Max 107.3 is an Australian commercial radio station broadcasting to the

Mid North Coast The Mid North Coast is a country region in the north-east of the state of New South Wales, Australia. The region covers the mid northern coast of the state, beginning from Port Stephens north of Sydney, and extending as far north as Woolgoolg ...

New South Wales ) , nickname = , image_map = New South Wales in Australia.svg , map_caption = Location of New South Wales in AustraliaCoordinates: , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , es ...

. Owned and operated by Broadcast Operations Group, the station broadcasts a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

music format with local breakfast and afternoon shows based from studios in

Taree Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distri ...

History

The station was first launched on 29 January 1997 as Max FM. The first song played on the station was "

Good Times ''Good Times'' is an American television sitcom that aired for six seasons on CBS, from February 8, 1974, to August 1, 1979. Created by Eric Monte and Mike Evans and developed by executive producer Norman Lear, it was television's first African ...

" by

INXS INXS (a word play, phonetic play on "in excess") were an Australian Rock music, rock band, formed as The Farriss Brothers in 1977 in Sydney, New South Wales. The band's founding members were bassist Garry Gary Beers, main composer and keyboar ...

& Jimmy Barnes. Under the ownership of Broadcast Operations Group, the station broadcasts a variety of local and networked programming, from network hubs based in Newcastle and Tweed Heads. Max 107.3 broadcasts on 107.3FM across the Mid North Coast of New South Wales, ranging from

Port Macquarie Port Macquarie is a coastal town in the local government area of Port Macquarie-Hastings. It is located on the Mid North Coast of New South Wales, Australia, about north of Sydney, and south of Brisbane. The town is located on the Tasman Sea co ...

in the north through to

Bulahdelah Bulahdelah is a town and locality in the Hunter/Mid North Coast region of New South Wales, Australia in the Mid-Coast Council local government area. At the 2016 census, the locality had a population of 1,424. The main population centre, where ...

in the south. The station competes with sister station

2RE 2RE is a commercial radio station that broadcasts to the Mid North Coast of New South Wales, Australia from its studios at Taree. 2RE broadcasts on 88.9FM in Taree, Wingham and surrounds, 100.3FM in Forster and the Great Lakes and 100.1FM in ...

, as well as hit102.3,

Radio 531 Radio Italiana 531 is one of Adelaide, Australia's two "on band" dedicated non-English language commercial radio services. Radio Italiana 531 broadcasts an Adelaide-based Italian language radio service. The radio station was established in the 1 ...

and Triple M from Port Macquarie. In September 2018, the station relaunched as Max 107.3, transitioning to a

music format in line with its sister stations, including

New FM NEWFM (call sign: 2NEW) is an Australian radio station, licensed to, and serving Newcastle and its surrounding area. It is owned by Bill Caralis's Broadcast Operations Group, and operates at 105.3 megahertz on the FM band The FM broadcast ba ...

Newcastle. Previously, the station broadcast a

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

format during local hours. As of August 2022, talent Scott Frappell (Frappers) joined the team. With success in the Sydney market, he has made his way to Taree to drive us home.

Transmitters

Max 107.3 is broadcast via one full power station, and one repeater station.

References

{{Broadcast Operations Group Broadcast Operations Group Radio stations in New South Wales Hot adult contemporary radio stations in Australia Taree