Maxibon is a brand of

ice cream sandwich An ice cream sandwich is a frozen dessert consisting of ice cream between two biscuits, wafers, soft cookies, or other baked goods. The ingredients are different around the world, with Ireland using wafers and the United States commonly using c ...

made by

Froneri Froneri International Limited is a global ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the largest producer of ice cream in Europe by volume, and the second-largest in the world, after Unilever. ...

, and also previously owned by the

Swiss Swiss most commonly refers to: * the adjectival form of Switzerland * Swiss people Swiss may also refer to: Places * Swiss, Missouri * Swiss, North Carolina * Swiss, West Virginia * Swiss, Wisconsin Other uses * Swiss Café, an old café located ...

company

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

. It consists of a block of frozen dairy dessert containing small

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

chips with one end covered in chocolate, and the other sandwiched between two biscuits.

History

The Maxibon is an ice cream sandwich produced for the first time in

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

by Motta (Italgel) in 1989 and then brought to international markets by

starting from 1993 when Nestlé acquired Italgel. Since 2016, the brand has been owned by

, a joint venture between the English

R&R Ice Cream Froneri International Limited is a global ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the largest producer of ice cream in Europe by volume, and the second-largest in the world, after Unilever. ...

and Nestlé itself. The Maxibon bar is available in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Chile Chile, officially the Republic of Chile, is a country in western South America. It is the southernmost country in the world and the closest to Antarctica, stretching along a narrow strip of land between the Andes, Andes Mountains and the Paci ...

Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...

and

New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...

and can be purchased from 'Maxibon Zone' stands in European cities, such as Madrid. There are three available variations of Maxibon in Europe including vanilla, white chocolate and original flavour. There are also specials released from time to time, with unique flavors as well. In 2022, Nestlé discontinued Maxibon in the UK.

Varieties

There have been at least ten known varieties of Maxibon: * Classic: (also called Vanilla) Made of vanilla ice cream with chocolate chips, with a half biscuit, half chocolate shell, together with hazelnuts and crumbs of biscuit. * Honeycomb: A variant of the traditional Maxibon with honeycomb flavoured ice cream in place of vanilla. * Caramel Rough Nut: the same shape as the original Maxibon, but with caramel ice cream instead of vanilla, and ripples of caramel sauce through the half of the ice cream that is encased in biscuit * Monster Cookie: Cookies and cream flavoured ice cream with chocolate cookie bits, with half encased in the classic chocolate with crunchy cookie pieces and the other half sandwiched between two biscuits. * Waffle: Vanilla ice cream with caramelised sugar pieces jammed between two honey-covered waffle biscuits on one side and dipped in caramel white choc with hazelnuts and cookie crumb on the other side. * Peanut Butter and Jam:

Peanut butter Peanut butter is a food Paste (food), paste or Spread (food), spread made from Grinding (abrasive cutting), ground, dry roasting, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, ...

flavoured ice cream throughout with jam ripples in the biscuit section. * Iced Coffee:

Iced coffee Iced coffee is a coffee beverage served cold. It may be prepared either by brewing coffee normally (i.e. carafe, French press, etc.) and then serving it over ice or in cold milk or by cold brew coffee, brewing the coffee cold. In hot brewing, sw ...

flavoured ice cream with chocolate chips, with half encased in the classic chocolate and the other half sandwiched between two biscuits. Also sold as Maxi-Dare, made with

Dare Iced Coffee Bega Dairy & Drinks (also known as BDD or BDD Pty Ltd) is a subsidiary of Australian diversified food company the Bega Group, having been purchased from the Japanese company Kirin (who owns Lion in Australia) in November 2020. It was previou ...

. * Cereal: With cereal and covered in white chocolate * Mint: (also called That's Mint). Mint flavoured ice cream with chocolate chips between two traditional chocolate flavoured biscuits.

Previous variants

* Cookie: Circular, with ice cream, chocolate chips and caramel sauce sandwiched between two chocolate chip 'cookies'. * Snack: A half sized version of the original Maxibon, weighing 56g instead of the standard 102g. * Risk: Regular size and shape however the flavour of ice cream, either vanilla, honeycomb or mint, was not known until the package was opened. * Krispy Kreme: A collaboration with Krispy Kreme donuts with a flavour based on their original glazed doughnut. Available in Australia for a limited time. * Pickle Rick Mint: Mint-flavoured ice cream with mint choc-chip ice cream, a limited-edition collaboration with the ''

Rick and Morty ''Rick and Morty'' is an American Adult animation, adult animated science fiction Animated sitcom, sitcom created by Justin Roiland and Dan Harmon for Cartoon Network's nighttime programming block Adult Swim. The series follows the misadvent ...

'' cartoon in 2021.

In popular culture

The Australian adventure game show ''

Who Dares Wins ''Who Dares Wins'' (, ''O tolmón niká''; Latin: ''Qui audet adipiscitur'' ; ; ; Portuguese: ''Quem ousa vence''; German: ''Wer wagt, gewinnt''; Dutch: ''Wie niet waagt, die niet wint''; Hebrew: המעז מנצח) is a motto made popular in t ...

'', featured a segment called the "Maxibon Challenge". Usually involving Whitney who roams around in a mall finding strangers where if a contestant can manage to eat a Maxibon ice cream sandwich within 30 seconds. Then either he or she would be awarded AU$50.00 and be dubbed as a "Whitney Warrior" (an award named after its host Mike Whitney). The Maxibon featured in Pauline Hanson's YouTube cartoon series "Please Explain", Episode "Airbus Albo", where a parody of Australian Prime Minister

Anthony Albanese Anthony Norman Albanese ( or ; born 2 March 1963) is an Australian politician serving as the 31st and current prime minister of Australia since 2022. He has been the Leaders of the Australian Labor Party#Leader, leader of the Labor Party si ...

exclaims that "Maxibons are two for $55!" (an exaggerated example of inflation).

References

{{Nestlé Ice cream brands Nestlé brands Sandwich cookies Ice cream sandwiches Chocolate-covered foods