Max Gunther (June 28, 1927 – June 28, 1998) was an Anglo-American journalist and writer. He was the author of 26 books, including his investment best-seller, ''The Zurich Axioms''. Born in

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

, Gunther moved to the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

aged 11 after his father, Franz Heinrich (Frank Henry) became the manager of the New York branch of a leading Swiss bank, Schweizerischer Bankverein (

Swiss Bank Corporation Swiss Bank Corporation (French language, French: ''Société de banque suisse''; German language, German: ''Schweizerischer Bankverein'') was a Swiss Investment banking, investment bank and financial services company located in Switzerland. Prio ...

or SBC). In 1998, the bank was merged with Union Bank of Switzerland to form UBS, the second largest wealth management organisation in the world and the second largest bank in Europe. Gunther's book, ''The Zurich Axioms'' is largely based on his father's trading advice.“The Zurich Axioms” by Max Gunther, Reviewed by Victor Niederhoffer
Daily Speculations, October 24, 2006 Gunther graduated from

Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...

in 1949 and served in the

United States Army The United States Army (USA) is the primary Land warfare, land service branch of the United States Department of Defense. It is designated as the Army of the United States in the United States Constitution.Article II, section 2, clause 1 of th ...

from 1950 to 1951. He worked at ''

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...

'' magazine from 1951 to 1955 and during the following two years he was the contributing editor for ''

Time Magazine ''Time'' (stylized in all caps as ''TIME'') is an American news magazine based in New York City. It was published weekly for nearly a century. Starting in March 2020, it transitioned to every other week. It was first published in New York Cit ...

''. He also contributed to ''

Playboy ''Playboy'' (stylized in all caps) is an American men's Lifestyle journalism, lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $ ...

'', ''

True True most commonly refers to truth, the state of being in congruence with fact or reality. True may also refer to: Places * True, West Virginia, an unincorporated community in the United States * True, Wisconsin, a town in the United States * ...

'', ''

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...

'', ''

TV Guide TV Guide is an American digital media In mass communication, digital media is any media (communication), communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, vi ...

'', ''

McCall's ''McCall's'' was a monthly United States, American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s. The publication ...

'', and ''

Saturday Evening Post ''The Saturday Evening Post'' is an American magazine published six times a year. It was published weekly from 1897 until 1963, and then every other week until 1969. From the 1920s to the 1960s, it was one of the most widely circulated and influ ...

''. He lived most of his adult life in Ridgefield,

Connecticut Connecticut ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the south. ...

. He died on his birthday, at the age of 71.

Selected bibliography

* ''The Weekenders'' (1964) * ''The Split-Level Trap'' (1964) * ''Wall Street and Witchcraft'' (1971) * ''The Very, Very Rich and How They Got That Way'' (1973) * ''Instant Millionaires: The Secrets of Overnight Success'' (1973) * ''Writing and Selling a Nonfiction Book'' (1973) * ''Virility 8: A Celebration of the American Male'' (1975) * '
The Luck Factor
'' Harriman House (1977) *
The Zurich Axioms
' (1985 1st print) * ''How to Get Lucky: 13 Techniques for Discovering and Taking Advantage of Life's Good Breaks'' (1986) *
D.B. Cooper: What Really Happened
'

McGraw-Hill McGraw Hill is an American education science company that provides educational content, software, and services for students and educators across various levels—from K-12 to higher education and professional settings. They produce textbooks, ...

(1985 1st print) * ''Doom Wind'' (1987) * ''Confessions of a P.R. Man'' (1989)

References

External links

Harriman House Author Profile
{{DEFAULTSORT:Gunther, Max 1927 births American male journalists 20th-century American journalists Princeton University alumni People from Ridgefield, Connecticut 1998 deaths 20th-century American non-fiction writers 20th-century American male writers British emigrants to the United States