McKids was a chain of

clothing Clothing (also known as clothes, garments, dress, apparel, or attire) is any item worn on a human human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin s ...

stores marketed to children and operated by the

McDonald's Corporation McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...

through a partnership with

Sears Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosen ...

Overview

In July 1987, Sears began selling the McKids line of children's clothing. In December 1988, Sears opened the first seven free-standing McKids stores. In early 1991, all 47 free-standing McKids stores were closed.Marianne Taylor,
Mckids Leaving Toyland
, ''

Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...

'', January 11, 1991. Accessed September 29, 2015 The McKids line of clothing continued to be sold at Sears stores. In 1997, McKids clothing began to be sold exclusively at

Wal-Mart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...

. McDonald's exclusivity agreement with Wal-Mart ended at the end of 2003, and in 2004 the McKids brand was launched internationally, with 15 stores being opened in China.Liz Clarke,
McDonald's Goes for Gold With Olympic Sponsorships
, ''

Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...

'', August 17, 2004; Page E01. Accessed September 29, 2015

References

External links

TV commercial
Children's clothing brands Clothing retailers of the United States McDonald's Retail companies established in 1987 Sears Holdings brands Sears products and services {{US-retail-company-stub