Maspion Holdings Corporation, also known as the Maspion Group or simply known as Maspion (stylized as MASPION), is a group of autonomous

Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesia ...

conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes ** Co ...

and multinational companies, based in

Surabaya Surabaya ( jv, ꦱꦸꦫꦧꦪ or jv, ꦯꦹꦫꦨꦪ; ; ) is the capital city of the Provinces of Indonesia, Indonesian province of East Java and the List of Indonesian cities by population, second-largest city in Indonesia, after Jakarta. L ...

, East Java. It was founded by Alim Husin in 1962. The company employs around 30,000 people (2016) and has 44 subsidiaries. It has production facilities spread across four industrial areas in Sidoarjo and Gresik, East Java, and one factory in

Jakarta Jakarta (; , bew, Jakarte), officially the Special Capital Region of Jakarta ( id, Daerah Khusus Ibukota Jakarta) is the capital and largest city of Indonesia. Lying on the northwest coast of Java, the world's most populous island, Jakarta ...

and West Java.

History

Maspion was founded in 1962 from a small home industry that produced kitchen equipment, managed by

Alim Husin Alim (''ʿAlīm'' , also anglicized as ''Aleem'') is one of the Names of God in Islam, meaning "''All-knowing one''". It is also used as a personal name, as a short form of Abdul Alim, "''Servant of the All-Knowing''": Given name * Alimuddin Ahma ...

and his partner Gunardi Go. The home business at that time was named UD Logam Djawa. Starting from this small business, the founder started a business that gradually developed into a big industry. This business is developing not only a product that is limited to making kitchen equipment made of aluminum but has expanded to the manufacture of kitchen utensils from plastic. In 1970, Alim Husin's family business progressed so much that he designed a new name and logo under the name Jin Feng (top of gold), and changed the name of the company to MASPION, the Indonesian language short from ''Mengajak Anda Selalu Percaya Industri Olahan Nasional'' ("Inviting You to Always Trust the National Industry"). This is in line with the establishment of a company labeled Maspion since 1971. Three years later, the company began producing PVC pipes and accessories. With this type of business the company's production is increasingly diverse. Since 1975, Maspion has also begun to develop the home electrical appliances business as well as stainless steel kitchen utensils. Maspion Group in expanding its business cooperates with top-class companies, including Samsung,

Marubeni (, OSE: 8002, NSE: 8002) is a ''sōgō shōsha'' (general trading company) headquartered in Nihonbashi, Chuo, Tokyo, Japan. It is one of the largest ''sogo shosha'' and has leading market shares in cereal and paper pulp trading as well as a st ...

, Komatsu, Sumitomo Metals, Kawasaki Steel, Satachi, Seven Seas Chemicals, and Siam Cement. Besides selling domestically, Maspion products are also exported to the United States,

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

, Europe and the Middle East. Maspion's export value in 1995 reached US$ 100 million dollars. The company also has a representative office in Toronto, Canada.

Products and Services

Current * Maxim * Maspion Electronics * Tivoli * Maspion Plastic * Plasticwares * Vanda Melamine * Panda * Maslon * Aubecq * Logam Jawa * Ishizuka * PVC * Meglio * Bank Maspion Former * Uchida (discontinued on October 1, 2018, following by Panasonic that phased out the National in 2008) * Doff (discontinued)

Sponsorships

In 2022, Maspion Holdings became the official sponsor of the AFF Mitsubishi Electric Cup 2022 chosen by

Mitsubishi Electric , established on 15 January 1921, is a Japanese multinational electronics and electrical equipment manufacturing company headquartered in Tokyo, Japan. It is one of the core companies of Mitsubishi. The products from MELCO include elevators an ...

, along with Gree,

Wuling Wuling may refer to: People * Xu Wuling (许武岭, born 14 September 1971), professional rower * Yu Wuling (于武陵, born 810), poet * Zhang Wuling (张武龄, 1889-1938), educator * King Wuling of Zhao (趙武靈王, 340-295 BCE), ruler of th ...

, Mercedes-Benz, Tiger Brokers and Yanmar.

References

External links

{{Portal, Electronics, Companies, Indonesia
Maspion Group official website

Maspion Electronics official website
Conglomerate companies of Indonesia Indonesian companies established in 1962 Conglomerate companies established in 1962 Indonesian brands Companies based in Surabaya