
McClelland Barclay (1891 – 18 July 1943) was an
American illustrator. By the age of 21, Barclay's work had been published in ''
The Saturday Evening Post
''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely ...
'', ''
Ladies' Home Journal
''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In ...
'', and ''
Cosmopolitan''. He was commissioned as a lieutenant in the
Naval Reserve in 1938
and following the Japanese attack on Pearl Harbor he went on active duty. At the time of his death, in 1943, he was a
Lt. Commander
Lieutenant commander (also hyphenated lieutenant-commander and abbreviated Lt Cdr, LtCdr. or LCDR) is a commissioned officer rank in many navies. The rank is superior to a lieutenant and subordinate to a commander. The corresponding rank i ...
.
Early life and education
Born in
St. Louis in 1891, Barclay's mother died when he was 17. He was sent to Washington, DC, to live with his aunt and uncle, Edward and Lucy McClelland, after whom he had been named. He studied first at the
Art Institute of Chicago
The Art Institute of Chicago in Chicago's Grant Park, founded in 1879, is one of the oldest and largest art museums in the world. Recognized for its curatorial efforts and popularity among visitors, the museum hosts approximately 1.5 mil ...
, and later at the
Art Students League
The Art Students League of New York is an art school at 215 West 57th Street in Manhattan, New York City, New York. The League has historically been known for its broad appeal to both amateurs and professional artists.
Although artists may stud ...
in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
, where he studied figure drawing with
George Bridgman and illustration with
Thomas Fogarty.
Barclay also attended the
St. Louis School of Fine Arts
The St. Louis School of Fine Arts was founded as the Saint Louis School and Museum of Fine Arts in 1879 as part of Washington University in St. Louis, and has continuously offered visual arts and sculpture education since then. Its purpose-buil ...
(now the School of Art,
Washington University
Washington University in St. Louis (WashU or WUSTL) is a private research university with its main campus in St. Louis County, and Clayton, Missouri. Founded in 1853, the university is named after George Washington. Washington University is ...
); there he studied under the school's founder,
Halsey Ives. He was also a student in the
Corcoran School of Art
The Corcoran School of the Arts and Design (known as the Corcoran School or CSAD) is the professional art school of the George Washington University, in Washington, DC.Peggy McGloneUniversity names first director of Corcoran School of the Arts and ...
in
Washington DC
)
, image_skyline =
, image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
.
Artwork
During World War I, Barclay was awarded a prize by the Committee on National Preparedness in 1917 for his poster "Fill the Breach." The next year, he designed
naval camouflage under the direction of
William Mackay, Chief of the New York District of the
Emergency Fleet Corporation
The Emergency Fleet Corporation (EFC) was established by the United States Shipping Board, sometimes referred to as the War Shipping Board, on 16 April 1917 pursuant to the Shipping Act (39 Stat. 729) to acquire, maintain, and operate merchant sh ...
.

During the 1920s and 1930s, Barclay's images were selected for use by art directors for the nation's most popular periodicals including ''
Collier's
''Collier's'' was an American general interest magazine founded in 1888 by Peter F. Collier, Peter Fenelon Collier. It was launched as ''Collier's Once a Week'', then renamed in 1895 as ''Collier's Weekly: An Illustrated Journal'', shortened i ...
'', ''
Country Gentleman'', ''
Redbook
''Redbook'' is an American women's magazine that is published by the Hearst Corporation. It is one of the " Seven Sisters", a group of women's service magazines. It ceased print publication as of January 2019 and now operates an article-compris ...
'', ''
Pictorial Review'', ''
Coronet
A coronet is a small crown consisting of ornaments fixed on a metal ring. A coronet differs from other kinds of crowns in that a coronet never has arches, and from a tiara in that a coronet completely encircles the head, while a tiara doe ...
'', ''
Country Life'', ''
The Saturday Evening Post
''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely ...
'', ''The
Ladies' Home Journal
''Ladies' Home Journal'' was an American magazine last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In ...
'', ''
Cosmopolitan'', and a host of movie magazines.
During the 1930s, he began painting movie poster art for Hollywood studios, including
Paramount Pictures
Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
and
Twentieth Century Fox
20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disne ...
. Barclay was considered a superstar in the film industry during the late 1930s and early 1940s. Barclay was one of the first artists to paint
World War II
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
pin-up girl,
Betty Grable
Elizabeth Ruth Grable (December 18, 1916 – July 2, 1973) was an American actress, pin-up girl, dancer, model, and singer.
