use both this parameter and , birth_date to display the person's date of birth, date of death, and age at death) --> , death_place = , death_cause = , body_discovered = , resting_place = , resting_place_coordinates = , burial_place = , burial_coordinates = , monuments = , nationality = , other_names = , siglum = , citizenship = United States , education = , alma_mater =

University of Georgia School of Law The University of Georgia School of Law (Georgia Law) is the law school of the University of Georgia, a Public university, public research university in Athens, Georgia. It was founded in 1859, making it one of the oldest American university law ...

, occupation = Real Estate Developer, Writer, Speaker, Sustainability Advocate , years_active = , era = , employer = THRIVE Collaborative , organization = , agent = , known_for = Net Zero Energy Buildings, Modernized Water Infrastructure, and Living Buildings , notable_works = , style = , height = , television = , title = , term = , predecessor = , successor = , party = , movement = , opponents = , boards = , criminal_charges = , criminal_penalty = , criminal_status = , spouse = , partner = , children = , parents = , mother = , father = , relatives = , family = , callsign = , awards = USA Today Best Green Homes of 2010 Michigan Green Leader , website = , module = , module2 = , module3 = , module4 = , module5 = , module6 = , signature = , signature_size = , signature_alt = , footnotes = Matthew "Matt" Grocoff is an American

environmentalist Environmentalism is a broad Philosophy of life, philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of Green politics, g ...

sustainability Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...

advocate, sustainable real estate developer, writer, speaker and founder of the THRIVE Collaborative. He is known for his work on net zero energy and net zero water buildings and for the rehabilitation of the oldest home in North America to achieve net zero energy. Grocoff is a contributor to the radio show

The Environment Report ''The Environment Report'' was a show produced and syndicated by Michigan Radio (WUOM) in Ann Arbor, Michigan. Show Mission ''The Environment Report's'' (TER) mission was to be a news service committed to revealing the relationship between t ...

produced by

Michigan Radio Michigan Public (known until 2024 as Michigan Radio) is a network of five FM public radio stations operated by the University of Michigan through its broadcasting arm, Michigan Public Media. The network is a founding member of National Public R ...

(part of the

NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...

network),

FOX News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...

Energy Team, and was host of GreenovationTV. He advocates for modernized distributed

renewable energy Renewable energy (also called green energy) is energy made from renewable resource, renewable natural resources that are replenished on a human lifetime, human timescale. The most widely used renewable energy types are solar energy, wind pow ...

networks and distributed water and wastewater systems that work with natural systems.

Living Community Challenge and Veridian at County Farm

Grocoff is developing one of the world's first projects to register for the Living Community Challenge. The Living Community Challenge is a certification of the International Living Future Institute intended to bring the Living Building Challenge to the community scale. The development is targeted to be a mixed-income net zero energy community: 100% all-electric, powered by solar, with resilient energy storage and no gas lines or combustion appliances. Grocoff's project, Veridian at County Farm, is repurposing the site of a former youth prison adjacent to the 130 acre County Farm Park in Ann Arbor, Michigan. Veridian at County Farm was among 100 projects worldwide highlighted in th
Local Projects Challenge
at the 2020

World Urban Forum The World Urban Forum (WUF) is the world’s premier conference on urban issues. It was established in 2001 by the United Nations to examine one of the most pressing issues facing the world today: rapid urbanisation and its impact on communities ...

10 in Abu Dhabi as part of the United Nations program for Accelerating the UN

Sustainable Development Goals The ''2030 Agenda for Sustainable Development'', adopted by all United Nations (UN) members in 2015, created 17 world Sustainable Development Goals (SDGs). The aim of these global goals is "peace and prosperity for people and the planet" – wh ...

Mission Zero House

Grocoff first gained national attention for the rehabilitation of his Victorian-era Mission Zero house in

Ann Arbor, Michigan Ann Arbor is a city in Washtenaw County, Michigan, United States, and its county seat. The 2020 United States census, 2020 census recorded its population to be 123,851, making it the List of municipalities in Michigan, fifth-most populous cit ...

. Built in 1901, the home is considered the oldest home in America to achieve net zero energy. The

Atlantic Magazine ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 ...

called the work "sustainable perfection". The home is featured on the cover of the book, ''No Regrets Remodeling: How to Create a Comfortable, Healthy Home That Saves Energy''. In 2013, Grocoff and his company THRIVE partnered with BLUElab from the

University of Michigan College of Engineering The University of Michigan College of Engineering (branded as Michigan Engineering) is the engineering school of the University of Michigan, a public research university in Ann Arbor, Michigan. History The college was founded in 1854, with co ...

and offered his home as community testbed for net zero water and restoration of ecological water flow to pre-development conditions. The project is the first Cold Climate home certified as a Net Zero Energy Building under the Living Building Challenge, which is based on actual rather than anticipated performance. Grocoff calls the home "Mission Zero House" in honor of Ray Anderson, founder and chairman of

Interface, Inc Interface, Inc., headquartered in Atlanta, Georgia, is a global manufacturer of commercial flooring. The company sells modular carpet tiles, luxury vinyl tile, and Nora brand rubber flooring. History Interface, Inc. and its subsidiaries sells ...

., who, in 1994, pledged that his multi-national carpet company would meet a "Mission Zero" goal to eliminate any negative impact it may have on the environment by the year 2020.

Recognition

In 2012, Grocoff was awarded Michigan Green Leader by the ''

Detroit Free Press The ''Detroit Free Press'' (commonly referred to as the ''Freep'') is a major daily newspaper in Detroit, Michigan, United States. It is the largest local newspaper owned by Gannett (the publisher of ''USA Today''), and is operated by the Detro ...

''. ''USA Today'' honored him with a Best Green Home of 2010. ''MyFORD Magazine'' selected Grocoff as the #1 Electric Innovator. Grocoff received the first Net Zero Hero Award from the Green Home Institute.

References

External links

Official Website
{{DEFAULTSORT:Grocoff, Matthew Living people American sustainability advocates University of Georgia School of Law alumni Year of birth missing (living people) People associated with renewable energy Solar building designers