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Maskit ( he, משכית) is an Israeli fashion house founded in 1954 by
The
In the early years of the state, when the government sought work opportunities for new immigrants to Israel, Ruth Dayan realized that many of them were skilled in decorative arts such as embroidery, rugs, and arts and crafts. The concept of Maskit, which Dayan founded in 1954, was to take modern European patterns and combine them with ethnic embroidery.
In 1955, Dayan met fashion designer Finy Leitersdorf, who designed clothes and accessories for Maskit over a period of 15 years. The two collaborated on a joint exhibit of Maskit designs at the Dizengoff Museum (today the
Maskit ( he, משכית) is an Israeli fashion house founded in 1954 by Ruth Dayan
Ruth Dayan ( he, רות דיין; 6 March 1917 – 5 February 2021) was an Israeli social activist who was the founder of the Maskit fashion house. She was also the first wife of Israeli Foreign Minister and General, Moshe Dayan (1915–1981). Ac ...
, the first wife of Moshe Dayan
Moshe Dayan ( he, משה דיין; 20 May 1915 – 16 October 1981) was an Israeli military leader and politician. As commander of the Jerusalem front in the 1948 Arab–Israeli War, Chief of Staff of the Israel Defense Forces (1953–1958) du ...
. It was the first fashion house in Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
. Maskit produces textiles, clothing, objets d’art, and jewelry.
Etymology
The Hebrew
Hebrew (; ; ) is a Northwest Semitic language of the Afroasiatic language family. Historically, it is one of the spoken languages of the Israelites and their longest-surviving descendants, the Jews and Samaritans. It was largely preserved ...
word "maskit," meaning an ornament, or something small and beautiful, appears in the Bible
The Bible (from Koine Greek , , 'the books') is a collection of religious texts or scriptures that are held to be sacred in Christianity, Judaism, Samaritanism, and many other religions. The Bible is an anthologya compilation of texts o ...
14 times.
History
In the early years of the state, when the government sought work opportunities for new immigrants to Israel, Ruth Dayan realized that many of them were skilled in decorative arts such as embroidery, rugs, and arts and crafts. The concept of Maskit, which Dayan founded in 1954, was to take modern European patterns and combine them with ethnic embroidery.
In 1955, Dayan met fashion designer Finy Leitersdorf, who designed clothes and accessories for Maskit over a period of 15 years. The two collaborated on a joint exhibit of Maskit designs at the Dizengoff Museum (today the Tel Aviv Museum
Tel Aviv Museum of Art ( he, מוזיאון תל אביב לאמנות ''Muzeon Tel Aviv Leomanut'') is an art museum in Tel Aviv, Israel. The museum is dedicated to the preservation and display of modern and contemporary art from Israel and aro ...
).Breathing new life into legendary Israeli fashion brand MaskitHaaretz
''Haaretz'' ( , originally ''Ḥadshot Haaretz'' – , ) is an Israeli newspaper. It was founded in 1918, making it the longest running newspaper currently in print in Israel, and is now published in both Hebrew and English in the Berliner ...
In an interview in 1966, Leitersdorf spoke about the "Israeliness" of Maskit clothing. It was not just the Yemen
Yemen (; ar, ٱلْيَمَن, al-Yaman), officially the Republic of Yemen,, ) is a country in Western Asia. It is situated on the southern end of the Arabian Peninsula, and borders Saudi Arabia to the north and Oman to the northeast an ...
ite embroidery, she said, but the "range of colors - the desert brown, the impure black inspired by Bedouin tents, and the eternally changing blue of the Mediterranean." She also cited the loose design, appropriate for the country's hot climate.
Clients such as Audrey Hepburn
Audrey Hepburn (born Audrey Kathleen Ruston; 4 May 1929 – 20 January 1993) was a British actress and humanitarian. Recognised as both a film and fashion icon, she was ranked by the American Film Institute as the third-greatest female screen ...
attest to the worldwide success of Maskit in the 1960's. From the 1960s to the 1980s, Maskit employed 2,000 people, with ten stores in Israel and one in New York. Maskit garments were sold by Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue.
The company closed in 1994 but it was reopened in 2013 by Nir and Sharon Tal, who had worked for Deloitte and Alexander McQueen. One of the investors was Israeli businessman Stef Wertheimer
Stef Wertheimer ( he, זאב סטף ורטהיימר, born 16 July 1926) is an Israeli billionaire industrialist, investor, philanthropist and former politician. He was a Member of the Knesset, and is known for founding industrial parks in Israe ...
, founder of the industrial tool manufacturer Iscar
ISCAR Ltd. is an State of Israel, Israeli multinational metal cutting tools company affiliated with one of the world's largest metalworking conglomerates, the International Metalworking Companies, IMC Group (International Metalworking Companies) ...
.
Present
Maskit has two stores in Israel.See also
*Israeli fashion
Israeli fashion refers to fashion design and modeling in Israel.
Israel has become an international center of fashion and design.
*Economy of Israel
The economy of Israel is a developed free-market economy. The prosperity of Israel's advanced economy allows the country to have a sophisticated welfare state, a powerful modern military said to possess a nuclear-weapons capability, modern i ...
*Culture of Israel
The roots of the culture of Israel developed long before modern Israel's independence in 1948, and traces back to ancient Israel ( 1000 BCE). It reflects Jewish culture, Jewish history in the diaspora, the ideology of the Zionist movement that d ...
*American–German Colony
The American–German Colony ( he, המושבה האמריקאית–גרמנית, ''HaMoshava HaAmerika'it–Germanit'') is a residential neighborhood in the southern part of Tel Aviv-Yafo, Israel. It is located between Eilat Street and HaRabbi ...
, where Ruth Dayan opened a Maskit branch and the "Keren" restaurant, a pioneer of Israeli fine dining
References
{{reflist Fashion design Israeli design Israeli fashion Clothing companies established in 1954 1954 establishments in Israel Clothing companies of Israel