Her 42 films during the 1930s and 1940s grossed more than $100 million; for 10 consecutive years (1942–1951) she reig ...
.
In 1930, the
General Motors Corporation
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...
selected Barclay's "Fisher Body Girl" for a series of advertisements, and she quickly became as popular as "The
Gibson Girl
The Gibson Girl was the personification of the feminine ideal of physical attractiveness as portrayed by the pen-and-ink illustrations of artist Charles Dana Gibson during a 20-year period that spanned the late 19th and early 20th centuries in t ...
" and "The Christy Girl". He used his second wife Helene, 19 years old, as the model for the iconic
Fisher Autobody image. Helene later appeared in magazine advertisements and was so well published with her languid body plastered across the country on billboards, that she was recognized wherever she went. He also illustrated advertisements for
A&P, Eaton Paper Company,
Elgin Watches, Humming Bird Hosiery, and
Lever Brothers
Lever Brothers was a British manufacturing company founded in 1885 by two brothers: William Hesketh Lever, 1st Viscount Leverhulme (1851–1925), and James Darcy Lever (1854–1916). They invested in and successfully promoted a new soap-making p ...
, amongst others.
He also illustrated advertisements for
Whitman's Chocolates,
Texaco
Texaco, Inc. ("The Texas Company") is an American oil brand owned and operated by Chevron Corporation. Its flagship product is its fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an independent company until i ...
, and
Camel
A camel (from: la, camelus and grc-gre, κάμηλος (''kamēlos'') from Hebrew or Phoenician: גָמָל ''gāmāl''.) is an even-toed ungulate in the genus ''Camelus'' that bears distinctive fatty deposits known as "humps" on its back. ...
and
Chesterfield brand
cigarettes. Because Barclay was known for his illustrations of "striking women", he earned a judging position at the
Miss America 1935 pageant.
His posters and camouflage designs earned him Naval commission.
Barclay was a member of the
Art Students League
The Art Students League of New York is an art school at 215 West 57th Street in Manhattan, New York City, New York. The League has historically been known for its broad appeal to both amateurs and professional artists.
Although artists may stud ...
, the Chicago Art Club, the
Society of Illustrators
The Society of Illustrators is a professional society based in New York City. It was founded in 1901 to promote the art of illustration and, since 1959, has held an annual exhibition.
History
Founding
The Society of Illustrators was founded on ...
, the Association of Arts and Industries, and the Artists Guild.

Barclay did not limit himself to painting. In the late 1930s, he set up a small company to reproduce jewelry and fabricate utilitarian figures for ashtrays, bookends, desk sets, lamps, and other articles for home and office use. These products were fabricated out of cast grey metal with a thick bronze plate finish and they retailed for just a few dollars. The company, which he named the McClelland Barclay Arts Products Corporation, made him little money.
In 1944, a year after his death, Barclay was awarded the
Art Directors Club
The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for ...
Medal, "in recognition of his long and distinguished record in editorial illustration and advertising art and in honor of his devotion and meritorious service to his country as a commissioned officer of the United States Navy." He was also posthumously inducted in the Society of Illustrators' Hall of Fame.
US Naval service

In June 1938, he was appointed Assistant Naval Constructor with the US Naval Reserve. In mid-1940, Barclay prepared experimental
dazzle camouflage
Dazzle camouflage, also known as razzle dazzle (in the U.S.) or dazzle painting, is a family of ship camouflage that was used extensively in World War I, and to a lesser extent in World War II and afterwards. Credited to the British marine ar ...
designs for Navy combat aircraft, but evaluation tests revealed that pattern camouflage was of little use for aircraft. Following the Japanese
attack on Pearl Harbor
The attack on Pearl HarborAlso known as the Battle of Pearl Harbor was a surprise military strike by the Imperial Japanese Navy Air Service upon the United States against the naval base at Pearl Harbor in Honolulu, Territory of Hawa ...
, Barclay completed the first of many recruiting posters for the
Navy
A navy, naval force, or maritime force is the branch of a nation's armed forces principally designated for naval and amphibious warfare; namely, lake-borne, riverine, littoral, or ocean-borne combat operations and related functions. It include ...
.

On October 19, 1940, Barclay reported for active duty. He served in the New York Recruiting office, illustrating posters for the next two and a half years. These images would become some of the most recognizable recruiting images of World War II.
