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SAIC Maxus Automotive Co., Ltd.
trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
Maxus (LDV in Australia and New Zealand) and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger vehicle manufacturer being a wholly owned subsidiary of
SAIC Motor SAIC Motor Corp., Ltd. (formerly Shanghai Automotive Industry Corporation) is a Chinese State-owned enterprises of China, state-owned automobile manufacturer headquartered in Anting, Shanghai. Founded in 1955, it is currently the largest of the ...
, which owns other brands such as MG and
Roewe Roewe () is an Automotive industry, automotive brand owned by the Chinese automaker SAIC Motor since 2006. Roewe vehicles were initially based on technology acquired from defunct British carmaker MG Rover. SAIC was unable to purchase the rights ...
.


Name

The brand Maxus originates from the
LDV Maxus The LDV Maxus is a light commercial van model, originally produced by LDV Limited. It was launched at the end of 2004. The model was jointly developed under the LD100 programme code by LDV and Daewoo Motor, prior to Daewoo entering receivers ...
model of the defunct British commercial vehicle manufacturer
LDV Group LDV Group Limited, formerly Leyland DAF Vans, was a British van manufacturer based in Washwood Heath, Birmingham. Historically part of Rover Group and Leyland DAF, it was later a wholly owned subsidiary of GAZ. Due to the 2008 financial crisis ...
, following the acquisition of LDV's intellectual property by SAIC in 2010. The LDV brand continues to be used in Australia and New Zealand, while in the UK and Ireland, LDV was rebranded to Maxus in 2020.


History

The first Maxus product, the V80 van, was unveiled at the
Auto Shanghai Auto Shanghai (), officially known as the Shanghai International Automobile Industry Exhibition (), is a biennial international automobile show that alternates with the Beijing Auto Show (Auto China) as China's yearly international automotive ...
motor show in April 2011. In the same month SAIC signed an agreement appointing the Malaysia-based WestStar group as the official distributor of the V80 for the Asia Pacific region. The inauguration ceremony of the V80 was held in Shanghai on 29 June 2011. The sale of Maxus vehicles in Australasia began in 2012, with distribution by the Australia-based WMC Group. In September 2013 it was announced that Maxus vehicles would be sold in Thailand starting in 2014, as part of a deal between SAIC and SAIC Motor-CP Co. Since April 2013, Kauffman Group-subsidiary Andes Motor is the official distributor of the Maxus brand for Chile. Chile became the first foreign market to sell the T60 pick up truck in July 2017, where it has become a complete success, becoming in just a year the 10th most sold pick up truck in Chile, outpacing all Chinese competitors according to the National Automotive Association of Chile and prompting Andes Motor to expand its Maxus dealership network around the country. In October 2013, Maxus was introduced to Saudi Arabia via Haji Husein Alireza & Co. Ltd. Maxus's second production model, the G10 MPV, went on sale in China in March 2014. In the same month, Maxus was introduced to Iran, Syria and the UAE. On December 14, 2015, Maxus was launched officially in Hong Kong with the V80 and the G10 being sold in cooperation with the Inchcape Group. The brand was launched in Singapore on December 17, 2015, in conjunction with Cycle & Carriage as the official distributor, which was also the official vehicle sponsor for the 8th ASEAN Para Games 2015 event. On October 2, 2018, Ayala Corporation announced that AC Motors is the official distributor of Maxus vehicles in the Philippines. On 6 November 2023, SAIC Maxus officially unveiled its new light bus brand, "Xintu".


Products


Current

The current Maxus range comprises the following models:


D series (SUVs)

* Maxus D90 (2017–present) ** Maxus Territory, luxury variant of D90 (2022–present)


G series (MPVs)

*
Maxus G10 The Maxus G10 is a minivan launched on the Chinese car market in April 2014. Overview The Maxus G10 is the second car under the Maxus brand following the Maxus V80 van, which is a sub-brand owned by the Shanghai Automotive Industry Corporation ...
(2014–present) **Maxus RG10, RV based on G10 (2019–present) **Maxus EG10, electric variant of G10 (2016–present) * Maxus G20 (2019–present) ** Maxus Mifa, hydrogen variant of G20 (2022–present) ** Maxus Euniq 7, electric variant of G20 (2020–2023) *
Maxus G50 The Maxus G50 is a compact MPV launched on the Chinese car market by Maxus in February 2019. It is also sold in export markets as the MG G50 / G50 Plus. Overview The G50 is the second MPV under the Maxus brand following the larger Maxus G10, wh ...
(2018–present) ** Maxus Mifa 5, electric variant of G50 (2023–present) ** Maxus Euniq 5, electric variant of G50 (2019–2023) *
Maxus G70 The Maxus G70 is a minivan manufactured by SAIC Motor and sold under its Maxus division. It was unveiled, along with the battery electric Maxus Mifa 7 based on it, at the 2023 Guangzhou Auto Show. It slots above the Maxus G50 and below the Ma ...
(2023–present) ** Maxus Mifa 7 (2023–present) *
Maxus G90 The Maxus G90 is a minivan manufactured by SAIC Motor and sold under its Maxus division, which launched on the Chinese car market in April 2022. The G90 is the gasoline-powered variant of the electric Maxus Mifa 9. Overview The interior featu ...
(2022–present) ** Maxus Mifa 9 (2021–present)


T series (pick-up trucks)

