Max Welti
   HOME

TheInfoList



OR:

Max Welti (born 6 September 1952 in
Zürich Zurich (; ) is the list of cities in Switzerland, largest city in Switzerland and the capital of the canton of Zurich. It is in north-central Switzerland, at the northwestern tip of Lake Zurich. , the municipality had 448,664 inhabitants. The ...
,
Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
) is a former Swiss racing driver, Sauber's first team manager and thus double winner of the
24 Hours of Le Mans The 24 Hours of Le Mans () is an endurance-focused Sports car racing, sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with ...
as well as two-time sports car world champion with Sauber Mercedes. Five years later, he wins the
24 Hours of Le Mans The 24 Hours of Le Mans () is an endurance-focused Sports car racing, sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with ...
for a second time with Porsche as the responsible race director. He then returns to Sauber as overall manager of the
Sauber Sauber Motorsport AG, currently competing in Formula One as Stake F1 Team Kick Sauber, and also known simply as Kick Sauber or Sauber, is a Swiss motorsport engineering company. It was founded in 1970 (as PP Sauber AG) by Peter Sauber, who pro ...
Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...
operation. In 2000 Welti becomes CEO of the European silhouette touring car racing series " V8STAR" before becoming team owner of A1
A1 Team Switzerland A1 Team Switzerland was the Swiss team of A1 Grand Prix, an international racing series. The team were the A1 Grand Prix champions for the third season, 2007-08. Management A1 Team Switzerland is owned by Max Welti. History In the inaugural ...
in 2005. As an international motorsport strategist and consultant, Welti nowadays works for OEMs, promoters and organisers.


Career


1975-1990: From active Racing Driver to Team Manager, Le Mans Winner and World Champion

Welti studied mechanical engineering at EPFL, and
ETH Zurich ETH Zurich (; ) is a public university in Zurich, Switzerland. Founded in 1854 with the stated mission to educate engineers and scientists, the university focuses primarily on science, technology, engineering, and mathematics. ETH Zurich ran ...
while he began racing. He raced for three years in the Swiss Sports Prototype Championship, which he won in 1980 on a Wittwer March BMW. After his active racing days, Welti moves into operational racing and becomes Sauber's first Team Manager. He helps the team become one of the most successful in
Sports car racing Sports car racing is a form of motorsport road racing that uses sports cars with two seats and enclosed wheels. They may be either purpose-built Sports prototype, sports prototypes, which are the highest level in sports car racing; or grand to ...
. In 1986,
Mike Thackwell Michael Christopher Thackwell (born 30 March 1961) is a former racing driver from New Zealand, who participated in a number of prominent racing categories, including Formula 1. The sixth youngest driver ever to qualify for a Grand Prix, he parti ...
and
Henri Pescarolo Henri Jacques William Pescarolo (; born 25 September 1942) is a French former racing driver and motorsport executive, who competed in Formula One from to . In endurance racing, Pescarolo is a four-time winner of the 24 Hours of Le Mans, and w ...
gave the Sauber-Mercedes team its first win at Nürburgring 1000 km. Two years later, with backing from the German electrical giant
AEG The initials AEG are used for or may refer to: Common meanings * AEG (German company) ; AEG) was a German producer of electrical equipment. It was established in 1883 by Emil Rathenau as the ''Deutsche Edison-Gesellschaft für angewandte El ...
, the Swiss team battles Jaguar for the World Sportscar title.
Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...
officially returns to racing and the Sport Prototypes are painted silver again in 1989, for the first time since 1956.
Jean-Louis Schlesser Jean-Louis Schlesser (born 12 September 1948) is a French racing driver who has competed in both circuit racing and cross-country rallying. He is the nephew of Jo Schlesser, a former Formula One driver. Jean-Louis entered two Formula One races ...
wins the Drivers' World title that year. The team dominates the Constructors' title, winning seven of a total of eight races. In the
Le Mans 24 Hours The 24 Hours of Le Mans () is an endurance-focused sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with the Monaco Grand ...
the team scored a 1–2 victory with "the new Silver Arrows" driven by
Jochen Mass Jochen Richard Mass (; 30 September 1946 – 4 May 2025) was a German racing driver and broadcaster, who competed in Formula One from to . Mass won the 1975 Spanish Grand Prix with McLaren. In endurance racing, Mass won the 24 Hours of Le Ma ...
/
Manuel Reuter Manuel Reuter (born 6 December 1961) is a German former racing driver. He has won the 24 Hours of Le Mans twice: *in 1989 24 Hours of Le Mans for Sauber-Mercedes *in 1996 24 Hours of Le Mans for Joest Racing He also won the Interserie in 19 ...
/
Stanley Dickens Stanley Dickens (born 7 May 1952) is a Swedish racing driver who won the Le Mans Le Mans (; ) is a Communes of France, city in Northwestern France on the Sarthe (river), Sarthe River where it meets the Huisne. Traditionally the capital of the ...
, with
Mauro Baldi Mauro Giuseppe Baldi (born 31 January 1954) is an Italian former racing driver, who competed in Formula One from to . In endurance racing, Baldi won the World Sportscar Championship in 1990 with Sauber, and the 24 Hours of Le Mans in with Pors ...
/
Kenny Acheson Kenneth Henry Acheson (born 27 November 1957) is a British former racing driver from Northern Ireland who competed for RAM Racing in the 1983 and 1985 Formula One seasons. He completed only one of his three race starts, finishing in 12th positi ...
/
Gianfranco Brancatelli Gianfranco Brancatelli (born 18 January 1950) is a former racing driver from Italy. Career His racing career began in 1973, in the Formula Abarth series. In 1975, he advanced to Italian Formula 3 racing. Brancatelli entered 3 Formula One Grand ...
finishing in second place. In 1990, Schlesser and Baldi shares the Drivers' title while Mass drives alternately with the three Mercedes Juniors:
Michael Schumacher Michael Schumacher (; born 3 January 1969) is a German former racing driver, who competed in Formula One from to and from to . Schumacher won a record-setting seven Formula One World Drivers' Championship titles, tied by Lewis Hamilton in ...
,
Karl Wendlinger Karl Wendlinger (; born 20 December 1968) is an Austrian professional racing and former Formula One driver. Mercedes Juniors Born in Kufstein, Wendlinger started his career in karting and in Formula Ford before entering the German Formula 3 Ch ...
and
Heinz-Harald Frentzen Heinz-Harald Frentzen (; born 18 May 1967) is a German former racing driver, who competed in Formula One from to . Frentzen was runner-up in the Formula One World Drivers' Championship in with Williams, and won three Grands Prix across 10 se ...
. The team wins the Constructors' title for a second time in 1990.


