''Mastermind'' is the third mini-album by
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
n
boy band
A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Ma ...
Beast
Beast most often refers to:
* Non-human animal
* Monster
Beast or Beasts may also refer to:
Bible
* Beast (Revelation), two beasts described in the Book of Revelation
Computing and gaming
* Beast (card game), English name of historical Fren ...
,
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Cube Entertainment
Cube Entertainment Inc. () is a South Korean entertainment company. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. Cube are known for h ...
on September 30, 2010. The
lead single
A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date.
Release ...
"Soom" is composed by
Shinsadong Tiger
Lee Ho-yang (born June 3, 1983), known professionally as Shinsadong Tiger, is a South Korean music producer and songwriter. Even after debuting in 2001 at the age of 18, he has worked many odd jobs to fund his music career. He has become a promi ...
and Choi Gyusung with lyrics written by both the composers, Rado and member Yong Junhyung. The song "Break Down" is created by Lim Sanghyuk and Lee Joohyung.
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The song "Mastermind", just like the title of the album, served as the intro track with the word meaning, “someone who can control other object with ease.” It has the hidden meaning of Beast wanting to remove the rookie image and state of the public that they want to show their own style of music.][��반��스트 (Beast) - 3rd Mini Album : Mastermind"/>
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History
On September 16, 2010, Cube Entertainment
Cube Entertainment Inc. () is a South Korean entertainment company. The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house. Cube are known for h ...
announced that Beast
Beast most often refers to:
* Non-human animal
* Monster
Beast or Beasts may also refer to:
Bible
* Beast (Revelation), two beasts described in the Book of Revelation
Computing and gaming
* Beast (card game), English name of historical Fren ...
would be revealing a ballad
A ballad is a form of verse, often a narrative set to music. Ballads derive from the medieval French ''chanson balladée'' or '' ballade'', which were originally "dance songs". Ballads were particularly characteristic of the popular poetry and ...
- R&B single from their third album prior to Beast's comeback. On September 17 at 10 AM KST, "Jumeogeul Kkwak Jwigo" was revealed on an online music site. "Jumeogeul Kkwak Jwigo" rose up to first place on various music sites.
On September 24 at 10 AM KST, a teaser video for the lead single
A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date.
Release ...
"Soom" was released on Beast's official homepage and other various online portal sites. The visit from the fans waiting for the release of the video of Beast's comeback caused an amount of traffic that caused the server to go down for a moment. In the teaser, member Yong Jun Hyung was seen lying on the ground where Son Naeun, dressed in red, put on an oxygen mask
An oxygen mask provides a method to transfer breathing oxygen gas from a storage tank to the lungs. Oxygen masks may cover only the nose and mouth (oral nasal mask) or the entire face (full-face mask). They may be made of plastic, silicone, or ...
for him and gains conscience. Other scenes in the teaser video showed Lee Gi Kwang and Jang Hyun Seung dancing and showing off their muscular builds in the rain.
On September 25 and 26, teaser audio clips for "Soom" were revealed on KBS's COOL FM ''Narsha's Raise the Volume''. A military
A military, also known collectively as armed forces, is a heavily armed, highly organized force primarily intended for warfare. It is typically authorized and maintained by a sovereign state, with its members identifiable by their distin ...
-look concept photo for ''Mastermind'' was revealed on September 27, showing off Beast's manly side along with a chic modern feel.
Beast released the full music video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...
to "Soom" on September 28 and made a comeback on KBS's '' Music Bank'' on September 30, performing "Breath" and a shorter version of "Mastermind".
Choreography
The dance for "Soom" was choreographed by Haw from South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
n hip hop dance crew
The history of hip-hop dances encompasses the people and events since the late 1960s that have contributed to the development of early hip-hop dance styles, such as uprock, breaking, locking, roboting, boogaloo, and popping. African America ...
Prepix
ref name="url비스트, 신곡 '숨' 스포일러 영상 떴다"> and co-choreographed by Mike Song.
Track listing
Charts
Albums chart
Singles chart
Release history
References
External links
Beast Official website
{{DEFAULTSORT:Mastermind (EP))
Cube Entertainment EPs
Dance-pop EPs
Highlight (band) EPs
2010 EPs
Korean-language EPs