*
Maxus T60 The Maxus T60 is a mid-size pickup truck manufactured by SAIC Motor under the Maxus brand since November 2016. It is the first pick-up truck from SAIC built for the global market. In April 2019, an upgraded version called the Maxus T70 was unv ...
(2016–present) *
Maxus T70 The Maxus T60 is a mid-size pickup truck manufactured by SAIC Motor under the Maxus brand since November 2016. It is the first pick-up truck from SAIC built for the global market. In April 2019, an upgraded version called the Maxus T70 was unv ...
(2019–present) *
Maxus T90 The Maxus T90 is a mid-size pickup truck produced by SAIC Maxus. The T90 is the flagship Maxus pickup truck, sitting above the more affordable Maxus T60 and Maxus T70 series. of power and of torque. The engines are mated to 6-speed manual, 6-spe ...
(2021–present) * Maxus Terron 9 (2025–present) **
Maxus eTerron 9 The Maxus eTerron 9 is an electric pickup truck produced by Chinese automaker Maxus since 2024. It was presented on 17 September 2024 at the IAA Transportation in Hanover Hanover ( ; ; ) is the capital and largest city of the States of G ...
(2024–present), BEV variant


V series (Vans)

*
Maxus Dana V1 The Maxus Dana V1 () is an electric light commercial 6-door van designed and produced by the Chinese automaker Maxus SAIC Maxus Automotive Co., Ltd. trading as Maxus (LDV in Australia and New Zealand) and sometimes known by the pinyin tran ...
(2023–present) **Maxus Dana M1, passenger variant of Dana V1 (2023–present) *
Maxus EV30 The Maxus EV30 is an electric light commercial 4-door van designed and produced by the Chinese automaker Maxus since 2018. Overview The Maxus EV30 was launched on the Chinese car market in January 2019 as a mid-size electric distribution van ...
(2018–present) *
Maxus V70 The Maxus V70 is a van produced by Maxus from 2023. It is positioned above the larger Maxus V80. Overview The Maxus V70 was planned to be unveiled online November 2022 by Maxus. Positioned mainly as a light passenger vehicle, the Maxus V70 is of ...
(2022–present) **Maxus EV70, electric variant of V70 (2023–present) *
Maxus V80 The LDV Maxus is a light commercial van model, originally produced by LDV Limited. It was launched at the end of 2004. The model was jointly developed under the LD100 programme code by LDV and Daewoo Motor, prior to Daewoo entering receivers ...
(2011–present) **Maxus RV80, RV based on V80 (2016–present) **Maxus EV80, electric variant of V80 (2014–present) **Maxus FCV80, extended variant of V80 **Maxus SV62 V80 chassis *
Maxus V90 The Maxus V90 is a 2 to 18-seater Light commercial vehicle, light commercial van produced by Maxus. It was launched during the Shanghai Auto Show of 2019. The model was aimed to replace the Maxus V80. The vehicle is sold in multiple European mark ...
(2019–present)


RVs

*Maxus V100, based on the V90 *Maxus V80 *
Maxus H90 The Iveco Daily is a large light commercial van produced by the Italian automaker Iveco since 1978; it was also sold as the Fiat Daily by Fiat until 1983. Unlike the more car-like unibody Fiat Ducato, the Daily uses a separate ladder frame typi ...
, based on the Iveco Daily Ousheng *Maxus T90


Former

*
Maxus D60 The Maxus D60 is a mid-size crossover SUV produced by Chinese automaker Shanghai Auto Industry Corporation, SAIC under the sub-brand Maxus since 2019. Overview Previewed by the Maxus Tarantula Concept revealed during the 2018 Auto China, Beiji ...
(2019–2024) ** Maxus Mifa 6, electric variant of D60 (2023–2024) ** Maxus Euniq 6, electric variant of D60 (2019–2023) * Maxus Istana * Maxus LD100


Concepts

* Maxus Tarantula SUV (2017) * Maxus Tarantula (2017) *
Maxus D60 Concept SAIC Maxus Automotive Co., Ltd. trading as Maxus (LDV in Australia and New Zealand) and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger ve ...
(2018) *
Maxus Concept Pickup SAIC Maxus Automotive Co., Ltd. trading as Maxus (LDV in Australia and New Zealand) and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger ve ...
(2020) * Maxus Mifa (2021) *
Maxus GST SAIC Maxus Automotive Co., Ltd. Doing business as, trading as Maxus (LDV in Australia and New Zealand) and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commerci ...
quad-motor pickup truck (2023)


Gallery


See also

*
Automobile manufacturers and brands of China There are currently about 150 active brands in the Chinese automobile market. Among them are 97 Chinese domestic brands and 43 joint venture (JV) brands. Before 2010, the traditional "Big Four" refers to the four major state-owned car manufacturers ...
*
List of automobile manufacturers of China There are hundreds of automobile manufacturers operating in China, the country with the largest automotive industry in the world. It includes state-owned manufacturers, privately owned manufacturers, foreign manufacturers, and joint ventures betw ...


References


Further reading

*


External links


Official websiteLDV-UK websiteWeb oficial Maxus España
{{DEFAULTSORT:Maxus Motor vehicle manufacturers of China SAIC Motor divisions and subsidiaries Vans Minibuses Vehicle manufacturing companies established in 2011 2011 establishments in China Chinese brands Luxury motor vehicle manufacturers