Max Siegel (born December 31, 1964) is an American corporate

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

, entertainment executive, attorney, and activist. He is the current Chief Executive Officer of

USA Track & Field USA Track & Field (USATF) is a United States national governing body for the sports of track and field, cross country running, road running, and racewalking (known as the sport of athletics outside the US). The USATF was known between 1979 and 1 ...

(USATF), the national governing body of Athletics in the United States. He is also the owner of

Rev Racing Rev Racing, short for Revolution Racing, is an auto racing team competing at the regional level of NASCAR. Owned by former Dale Earnhardt, Inc. president Max Siegel, the team primarily fields participants in the Drive for Diversity, an initiat ...

, a development racing team in

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

for female and minority drivers.

Education

Siegel attended the

University of Notre Dame The University of Notre Dame du Lac (known simply as Notre Dame; ; ND) is a Private university, private Catholic research university in Notre Dame, Indiana, United States. Founded in 1842 by members of the Congregation of Holy Cross, a Cathol ...

Notre Dame, Indiana Notre Dame is a census-designated place and unincorporated community north of the city of South Bend in St. Joseph County, in the U.S. state of Indiana. It includes the campuses of three colleges: the University of Notre Dame, Saint Mary's Co ...

, where he earned a Bachelor of Arts degree in psychology and a Juris Doctor from the

Notre Dame Law School Notre Dame Law School is the law school of the University of Notre Dame. Established in 1869, it is the oldest continuously operating Catholic law school in the United States. The school enrolls about 600 students and in addition to the J.D. ...

. Siegel also served adjunct professorships in Sports & Entertainment Law ( Indiana University School of Law-

Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...

) and Law of the Music Business (

Seton Hall University Seton Hall University (SHU) is a Private university, private Catholic Church, Catholic research university in South Orange, New Jersey, United States. Founded in 1856 by then-Bishop James Roosevelt Bayley and named after his aunt, Saint Elizab ...

Newark, New Jersey Newark ( , ) is the List of municipalities in New Jersey, most populous City (New Jersey), city in the U.S. state of New Jersey, the county seat of Essex County, New Jersey, Essex County, and a principal city of the New York metropolitan area. ...

Career

Siegel became CEO of

on May 1, 2012. During his tenure, the body has initiated a new business model, including new programs, particularly in the youth and elite athlete sections. Siegel owns Max Siegel Inc. (MSI), a sports, marketing, entertainment, and media holding company. MSI's divisions include Revolution Racing, LLC (Rev Racing), a NASCAR-sanctioned and minority-owned race team; and Image Dei Music group, an urban label joint venture with

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as Universal Music Group or Universal Music) is a Netherlands, Dutch–United States, American multinational Music industry, music corporation under Law of the Netherlands, ...

. Siegel became President of Global Operations at Dale Earnhardt Inc. (DEI), becoming the highest-ranking African American executive in NASCAR. Siegel is the owner of

, a development program in the

ARCA Menards Series The ARCA Menards Series is an American stock car racing, stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into ...

and

NASCAR Advance Auto Parts Weekly Series The NASCAR Advance Auto Parts Weekly Series (formerly the Whelen All-American Series, Winston Racing Series and the Dodge Weekly Series) is a points championship for NASCAR-sanctioned local short track motor racing, short-track motor racing in th ...

which participates in the NASCAR Driver Development Program, formerly Drive for Diversity, designed to increase minority and female involvement in auto racing. The team was founded in 2009 and has fielded cars for minority drivers including Daniel Suárez, Bubba Wallce and Kyle Larson. Siegel held dual titles at

Sony BMG Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...

, serving as both Senior Vice-President of Zomba Label Group and President of Zomba Gospel. Siegel has been criticized for his setting an unusually high salary for himself, creating deals through USATF that financially benefit him and his associates, and having little consideration for athletes.

Professional associations

Siegel is a member of the American, National,

Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...

, and New York Bar Associations, Black Entertainment and Sports Lawyers Association,

National Academy of Recording Arts and Sciences National Academy of Recording Arts & Sciences, Inc. (NARAS), doing business as The Recording Academy, is an American Learned society, learned academy of musicians, producers, recording engineers, and other musical professionals. It is widely kno ...

Sigma Pi Phi Sigma Pi Phi (), also known as The Boulé, is an African American professional fraternity. Founded in Philadelphia, Pennsylvania, in 1904, it is the oldest Greek lettered fraternity for African Americans. The fraternity does not have collegiate ...

and

Kappa Alpha Psi Kappa Alpha Psi Fraternity, Inc. () is a List of African-American fraternities, historically African American Fraternities and sororities, fraternity. Since the fraternity's founding on January 5, 1911, at Indiana University Bloomington, it has n ...

References

External links

New CEO:U.S. track and field still chasing 30 medalsMax Siegel Named CEO of USA Track & FieldCan Mighty Max save DEI?Max Siegel-Revolution Racing-CHANGING LANES on BETMax Siegel Rejoins Baker & Daniels' Sports & Entertainment PracticeKnow What Makes Them Tick
{{DEFAULTSORT:Siegel, Max Living people American chief executives University of Notre Dame alumni 1964 births Athletics (track and field) administrators