Maverick is an American

music management A talent manager (also known as an artist manager, band manager, or music manager) is an individual who guides the professional career of artists within the entertainment industry. The responsibility of a talent manager is to oversee the day- ...

group formed in 2014 by

Guy Oseary Guy Harley Oseary (; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, Amy Schumer and the Red Hot Chili Peppers, whom he has managed since 2021. Biography Guy Oseary was born on October 3, 1 ...

. A revival of the

Maverick Maverick or Maveric may refer to: History * Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick Aviation * AEA Maverick, an Australian single-seat sportsplane design * General Aviation Design Bureau T-32 M ...

company (1992–2009), the management group also adopts the company's logo.

History

In 2014, Oseary announced that he was forming a joint venture with

Live Nation Entertainment Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internation ...

to establish a management group, amalgamating with other managers and their companies into one venture. Oseary originally was joined by Reign Deer's Larry Rudolph and Adam Leber, Blueprint Group's Gee Roberson, Cortez Bryant and Shawn Gee, Quest Management's Scott Rodger, Spalding Entertainment's Clarence Spalding, Laffitte Management's Ron Laffitte and I Am Other's Caron Veazey. All nine managers combined their companies together, rebranded them and their respective employees as "Maverick" on October 17, 2014. In March 2015, founder

Madonna Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...

released her album ''

Rebel Heart ''Rebel Heart'' is the thirteenth studio album by American singer-songwriter Madonna, released by Interscope Records on March 6, 2015. She worked on the album throughout 2014, co-writing and co-producing it with various musicians, including Di ...

'', featuring the Maverick logo on the back cover. This signified a new collaboration between Oseary, Madonna's manager, and Live Nation Entertainment as a management group, not a record label. In May 2016,

Wassim Slaiby Wassim Joseph Slaiby (; born November 16, 1979), also known as Sal (stylized as SAL), is a Canadian record executive, talent manager, entrepreneur, and philanthropist. He co-founded the record label XO with Canadian singer the Weeknd in 2011, f ...

, CEO of XO, joined the Maverick Management team with

The Weeknd Abel Makkonen Tesfaye (; born February 16, 1990), known professionally as the Weeknd, is a Canadian singer-songwriter, record producer, and actor. He is best known for adding Pop music, pop, electronic music, electronic and hip-hop stylings ...

Belly Belly may refer to: Anatomy * The abdomen, the part of the body between the pelvis and the thorax; or the stomach ** A beer belly, an overhang of fat above the waist, presumed to be caused by regular beer drinking ** Belly dance * The fleshy, ce ...

and

Massari Sari Abboud (; born December 10, 1980), better known by his stage name Massari ( ), is a Lebanese-Canadian singer and songwriter. He began his career in the early 2000s and went on to release two contemporary R&B, R&B albums, ''Massari (album), Ma ...

. In November 2017, Maverick parent company Live Nation announced they had paid an undisclosed sum to acquire Big Loud and their six-artist roster. In July 2018 Maverick announced the signing of

Latin pop Latin pop () is a pop music subgenre that is a fusion of US–style music production with Latin music genres from anywhere in Latin America and Spain. It originates with List of countries where Spanish is an official language, Spanish-speaking ...

artist

Ricky Martin Enrique Martin Morales (born December 24, 1971), known professionally as Ricky Martin, is a Puerto Rican singer, songwriter and actor. He is known for his musical versatility, with his Ricky Martin albums discography, discography incorporati ...

under manager Lee Anne Callahan-Longo based out of the Maverick New York office. On August 3, 2018, the band

Aerosmith Aerosmith is an American Rock music, rock band formed in Boston in 1970. The group consists of lead vocalist Steven Tyler, bassist Tom Hamilton (musician), Tom Hamilton, drummer Joey Kramer, and guitarists Joe Perry (musician), Joe Perry and B ...

joined the Maverick under Larry Rudolph, who has managed

Steven Tyler Steven Victor Tallarico (born March 26, 1948), known professionally as Steven Tyler, is an American singer and songwriter. Tyler is best known as the lead singer of the Boston-based rock band Aerosmith, in which he also plays the keyboards, h ...

since 2014. As of August 2018, Oseary and Thompson were accompanied by artist managers Adam Leber, Lee Anne Callahan-Longo, Larry Rudolph, Gee Roberson, Cortez Bryant, Shawn Gee, Scott Rodger, Wassim “Sal” Slaiby, Clarence Spalding, Kevin “Chief” Zaru and Seth England. Maverick had offices in Los Angeles, New York, Nashville and London. In April 2021, the Red Hot Chili Peppers joined Guy Oseary’s roster.

References

External links

* {{Official website, www.maverick.com Entertainment companies established in 2014