Vimeo Livestream is a video

live streaming Livestreaming, live-streaming, or live streaming is the streaming media, streaming of video or Digital audio, audio in real-time communication, real time or near real time. While often referred to simply as ''streaming'', the real-time nature ...

platform based in New York City that allows customers to broadcast live video content using a camera and a computer through the Internet, and viewers to play the content via the web,

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

Roku Roku ( ) is a brand of consumer electronics that includes streaming players, smart TVs (and their operating systems), as well as a free TV streaming service. The brand is owned by Roku, Inc., an American company. As of 2024, Roku is the U ...

, and the

Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...

. Livestream requires a paid subscription for content providers to use; it formerly offered a free ad-supported service but no longer does so as of 2016.

History

Livestream was founded as MogulusMogulus Rebrands With A Killer Domain: livestream.com
May 18, 2009 in 2007 by Max Haot, Dayananda Nanjundappa, Phil Worthington, and Mark Kornfilt, and has offices in New York, Los Angeles, London, Zaporizhia and Bangalore. It launched with a free streaming service, and introduced its white label “pro” service in April 2008 with

Gannett Gannett Co., Inc. ( ) is an American mass media holding company headquartered in New York City. It is the largest U.S. newspaper publisher as measured by total daily circulation. It owns the national newspaper ''USA Today'', as well as several ...

as its first customer. In July 2008, Gannett invested in Mogulus with $10 million in funding. Mogulus helped

C-SPAN Cable-Satellite Public Affairs Network (C-SPAN ) is an American Cable television in the United States, cable and Satellite television in the United States, satellite television network, created in 1979 by the cable television industry as a Non ...

to coordinate its online streaming and broadcast of the inauguration of U.S. President Barack Obama in January 2009. In May 2009, Mogulus re-branded as Livestream. Haot stated that as they started gaining more professional customers, the name "Mogulus" felt like it was impeding the company, and opted to rebrand the company, spending around to acquire the "livestream.com" domain name via

auction An auction is usually a process of Trade, buying and selling Good (economics), goods or Service (economics), services by offering them up for Bidding, bids, taking bids, and then selling the item to the highest bidder or buying the item from th ...

. On October 30, 2009, the

Foo Fighters The Foo Fighters are an American Rock music, rock band formed in Seattle in 1994. Initially founded as a one-man project by former Nirvana (band), Nirvana drummer Dave Grohl, the band comprises vocalist/guitarist Grohl, bassist Nate Mendel, gu ...

played their first internet-only live concert from their studio space Studio 606 in Los Angeles using Livestream. During the 2 hour and 45 minute performance, viewers were able to ask the band questions, and request songs through a custom Facebook page with an integrated chat feature. The event drew more than 150,000 viewers worldwide . In May 2014, the company moved its headquarters from Chelsea to

Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

, New York. Jesse Hertzberg was appointed CEO in April 2015, with all four founders remaining with the company in senior roles. In 2017, Livestream appointed cofounder Mark Kornfilt as the new CEO. On September 26, 2017, Livestream was acquired by IAC via subsidiary

Vimeo Vimeo ( ) is an American Online video platform, video hosting, sharing, and services provider founded in 2004 and headquartered in New York City. Vimeo focuses on the delivery of high-definition video across a range of devices and operates on a ...

. Vimeo incorporated Livestream into their service Vimeo Live, with plans for professional and enterprise customers. At the time Vimeo acquired Livestream, then CEO of Livestream Mark Kornflit took the position of General Manager of Live and reported to Vimeo CEO Anjali Sud. In July 2020, the

National Academy of Television Arts & Sciences The National Academy of Television Arts and Sciences (NATAS), also known as the National Television Academy until 2007, is an American professional service organization founded in 1955 for "the advancement of the arts and sciences of televisio ...

used Livestream via Vimeo OTT to broadcast the

Daytime Emmy The Daytime Emmy Awards, or Daytime Emmys, are part of the extensive range of Emmy Awards for artistic and technical merit for the American television industry. Bestowed by the New York-based National Academy of Television Arts and Sciences (NA ...

awards. The

Grand Rapids Symphony The Grand Rapids Symphony is a professional orchestra located in Grand Rapids, Michigan, USA. Founded in 1930, the Symphony celebrated its 90th anniversary season in 2019-20. In 2006, its recording ''Invention and Alchemy'' was nominated for Be ...

used the same platform when it began live streaming events in September 2020 as part of its response to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. As of February 2021, the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

and

Nasdaq The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

were using Vimeo to live stream their opening and closing bells. Additionally, Stellantis and Allianz Partners have been open about their use of Vimeo live streaming services in their business communications and marketing, respectively.

Products

In 2007, Mogulus introduced 'Studio', an online interface that simulated a tv studio. Users could mix camera feeds, video, YouTube, tickers, overlays to create a "netcast". A Mac/PC desktop client 'Procaster' could be used to combine a camera feed with screen capture. Procaster was later renamed Livestream Producer. On October 29, 2011, Livestream introduced a new online platform. This dispensed with the channel approach of Studio in favor of an event based one. Multiple video posts, images, or text items could be added to an event. The platform also included an adaptive bitrate player. With its acquisition of Livestream.com, Vimeo provides live streaming services to individuals and brands as well as to enterprise customers.

References

External links

* {{Internet streaming services IOS software Android (operating system) software TvOS software Internet properties established in 2007 Vimeo 2017 mergers and acquisitions Internet streaming services Livestreaming software