Maxwell Evans Rich (August 13, 1913 – July 29, 1979) was a major general in the United States Army. He also served as an Adjutant General of the Utah National Guard. He was an Executive Vice President of the

National Rifle Association The National Rifle Association of America (NRA) is a gun rights advocacy group based in the United States. Founded in 1871 to advance rifle marksmanship, the modern NRA has become a prominent Gun politics in the United States, gun rights ...

(NRA).

Background

As Executive Vice President of the NRA from 1970 to 1977, succeeding General Franklin Orth and followed by Harlon Carter, he was part of the "Old Guard". He planned to sell the NRA HQ in Washington, DC, and move it to Colorado Springs, Colorado, and to reduce the organization's political involvement. He sought to return the NRA to what he saw as its heritage of shooting sports and marksmanship. However members of his own staff disagreed. A grassroots movement led by Neal Knox and Harlan Carter ousted Rich and the "old guard" as a result of the so-called " Cincinnati Revolt" or "Cincinnati Coup", which occurred at an annual meeting in 1977.

References

1913 births 1979 deaths United States Army generals Adjutants general of the National Guard of the United States People from Utah National Guard (United States) generals {{US-army-bio-stub