1991-1994: Race Director

In 1991, Sportscar Racing went into decline and Welti was offered the job of being F1 Project Manager for
Porsche Motorsport Porsche has been successful in many branches of motorsport of which most have been in long-distance races. Despite their early involvement in motorsports being limited to supplying relatively small engines to racing underdogs up until the la ...
, in a new relationship with the Footwork team. The Porsche engine was, however, a disaster and as a result Welti pulled the team out of F1. As Porsche Motorsport Director worldwide, he was responsible for the complete reorganization of the motorsport department. In 1993, Welti launched the
Porsche Supercup The Porsche Supercup (officially known as Porsche Mobil 1 Supercup, known as Porsche Michelin Supercup prior to 2007 and often abbreviated as PSC) is an international One-design racing, one-make production stock car racing series supporting the ...
and himself led the negotiations with F1 Boss
Bernie Ecclestone Bernard Charles Ecclestone (born 28 October 1930) is a British business magnate, motorsport executive and former racing driver. Widely known in journalism as the "F1 Supremo", Ecclestone founded the Formula One Group in 1987, controlling the c ...
as it was to take place as an international one-make cup and support series in Formula One. In 1994, once again, Welti celebrated with Porsche and his team another triumph with the modified version of the 962 at the
24 Hours of Le Mans The 24 Hours of Le Mans () is an endurance-focused Sports car racing, sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with ...
driven by Mauro Baldi/
Hurley Haywood Harris Hurley Haywood (born May 4, 1948) is an American former race car driver. Haywood has won multiple events, including five overall victories at the 24 Hours of Daytona, three at the 24 Hours of Le Mans, and two at the 12 Hours of Sebring and ...
/
Yannick Dalmas Yannick Dalmas (; born 28 July 1961) is a former racing driver from France. He won the 24 Hours of Le Mans four times (in 1992, 1994, 1995 and 1999), each with different teams. Prior to this, he participated in 49 Formula One Grands Prix, debuti ...
. With Max Welti as racing director and racing engineer Norbert Singer as project leader, two racing cars and one reserve car were developed, built and tested in record time and brought to the Le Mans race.


1995: Vice President of Sauber Formula 1

In May 1995 Welti decided to return to
Sauber Sauber Motorsport AG, currently competing in Formula One as Stake F1 Team Kick Sauber, and also known simply as Kick Sauber or Sauber, is a Swiss motorsport engineering company. It was founded in 1970 (as PP Sauber AG) by Peter Sauber, who pro ...
as team director of the new Formula 1 team. He was particularly instrumental in establishing a new and more efficient structural team organisation and building up an especially tight relationship with its Malaysian sponsor
Petronas Petroliam Nasional Berhad, commonly known as PETRONAS (stylised in all caps), is a Malaysian Multinational corporation, multinational petroleum, oil and natural gas, gas company headquartered in Kuala Lumpur. Established in 1974, it is a lega ...
as well as with its engine manufacturer Ferrari as of 1997.. Furthermore, he led the team to its first podium finish.


2000-2003: V8STAR - Setting up Europeans 1st Silhouette touring car championship

From 2000, Welti was responsible as chief executive officer for setting up the V8STAR touring car series in Germany, a championship for tubular frame vehicles with silhouettes of well-known manufacturers such as Jaguar, Volkswagen, Opel, Ford, Lexus, Audi and BMW with uniform V8 engines under the hood and renowned pilots at the steering wheel.


