Noted for her unfiltered public image and lyrics, Cardi B is one of the most successful female rappers. From 2015 to early 2017, she ga ...
and Puerto Rican rapper
Myke Towers Michael Anthony Torres Monge (born January 15, 1994), known professionally as Myke Towers, is a Puerto Rican rapper and singer. He was recognized as New Artist of the Year by the ''Billboard'' Latin Music Awards in 2021 and has been nominated ...
, from Anitta's fifth studio album '' Versions of Me''. It was released as the lead single from the album through
Warner Records Warner Records Inc. (known as Warner Bros. Records Inc. until 2019) is an American record label. A subsidiary of Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division ...
on September 18, 2020. The song's music video was filmed in
Salvador Salvador, meaning "salvation" (or "saviour") in Catalan, Spanish, and Portuguese may refer to: * Salvador (name) Arts, entertainment, and media Music *Salvador (band), a Christian band that plays both English and Spanish music ** ''Salvador'' ( ...
,
Bahia Bahia () is one of the 26 Federative units of Brazil, states of Brazil, located in the Northeast Region, Brazil, Northeast Region of the country. It is the fourth-largest Brazilian state by population (after São Paulo (state), São Paulo, Mina ...
, and released the same day. A remix featuring American singer
24kGoldn Golden Landis Von Jones (born November 13, 2000), known professionally as 24kGoldn, is an American rapper and singer-songwriter. He initially saw recognition for his 2019 single " Valentino", which marked his first entry on the ''Billboard'' Ho ...
was released on November 20, 2020.


Background and release

Anitta began shooting the music video for "Me Gusta" on February 13, 2020, in the Historic Center of Salvador—a city in which she had already recorded the music video for the song " Bola Rebola"—surrounded by journalists and the local population. She posted the behind-the-scenes footage on her
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
profile. "Me Gusta" was originally set to be released in April 2020; however, on March 27, 2020, Anitta announced she had to postpone the release of the song amid the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. Later, on August 19, 2020, Anitta announced she would once again postpone the release of the song because of a "great opportunity" related to its release. She was originally scheduled to perform "Me Gusta" on the American TV show ''
The Late Late Show with James Corden ''The Late Late Show with James Corden'' (also known simply as ''Late Late'') is an American late-night talk show that aired on CBS from 2015 to 2023. It is the fourth and final iteration of '' The Late Late Show'', and aired in the United Sta ...
'' on August 20, 2020, but due to the delay of "Me Gusta", she chose to perform her 2020 song "
Tócame Tócame may refer to: * "Tócame" (song), a 2020 song by Anitta * ''Tócame'' (album), a 2015 album by Anthony Santos {{dab ...
". Anitta then confirmed "Me Gusta" would be released on September 18, 2020. A week before the song's release, Anitta made suspense on her social media and posted a photo in which she appeared along with
Myke Towers Michael Anthony Torres Monge (born January 15, 1994), known professionally as Myke Towers, is a Puerto Rican rapper and singer. He was recognized as New Artist of the Year by the ''Billboard'' Latin Music Awards in 2021 and has been nominated ...
and a silhouette of a then-unknown artist. The singer then clarified that the silhouette belonged to an artist that would be featured in "Me Gusta" along with Towers. Two days after teasing the secret collaboration, Anitta confirmed that
Cardi B Belcalis Marlenis Cephus (; born October 11, 1992), known professionally as Cardi B, is an American rapper. Noted for her unfiltered public image and lyrics, Cardi B is one of the most successful female rappers. From 2015 to early 2017, she ga ...
would be featured on the song. Anitta then revealed that she was thrilled to learn that the rapper agreed to participate in the song and that Cardi B was a last-minute addition. "Me Gusta" was then released worldwide on September 18, 2020, along with its music video. The song features on the soundtrack for
EA Sports EA Sports is a division of Electronic Arts that develops and publishes sports video games. Formerly a marketing gimmick of Electronic Arts, in which they imitated real-life sports networks by calling themselves the "EA Sports Network" (EASN) ...
' football video game ''
FIFA 21 ''FIFA 21'' is an association football simulation video game published by Electronic Arts as part of the '' FIFA series''. It is the 28th installment in the ''FIFA'' series, and was released on 9 October 2020 for Microsoft Windows, Nintendo Switc ...
''.


