''Max'' was a monthly
magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
published in Italy published between 1985 and 2013. The magazine was part of the
RCS MediaGroup and had a monthly circulation of about 200,000 copies.
History
Aimed primarily at a male audience, ''Max'' debuted on newsstands in 1985 based in
Milan
Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
by
Paul Pietroni. ''Max'' mainly addressed issues related to travel,
fashion,
movies,
music
Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...
, and television shows, complemented by
news and reports from around the world.
Particularly notable is the history of the ''Max'' calendar, published annually since 1990, featuring celebrities from the entertainment world. Over the years, several celebrities took turns on its pages, including
Monica Bellucci (photographed by
Helmut Newton),
Adriana Lima,
Anna Falchi,
Sabrina Ferilli,
Alessia Marcuzzi,
Nina Morić,
Giorgia Palmas,
Elisabetta Canalis,
Megan Gale,
Alena Seredova and
Mara Carfagna in the calendar marketed to men, and
Raul Bova and
Alessandro Gassman in the one marketed to women. In 2008, the calendar changed its name to ''Book of the Year''. In this new format, which featured the Argentine singer
Lola Ponce, there were also personal photos, comments, and thoughts of the subjects. The 2008 edition was also the last year in which this work was published.
In 2007 ''Max'' had a circulation of 152,155 copies.
In 2012 RCS MediaGroup decided to integrate ''Max'' with sports daily ''
La Gazzetta dello Sport'', beginning on 11 April of that year. ''Max'' integrated its website with that of the sports newspaper, coordinating headings and interests. The magazine ceased publication in 2013.
See also
List of magazines published in Italy
References
External links
*
{{DEFAULTSORT:Max
1985 establishments in Italy
2013 establishments in Italy
Defunct magazines published in Italy
Italian-language magazines
Magazines established in 1985
Magazines disestablished in 2013
Magazines published in Milan
Men's magazines
Monthly magazines published in Italy
Newspaper supplements