Mass Media, Inc.
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Mass Media, Inc. is an American
video game developer A video game developer is a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large business with em ...
based in
Moorpark, California Moorpark is a city in Ventura County in Southern California. Moorpark was founded in 1900. The town grew from just over 4,000 citizens in 1980 to over 25,000 by 1990. In 2006, Moorpark was one of the fastest-growing cities in Ventura County. Th ...
.


History

Mass Media began in the 1980s at
Cinemaware Cinemaware was a video game developer and publisher. It had released several titles in the 1980s based on various film themes. The company was resurrected in 2000, before being acquired by eGames in 2005. Cinemaware Corp. (1986–1991) The co ...
. In 1991, they formed a production unit called Philips P.O.V. Entertainment Group. Mass Media left
Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...
in 1995 and the company became an exclusive developer for
Time Warner Interactive Time Warner Interactive (TWI) was a video game developing and publishing division within WarnerMedia, Time Warner. It was formed in 1993 after Time Warner acquired a controlling interest in Atari Games, which was already partly held by Time Warne ...
. After Time Warner halted their interactive division, Mass Media became an independent developer. It was acquired by
THQ THQ Inc. was an American video game company based in Agoura Hills, California. It was founded in April 1990 by Jack Friedman, originally in Calabasas, and became a public company the following year through a reverse merger takeover. Initial ...
in February 2007 who closed the studio in November 2008. The company started back up immediately, focusing on developing for the Sony platforms, including the
PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...
. On the PlayStation 3, they developed content and spaces for its social gaming network
PlayStation Home PlayStation Home was a virtual 3D social networking, social gaming platform developed by Sony Computer Entertainment's London Studio for the PlayStation 3 (PS3) on the PlayStation Network (PSN). It was accessible from the PS3's XrossMediaBar (XM ...
including the games ''The Midway'', ''The Midway 2'', and ''The Midway 3'' which were three game spaces with ten mini-games in each with ten rewards per mini-game. The Green Ticket, used to play the games in the three ''Midways'', was consistently the best selling item in PS Home. Mass Media has also continued to develop game engine technology for PlayStation 3 and other platforms. Notably this includes one of the first non-Sony PlayStation 3 implementations of fully SPU based GPU rendering command generation, significantly reducing rendering overhead on the main CPU (used in ''Saints Row 2'' and subsequent PS3 titles). In 2018, Mass Media was acquired by 2K. https://www.linkedin.com/company/mass-media


Games

Mass Media has developed over forty titles and currently has additional titles in various stages of development. All of their titles were developed with their development tool set called BOLT.


References


External links


Official website
{{Authority control Video game companies of the United States Video game development companies Mass media companies established in the 1980s Companies based in Ventura County, California Moorpark, California