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Matthew Rupert Freud (born 2 November 1963) is a British entrepreneur and
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
executive and head of Freud Communications, an international public relations firm in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
.


Early life

Freud was born in London, the youngest of five children born to actress June Flewett and the writer and German-born British politician Sir Clement Freud. Matthew Freud's sister is television interviewer Emma Freud. His great-grandfather was
Sigmund Freud Sigmund Freud ( ; ; born Sigismund Schlomo Freud; 6 May 1856 – 23 September 1939) was an Austrian neurologist and the founder of psychoanalysis, a clinical method for evaluating and treating psychopathology, pathologies seen as originating fro ...
. He is the nephew of the artist Lucian Freud and (by former marriage) of the writer Lady Caroline Blackwood, and his cousins include fashion designer Bella Freud, and novelists Susie Boyt, and Esther Freud.


Career

Matthew Freud founded Freud Communications in 1985.
Adam Curtis Adam Curtis (born 26 May 1955) is an English documentary filmmaker. Curtis began his career as a conventional documentary producer for the BBC throughout the 1980s and into the early 1990s. The release of '' Pandora's Box'' (1992) marked the in ...
in his documentary Century of the Self describes Matthew Freud as a star in the "new culture of public relations and marketing in politics, business and journalism" that rose in the Clinton-Blair years. In 2009 PRWeek called Freud "the most influential PR professional in the UK". Freud, his sister Emma and brother-in-law
Richard Curtis Richard Whalley Anthony Curtis (born 8 November 1956) is a British screenwriter, producer and director. One of Britain's most successful comedy screenwriters, he is known for romantic comedy-drama films, including ''Four Weddings and a Funeral' ...
, sit on the board of
Trustee Trustee (or the holding of a trusteeship) is a legal term which, in its broadest sense, refers to anyone in a position of trust and so can refer to any individual who holds property, authority, or a position of trust or responsibility for the ...
s for
Comic Relief Comic Relief is a British charity, founded in 1986 by the comedy scriptwriter Richard Curtis and comedian Sir Lenny Henry in response to the 1983–1985 famine in Ethiopia. The concept of Comic Relief was to get British comedians to make t ...
. In May 2005, in partnership with Piers Morgan, he acquired ownership of the ''
Press Gazette ''Press Gazette'', formerly known as ''UK Press Gazette'' (UKPG), is a British trade magazine dedicated to journalism and the press. First published in 1965, it had a circulation of about 2,500 before becoming online-only in 2013. Published wit ...
'' and the British Press Awards in a deal worth £1million. Several major newspapers boycotted the event citing an apparent conflict of interest as one of the reasons. According to the '' Sunday Times Rich List'' in 2020, Freud is worth an estimated £170 million, a decrease of £10m from the previous year.


Personal life

Freud's first wife was Caroline Hutton with whom he had two sons: George Rupert Freud and Jonah Henry Freud. Caroline then married the 9th Earl Spencer, brother of Diana, Princess of Wales, from whom she was divorced in 2007. His second wife was Elisabeth Murdoch, second daughter of media magnate
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian - American retired business magnate, investor, and media mogul. Through his company News Corp, he is the owner of hundreds of List of assets owned by News Corp, local, national, a ...
, head of
News Corporation The original incarnation of News Corporation (abbreviated News Corp. and also variously known as News Corporation Limited) was an American Multinational corporation, multinational mass media corporation founded and controlled by media mogul Ru ...
. When the couple met in 1997, she was pregnant with a second child by her first husband and business partner, Elkin Pianim (the son of Ghanaian financial and political mogul Kwame Pianim). The couple married 18 August 2001 at Blenheim Palace; they have two children, a daughter born in 2000 and a son born in 2007. They divorced in 2014. During the divorce, it emerged that Freud had fathered a child with a mutual friend two years previously, born in 2012. In November 2012, Freud was banned from driving for six months and fined £830 after police caught him driving at in a borrowed Ferrari on the
M5 motorway The M5 is a motorway in England linking the Midlands with the South West England, South West. It runs from junction 8 of the M6 motorway, M6 at West Bromwich near Birmingham to Exeter in Devon. Heading south-west, the M5 runs east of West Brom ...
. His son was asleep in the front of the car at the time of the offence. Exeter Magistrates' Court was told that he had already incurred nine penalty points on his driving licence in the previous three years–two fixed penalties for speeding and one for using a mobile phone while driving. He is a friend of several members of the Conservative party, including George Osborne and
David Cameron David William Donald Cameron, Baron Cameron of Chipping Norton (born 9 October 1966) is a British politician who served as Prime Minister of the United Kingdom from 2010 to 2016. Until 2015, he led the first coalition government in the UK s ...
. Freud has also invited Cameron to many events and is part of the so-called '
Notting Hill Set The term Notting Hill set refers to an informal group of young figures who were in prominent leadership positions in the Conservative Party (UK), Conservative Party, or close advisory positions around the former Leader of the Conservative Party (UK ...
' of influential Conservative-linked figures. During their marriage, Murdoch and Freud owned Burford Priory in Oxfordshire, and hence were also considered members of the Chipping Norton set.


See also

* Freud family


References


External links

* *
Matthew Freud
collected news and commentary at '' The London Evening Standard''.
Follow-Up: Roger Ailes on Matthew Freud
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', 13 January 2010.
Matthew Freud Is The Most Powerful PR Operator In The UK
Danny Rogers, '' PRWeek'', 18 May 2011. {{DEFAULTSORT:Freud, Matthew 1963 births Matthew English people of German-Jewish descent English people of Austrian-Jewish descent Businesspeople from London Living people Murdoch family People educated at Westminster School, London English public relations people Governors of the British Film Institute