Maynards was a British

confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...

manufacturer best known for manufacturing wine gums. It was acquired by

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...

in the 1990s, which in turn was acquired by

Mondelez International Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...

(originally

Kraft Foods Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...

) in 2010. In 2016, the brand was joined with Bassett's to create Maynards Bassetts. Maynard's is also manufactured in Canada and is the country's number one candy brand.

History

The grandfather of engineer Kenneth Maynard Wood (co-founder of kitchen appliance company Kenwood Ltd) Charles Riley Maynard and his brother Tom, started manufacturing sweets in their kitchen in 1880. Next door, Charles's wife, Sarah Ann, ran a sweet shop selling their products to the

Stamford Hill Stamford Hill is an area in Inner London, England, about northeast of Charing Cross. The neighbourhood is a major component of the London Borough of Hackney, and is known for its Hasidic community, the largest concentration of orthodox Ashken ...

area of Hackney,

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In 1896 the brothers formed the Maynards sweet company. Ten years later, in 1906, the company set-up a new factory on Vale Road,

Harringay Harringay (pronounced ) is a district of north London, England, within the London Borough of Haringey. It is centred on the section of Green Lanes running between the New River, where it crosses Green Lanes by Finsbury Park, and Duckett's ...

. The new factory site, below an embankment of the New River, had clean

Hertfordshire Hertfordshire ( or ; often abbreviated Herts) is a ceremonial county in the East of England and one of the home counties. It borders Bedfordshire to the north-west, Cambridgeshire to the north-east, Essex to the east, Greater London to the ...

spring water to be used in production, whilst proximity of the

Lee Navigation The Lee Navigation is a canalised river incorporating the River Lea (also called the River Lee along the sections that are navigable). It flows from Hertford Castle Weir to the River Thames at Bow Creek; its first lock is Hertford Lock and i ...

and numerous railways meant easy, cheap shipping of coal, sugar, and

gelatin Gelatin or gelatine () is a translucent, colorless, flavorless food ingredient, commonly derived from collagen taken from animal body parts. It is brittle when dry and rubbery when moist. It may also be referred to as hydrolyzed collagen, coll ...

. Around the turn of the century, Charles Gordon, heir to the confectionery firm, suggested to his father that the company should diversify into making "wine gums". Charles Riley, a strictly

teetotal Teetotalism is the practice of voluntarily abstaining from the consumption of alcohol, specifically in alcoholic drinks. A person who practices (and possibly advocates) teetotalism is called a teetotaler (US) or teetotaller (UK), or said to be ...

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, gradually came round to the idea when his son persuaded him that the new sweets would not contain alcohol. Maynards Wine Gums were introduced in 1909. Maynards Harringay Factory

The works grew to become a four-figure employer for the Harringay area. As Maynards grew, it expanded its manufacturing operations to other locations, such as a toffee factory in the

Ouseburn The Ouseburn is a small river in Newcastle upon Tyne, England that flows through the city into the River Tyne, England, River Tyne. It gives its name to the Ouseburn Valley and the Ouseburn Ward (country subdivision), electoral ward for Newcas ...

area of

Newcastle upon Tyne Newcastle upon Tyne, or simply Newcastle ( , Received Pronunciation, RP: ), is a City status in the United Kingdom, cathedral city and metropolitan borough in Tyne and Wear, England. It is England's northernmost metropolitan borough, located o ...

. The 140 portfolio of sweet shops set-up as the company expanded were sold in 1985. and the company was acquired by

in 1988. The brand merged in 1990 with the Tottenham liquorice mill Bassett's, and Trebor as well as sweet manufacture of the three brands moved to

Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...

in 1991. By 2002 worldwide sales of Maynards Wine Gums were forty million pounds sterling per year.

Products

''Some items are licensed by

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

and/or Nestle, such as Sour Patch Kids bar, in selected countries'' * Maynards Wine Gums * Maynards Wine Pastilles * Maynards Wine Sours * Maynards Sports Mixture * Maynards Midget Gems * Maynards Wine Gums Light * Maynards Swedish Berries * Maynards Fuzzy Peaches * Maynards Swedish Fish * Maynards Sour Cherry Blasters * Maynards Sour Watermelons * Maynards Sour Patch Kids * Maynards Ultra Sour Patch Kids * Maynards Sour Patch Kids Soda Popz (UK only) * Maynards Sour Chillers * Maynards Juicy Squirts Berry * Maynards Blush Berries * Maynards Blackberry Bushels * Maynards Orange Twists * Maynards Sour Grapes * Maynards Granny Smith * Maynards Gummy Bears * Maynards Fruit Mania

External links

Maynards Advert - Joose Loose aboot this Hoose!

Sources

*
Former Cadbury UK Maynards information page
(archived)

References

{{Mondelez Confectionery companies of the United Kingdom Harringay British companies established in 1896 Food and drink companies established in 1896 1896 establishments in England Cadbury brands Mondelez International brands

History

Products

See also

External links

Sources

References