Barclay was determined to be a front-line combat artist. In March 1943, he told the ''San Francisco Examiner'', "A camera cannot catch the human element of a fight, the sweat and blood and courage our boys expend every time they face the enemy." In 1941 he volunteered for this position, but was rejected. Eventually he would serve in both the Atlantic and Pacific theaters on the , , , and the .
Promoted to
Lt. Commander
Lieutenant commander (also hyphenated lieutenant-commander and abbreviated Lt Cdr, LtCdr. or LCDR) is a commissioned officer rank in many navies. The rank is superior to a lieutenant and subordinate to a commander. The corresponding rank i ...
, Barclay worked on further assignments until July 18, 1943, when he was reported as
missing in action
Missing in action (MIA) is a casualty classification assigned to combatants, military chaplains, combat medics, and prisoners of war who are reported missing during wartime or ceasefire. They may have been killed, wounded, captured, e ...
. The USS
''LST-342'' he was aboard was torpedoed in the
Solomon Islands
Solomon Islands is an island country consisting of six major islands and over 900 smaller islands in Oceania, to the east of Papua New Guinea and north-west of Vanuatu. It has a land area of , and a population of approx. 700,000. Its ca ...
.
On board, sketching and taking photographs at the time, Barclay's body was not recovered.
Barclay was awarded the
Purple Heart Medal
The Purple Heart (PH) is a United States military decoration awarded in the name of the President to those wounded or killed while serving, on or after 5 April 1917, with the U.S. military. With its forerunner, the Badge of Military Merit, ...
posthumously. He was also awarded the
American Defense Service Medal
The American Defense Service Medal was a military award of the United States Armed Forces, established by , by President Franklin D. Roosevelt, on June 28, 1941.
The medal was intended to recognize those military service members who had served ...
, Fleet Clasp; the
Asiatic-Pacific Area Campaign Medal; the
American Area Campaign Medal; and the
World War II Victory Medal
The World War II Victory Medal is a service medal of the United States military which was established by an Act of Congress on 6 July 1945 (Public Law 135, 79th Congress) and promulgated by Section V, War Department Bulletin 12, 1945.
The Wo ...
.
Personal life
Barclay's first wife was Nan McClelland, his niece who was 8 years his senior. Barclay did not smoke or drink and boxed to keep in shape; Nan drank, smoked and loved parties. They grew apart and divorced in February 1930. Barclay then became engaged to his second wife, Helene Haskins. She was 20 and he was 39 – they later divorced. After his divorce with Helene, Barclay was briefly engaged to Virginia Moore, a 22-year old model, in 1937.
[''Illustration'' magazine, volume 7, issue 38, 2009, “McClelland Barclay: More than Beautiful Women” by Patricia Gostick, pp. 64–65]
Institutions with his works
*
Pritzker Military Museum & Library
The Pritzker Military Museum & Library (formerly Pritzker Military Library) is a non-profit museum and a research library for the study of military history on Michigan Avenue (Chicago), Michigan Avenue in Chicago, Illinois. The institution was fo ...
*
U.S. Navy
See also
*
Adventurers' Club of New York
References
Further reading
* Barclay, McClelland. ''How You Can Win Your Navy Wings.'' Washington, DC: U.S. Navy Recruiting Bureau, 1942.
* Barclay, McClelland. ''McClelland Barclay: Exhibition of Portraits, Marines, Sculpture.'' New York: Portrait Painters Gallery, 1938.
* Ermoyan, Arpi. ''Famous American Illustrators.''
rans, Switzerland Published for the Society of Illustrators by Rotovision, 1997. ,
* Martignette, Charles G., and Louis K. Meisel. ''The Great American Pin-up.'' Köln: Taschen, 2004. ,
* Taraba, Fred. ''Masters of American Illustration: 41 Illustrators & How They Worked.'' Saint Louis, MO: Illustrated Press, 2011. ,
External links
U.S. ship camouflageMcClelland Barclay patent for airplane camouflageMcClelland Barclay posters hosted by th
University of North Texas Libraries Digital Collections*
ttp://navy.togetherweserved.com/usn/servlet/tws.webapp.WebApp?cmd=ShadowBoxProfile&type=Person&ID=571499 McClelland Barclay Navy Statsat TogetherWeServed
McClelland Barclay Jewelryat Papillon Gallery
*
*
{{DEFAULTSORT:Barclay, Mcclelland
1891 births
1942 deaths
American illustrators
Missing in action of World War II
Pin-up artists
School of the Art Institute of Chicago alumni
United States Navy personnel killed in World War II
United States Navy officers
Artists from St. Louis