Max Gunther (1927–1998) was an Anglo-American journalist and writer. He was the author of 26 books, including his investment best-seller, ''The Zurich Axioms''. Born in England, Gunther moved to the United States at age of 11 after his father, Franz Heinrich (Frank Henry) became the manager of the New York branch of a leading Swiss bank, Schweizerischer Bankverein (

Swiss Bank Corporation Swiss Bank Corporation was a Swiss Investment banking, investment bank and financial services company located in Switzerland. Prior to its merger, the bank was the third largest in Switzerland with over Swiss franc, CHF300 billion of assets ...

or SBC). In 1998, the bank was merged with

Union Bank of Switzerland Union Bank of Switzerland (UBS) was a Swiss investment bank and financial services company located in Switzerland. The bank, which at the time was the second largest bank in Switzerland, merged with Swiss Bank Corporation in 1998, to become UBS ...

to form UBS, the second largest wealth management organisation in the world and the second largest bank in Europe. Gunther's book, ''The Zurich Axioms'' is largely based on his father's trading advice.“The Zurich Axioms” by Max Gunther, Reviewed by Victor Niederhoffer
Daily Speculations, October 24, 2006 Gunther graduated from

Princeton University Princeton University is a private research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the n ...

in 1949 and served in the

United States Army The United States Army (USA) is the land warfare, land military branch, service branch of the United States Armed Forces. It is one of the eight Uniformed services of the United States, U.S. uniformed services, and is designated as the Army o ...

from 1950 to 1951. He worked at ''

Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...

'' magazine from 1951 to 1955 and during the following two years he was the contributing editor for ''

Time Magazine ''Time'' (stylized in all caps) is an American news magazine based in New York City. For nearly a century, it was published weekly, but starting in March 2020 it transitioned to every other week. It was first published in New York City on M ...

''. He also contributed to ''

Playboy ''Playboy'' is an American men's lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. K ...

'', ''

True True most commonly refers to truth, the state of being in congruence with fact or reality. True may also refer to: Places * True, West Virginia, an unincorporated community in the United States * True, Wisconsin, a town in the United States * ...

'', ''

Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his w ...

'', ''

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'', '' McCall's'', and ''

Saturday Evening Post ''The Saturday Evening Post'' is an American magazine, currently published six times a year. It was issued weekly under this title from 1897 until 1963, then every two weeks until 1969. From the 1920s to the 1960s, it was one of the most widely ...

''. He lived most of his adult life in

Ridgefield, Connecticut Ridgefield is a town in Fairfield County, Connecticut, United States. Situated in the foothills of the Berkshire Mountains, the 300-year-old community had a population of 25,033 at the 2020 census. The town center, which was formerly a borough, ...

Selected bibliography

* ''The Weekenders'' (1964) * ''The Split-Level Trap'' (1964) * ''Wall Street and Witchcraft'' (1971) * ''The Very, Very Rich and How They Got That Way'' (1973) * ''Instant Millionaires: The Secrets of Overnight Success'' (1973) * ''Writing and Selling a Nonfiction Book'' (1973) * ''Virility 8: A Celebration of the American Male'' (1975) * '
The Luck Factor
'' Harriman House (1977) *
The Zurich Axioms
' (1985 1st print) * ''How to Get Lucky: 13 Techniques for Discovering and Taking Advantage of Life's Good Breaks'' (1986) *
D.B. Cooper: What Really Happened
' McGraw-Hill (1985 1st print) * ''Doom Wind'' (1987) * ''Confessions of a P.R. Man'' (1989)

References

* SANDERS, Jack S. Max Gunther: Prolific Writer (In: http://jackfsanders.tripod.com/G-L.htm)
About Max Gunther
{{DEFAULTSORT:Gunther, Max 1927 births American male journalists 20th-century American journalists Princeton University alumni People from Ridgefield, Connecticut 1998 deaths 20th-century American non-fiction writers 20th-century American male writers British emigrants to the United States