Production

Musically, "Me Gusta" is a
Latin pop Latin pop () is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. It originates with List of countries where Spanish is an official language, Spanish-speaking ...
and
reggaeton Reggaeton (, ) is a modern style of popular music, popular and electronic music that originated in Panamanian reggaetón, Panama during the late 1980s, and which rose to prominence in the late 1990s and early 2000s through a plethora of Puert ...
song with some
funk carioca Funk carioca (), also known as baile funk and Brazilian funk, or even simply funk, is a Brazilian hip hop music, hip hop-influenced music genre from Rio de Janeiro, taking influences from musical styles such as Miami bass and Freestyle music, f ...
and pagode baiano influences. Anitta and Cardi B perform in English and Spanish, while Myke Towers performs in the latter. In her verse, Cardi portrays her
alter-ego An alter ego (Latin for "other I") means an alternate self, which is believed to be distinct from a person's normal or true original personality. Finding one's alter ego will require finding one's other self, one with a different personality. Add ...
"La Cardi" and references singer
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977) is a Colombian singer-songwriter. Referred to as the "Honorific nicknames in popular music, Queen of Latin Music", she has had a Cultural impact of Shakira, significant impact on the ...
.


Critical reception

In '' GQ'', Isaac Garrido called it "an ode to Brazilian rhythms and colors". He further added that Anitta's voice "merges with that of Cardi B, with whom she achieves a synergy that celebrates the Latin spirit and together they own the touches of hip-hop and rap, delivered in a melodic Spanglish", and praised Myke Towers' verse.


Accolades


Chart performance

The song debuted on the ''Billboard'' Hot 100 chart of October 3, 2020, at number 91, making Anitta the first Brazilian artist to have an entry on the chart in the
2020s The 2020s (pronounced "twenty-twenties" or "two thousand ndtwenties"; shortened to "the '20s" and also known as "The Twenties") is the current decade that began on 1 January 2020, and will end on 31 December 2029. The 2020s began with th ...
. It became Anitta's and Myke Tower's first entry on the US ''Billboard'' Hot 100.


Music video

Directed by Daniel Russel, the music video was filmed in
Salvador, Bahia Salvador () is a Municipalities of Brazil, Brazilian municipality and capital city of the Federative units of Brazil, state of Bahia. Situated in the Zona da Mata in the Northeast Region, Brazil, Northeast Region of Brazil, Salvador is recognize ...
and premiered on September 18, 2020. It features Afro-Latinas from Salvador and people from LGBTQ communities. The video shows scenes at a carnival-like street party and a
runway In aviation, a runway is an elongated, rectangular surface designed for the landing and takeoff of an aircraft. Runways may be a human-made surface (often asphalt concrete, asphalt, concrete, or a mixture of both) or a natural surface (sod, ...
. In the video, Anitta wears several colorful outfits, including a
rainbow A rainbow is an optical phenomenon caused by refraction, internal reflection and dispersion of light in water droplets resulting in a continuous spectrum of light appearing in the sky. The rainbow takes the form of a multicoloured circular ...
dress. Cardi B wears a lavender corset and a rose-covered skirt. Anitta commented in an interview with
NBC News NBC News is the news division of the American broadcast television network NBC. The division operates under NBCUniversal Media Group, a division of NBCUniversal, which is itself a subsidiary of Comcast. The news division's various operations r ...
that she received advice from an expert on
Afro-Brazilian Afro-Brazilians (; ), also known as Black Brazilians (), are Brazilians of total or predominantly Sub-Saharan African ancestry. Most multiracial Brazilians also have a range of degree of African ancestry. Brazilians whose African features are mo ...
history on how to best showcase its roots through imagery. She also stated, "I understand it's music for people to have fun... But in the video, from behind, we have a message. We are exalting all types of women and saying how much we like it when they do whatever they want to do".


Charts


Weekly charts


Monthly charts


Year-end charts


Certifications and sales


Release history


References

{{authority control 2020 singles 2020 songs Anitta (singer) songs Cardi B songs Songs written by Anitta (singer) Songs written by Cardi B Songs written by Ryan Tedder Song recordings produced by Ryan Tedder Warner Records singles Spanglish songs Macaronic songs Myke Towers songs Songs written by Myke Towers Songs written by Messiah (rapper)