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Massimo Dutti, S.A. () is a Spanish premium clothing retailer specializing in cashmere and
wool Wool is the textile fiber obtained from sheep and other mammals, especially goats, rabbits, and camelids. The term may also refer to inorganic materials, such as mineral wool and glass wool, that have some properties similar to animal w ...
products, established in 1985 and owned by Spanish multinational company
Inditex Industria de Diseño Textil, S.A. (Inditex; , ; ) is a Spanish multinational clothing company headquartered in Arteixo, Galicia, Spain. The largest fast fashion group in the world, it operates over 7,200 stores in 93 markets worldwide. The compa ...
, the parent company of Zara, Pull&Bear, and other brands. The offices of Massimo Dutti are located in Tordera (
Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
), unlike Inditex which is located in
Arteixo Arteixo (; ()) is a municipality in the province of A Coruña, part of the autonomous community of Galicia in northwestern Spain. Its area is 93.76 km2 and its population is 31,005 (2013). Its population density is 317.43 people/km2. It is ...
(
A Coruña A Coruña (; ; also informally called just Coruña; historical English: Corunna or The Groyne) is a city and municipality in Galicia, Spain. It is Galicia's second largest city, behind Vigo. The city is the provincial capital of the province ...
).


Overview

Despite the
Italian name A name in the Italian language consists of a given name () and a surname (); in most contexts, the given name is written before the surname, although in official documents, the surname may be written before the given name or names. Italian names, ...
, "Massimo Dutti" is not a
fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...
. The company employs over 10,000 people internationally. When founded in 1985, its product range was limited to
menswear Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
. Its women's range was added in 1995. In 2003, the company launched a children's line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the
masstige Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words ''mass'' and ''prestige'' and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in ...
market.


History

In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully in 1995. The company has diversified its supply and offers clothes for women and children, as well as
perfume Perfume (, ) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agre ...
s.


Markets and operations

It has 800 stores in 76 countries. * Algeria * Albania * Andorra * Armenia * Austria * Azerbaijan * Belarus * Belgium * Bosnia and Herzegovina * Bulgaria * Colombia * Costa Rica * Croatia * Cyprus * Czech Republic * Dominican Republic * Ecuador * Estonia * Finland * France * Georgia * Egypt * Germany * Greece * Guatemala * Honduras * Hungary * India * Indonesia * Republic of Ireland * Israel * Italy * Republic of Kazakhstan * Kosovo * Kuwait * Latvia * Lebanon * Lithuania * Luxembourg * Republic of North Macedonia * Malaysia * Malta * Mexico * Netherlands * Panama * Philippines * Poland * Portugal * Peru * Romania * Russian Federation (closed) * Saudi Arabia * Serbia * Singapore * Slovakia * Slovenia * Spain * Sweden * Switzerland * Tunisia * Taiwan * Turkey * Ukraine * United Kingdom * United States of America * United Arab Emirates


Puig fragrances

Massimo Dutti
fragrance An aroma compound, also known as an odorant, aroma, fragrance, flavoring or flavor, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficien ...
s are marketed by
Puig Puig () is a word and surname of Catalan origin, meaning "hill" or "peak". The word derives from Latin ''podium'' meaning "balcony". Geographical features * Puig-l'agulla, a mountain of Catalonia * Puig de l'Àliga (Sant Pere de Torelló), a mo ...
Company. The launch of six new fragrances happened at the end of October 2018— three fragrances for men and three for women.Inditex on the move to take fragrance market by storm
Santamaria, B., 2018.
While the existing Massimo Dutti fragrance line was distributed in a network of multi-
brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...
retailers such as Douglas,
El Corte Ingles EL, El or el may refer to: Arts and entertainment Fictional entities * El, a character from the manga series ''Shugo Chara!'' by Peach-Pit * Eleven (''Stranger Things'') (El), a fictional character in the TV series ''Stranger Things'' * El, fami ...
and
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
, the new collection is sold exclusively by Massimo Dutti in 400 Massimo Dutti stores and online in a total of 32 markets.


Philanthropy

In line with its social commitment, Massimo Dutti has, since 2001, worked with
mental health Mental health is often mistakenly equated with the absence of mental illness. However, mental health refers to a person's overall emotional, psychological, and social well-being. It influences how individuals think, feel, and behave, and how t ...
and disability charities specialising in social rehabilitation and professional work placement programmes for individuals with severe mental disorders or physical disabilities. Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities:
Allariz Allariz is a town and municipality () in the province of Ourense, in the autonomous community of Galicia, Spain. It occupies the center of the western half of the province, connecting with the towns (''concellos'') of Taboadela, Paderne, Sand ...
(
Ourense Ourense (; ) is a city and the capital of the province of province of Ourense, Ourense, located in the Autonomous communities of Spain, autonomous community of Galicia (Spain), Galicia, northwestern Spain. It is on the Camino Sanabrés path o ...
),
Llagostera Llagostera () is a municipality in the ''comarca'' of the Gironès in Catalonia, Spain. During the 20th century, it was known for the production of cork and derived articles. It is located 20 km south of Girona and 15 km west from the ...
(Barcelona) and
Igualada Igualada () is a municipality and capital of Anoia county in Penedès, Catalonia, Spain. It is located on the left bank of the Anoia River and at the western end of the Igualada-Martorell-Barcelona Railway. Igualada is the capital and central ...
(Barcelona).


References


Further reading

* *


External links

* * {{Authority control Clothing brands of Spain Clothing companies of Spain Manufacturing companies based in Barcelona Clothing companies established in 1985 1985 establishments in Spain Inditex brands 1991 mergers and acquisitions