2005-2009: Team Principal Swiss National Team - A1 GP Worldcup of Motorsport

In 2004, Welti became Franchisee and Team Principal in the A1 GP Worldcup of Motorsport and built up the Swiss national motorsport team. With
Neel Jani Neel Jani (born 8 December 1983) is a Swiss people, Swiss professional racing driver. He achieved his greatest success winning the 2016 24 Hours of Le Mans, 24 Hours of Le Mans in 2016 after first joining Porsche 919 Hybrid, Porsche's Le Mans Pro ...
, the
A1 Team Switzerland A1 Team Switzerland was the Swiss team of A1 Grand Prix, an international racing series. The team were the A1 Grand Prix champions for the third season, 2007-08. Management A1 Team Switzerland is owned by Max Welti. History In the inaugural ...
won the World Cup of Motorsport in 2008 and was runner-up in 2006 and 2009. The team also supported other Swiss drivers such as Marcel Fässler, Sébastian Buemi,
Alexandre Imperatori Alexandre Emmanuel Imperatori (born 19 April 1987 in Châtel-Saint-Denis) is a Switzerland, Swiss racing driver who lives in Shanghai, China. Career Karting Imperatori started kart racing at the age of four in Spain. He raced karting in Spai ...
,
Tom Dillmann Tom Aston Dillmann (born 6 April 1989 in Mulhouse) is a French racing driver who competes for Inter Europol Competition in the 2025 24 Hours of Le Mans, 2025 European Le Mans Series and in the 2025 IMSA SportsCar Championship. He has won the 2025 ...
,
Rahel Frey Rahel Frey (born 23 February 1986 in Niederbipp, Canton of Bern) is a Swiss Audi factory racing driver. She has competed in such series as Eurocup Formula Renault 2.0, International Formula Master and the German Formula Three Championship. ...
and
Natacha Gachnang Natacha Gachnang (born 27 October 1987 in Vevey, Switzerland) is a Switzerland, Swiss race driver and the cousin of former Formula One driver Sébastien Buemi. In 2010 she was a member of the first all-female crew to race at Le Mans 24 hours since ...
. No other team nor driver were more successful than Switzerland and Jani in this global championship.


2013-2017: Volkswagen Group

Welti entered the international limelight again in 2013. As member of the
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
Motorsprt Steering Committee, he was sent to Italy as Motorsport Director of Lamborghini Squadra Corse to build up a new motorsport department there. After that task was completed, Welti traveled to all important races in Europe and on the American continent for six years, leading negotiations with organizers, promoters, federations and technicians of different racing series.


2018-2023: BMW Group

Between 2018 and 2020 Welti is a strategic motorsport advisor to BMW. He travels to important races of the WEC, IMSA, Formula E, DTM as well as WRX and is on site at endurance classics such as Nürburgring, Spa, Le Mans, Sebring and Daytona.


2009 until today: Consultant for racing series, promoters, sponsors and OEMs

Nowadays, Welti works internationally as an independent expert for promoters, sponsors and OEMs. Since 2019, he is also the Sporting Director of the all-electric SuperCharge racing series.


Awards

In 1990, Max Welti is awarded the "BP Racing Trophy", an award for special services to motorsport, which he receives for his successes with Sauber-Mercedes. The coveted "BP Racing Trophy" was first awarded in 1965. After winning the world championship title in the A1GP season 2007/2008,
A1 Team Switzerland A1 Team Switzerland was the Swiss team of A1 Grand Prix, an international racing series. The team were the A1 Grand Prix champions for the third season, 2007-08. Management A1 Team Switzerland is owned by Max Welti. History In the inaugural ...
receives in December 2008 the
Auto Sport Motorsport or motor sport are sporting events, competitions and related activities that primarily involve the use of Car, automobiles, motorcycles, motorboats and Aircraft, powered aircraft. For each of these vehicle types, the more specific term ...
Award for special services to Swiss motorsport. Previous award winners were motorsport greats like
Jo Siffert Joseph Siffert (; 7 July 1936 – 24 October 1971) was a Swiss racing driver, who competed in Formula One from to . Siffert won two Formula One Grands Prix across 10 seasons. Affectionately known as "Seppi" to his family and friends, Siffert ...
,
Clay Regazzoni Gianclaudio Giuseppe "Clay" Regazzoni (; 5 September 1939 – 15 December 2006) was a Swiss racing driver and broadcaster, who competed in Formula One from to . Regazzoni was runner-up in the Formula One World Drivers' Championship in with F ...
und
Peter Sauber Peter Paul Sauber (born 13 October 1943) is a retired Swiss motorsport executive. He was the team principal and owner of various motorsports teams, most visibly the eponymous Sauber Formula One team. Motorsport career After being trained as an e ...
. In 2010, Max Welti is inducted into the "Wall of Fame" in the Autobau museum in Romanshorn as "Swiss legend of motor racing".


References


External links

*
Profile at grandprix.com
*https://www.motorauthority.com/news/1083947_max-welti-to-head-lamborghinis-squadra-corse-racing-division {{DEFAULTSORT:Welti, Max Living people Swiss racing drivers A1 Grand Prix team owners Swiss motorsport people 1952 births Sportspeople from Zurich 24 Hours of Le Mans drivers Sauber Motorsport drivers ETH Zurich alumni