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Masking (or the masking effect) is a visual style used in
comics a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Panel (comics), panels of images. Textual devices such as speech balloons, Glo ...
, first described by American
cartoonist A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comics illustrators/artists in that they produce both the litera ...
Scott McCloud Scott McCloud (born Scott McLeod; June 10, 1960) is an American cartoonist and comics theorist. His non-fiction books about comics, ''Understanding Comics'' (1993), '' Reinventing Comics'' (2000), and '' Making Comics'' (2006), are made in comic ...
in his book '' Understanding Comics: The Invisible Art''. McCloud argues that characters with simple but recognizable designs, which he terms "iconic" characters, allow readers to project themselves into the story by using the characters as a "
mask A mask is an object normally worn on the face, typically for protection, disguise, performance, or entertainment, and often employed for rituals and rites. Masks have been used since antiquity for both ceremonial and practical purposes, ...
". He further argues that the juxtaposition of iconic characters with detailed backgrounds, characters, or objects can create meaning and strengthen or weaken readers'
emotional Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is ...
and
psychological Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
connection to certain elements of the graphic narrative. Masking can be found in various
media Media may refer to: Communication * Means of communication, tools and channels used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Interactive media, media that is inter ...
outside of comics, such as
animation Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animati ...
,
picture books A picture book combines visual and verbal narratives in a book format, most often aimed at young children. With the narrative told primarily through text, they are distinct from comics, which do so primarily through sequential images. The ima ...
and
video games A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
(especially
visual novel A visual novel (VN) is a form of digital interactive fiction. Visual novels are often associated with the medium of video games, but are not always labeled as such themselves. They combine a textual narrative with static or animated illustratio ...
s). Masking is commonly used in
manga are comics or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, and the form has a long history in earlier Japanese art. The term is used in Japan to refer to both comics ...
and
anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...
; McCloud states that masking "was, for a time, virtually a national style" in
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
.


Types

McCloud identifies three types of masking: # Iconic characters placed in realistically detailed backgrounds # Iconic characters juxtaposed alongside realistically detailed characters # Simply-drawn objects which are suddenly shown in realistic detail McCloud proposes that readers can use iconic characters as a "mask" to enter the detailed worlds of graphic narratives. He argues that readers often look towards facial features – in particular the eyes and mouth – for indications of emotion, and the absence of such details in the simply-drawn faces of iconic characters create room for readers to project their own emotions onto. The placement of an iconic character in a realistically detailed background amplifies this reader-to-text connection, as it emphasizes the otherness of the setting and the status of the character as an "empty canvas". Characters may be drawn simplistically or in great detail to encourage
identification Identification or identify may refer to: *Identity document, any document used to verify a person's identity Arts, entertainment and media * ''Identify'' (album) by Got7, 2014 * "Identify" (song), by Natalie Imbruglia, 1999 * ''Identification ...
or
objectification In social philosophy, objectification is the act of treating a person as an object or a thing. Sexual objectification, the act of treating a person as a mere object of sexual desire, is a subset of objectification, as is self-objectification, th ...
by the reader. In ''shōnen'' (boy's) manga and anime, an
antagonist An antagonist is a character in a story who is presented as the main enemy or rival of the protagonist and is often depicted as a villain.protagonist A protagonist () is the main character of a story. The protagonist makes key decisions that affect the plot, primarily influencing the story and propelling it forward, and is often the character who faces the most significant obstacles. If a ...
. Meanwhile, in ''shōjo'' (girl's) manga and anime, characters may be "minimally differentiated" from each other to encourage reader identification with the entire cast of characters. Another common practice in manga and anime is that a simply-drawn object, often a
prop A prop, formally known as a (theatrical) property, is an object actors use on stage or screen during a performance or screen production. In practical terms, a prop is considered to be anything movable or portable on a stage or a set, distinct ...
used by a character, may suddenly be shown in realistic detail to emphasize its status as an object. When a prop is drawn in a simplistic manner similar to the character using it, it can be viewed as an extension of the character. The reader, however, becomes aware of the prop as an object when it is shown in realistic detail, as the reader considers the prop's hypothetical real-world elements, such as its "weight, texture and physical complexity".


Examples


In Western comics

Masking, in particular the placement of iconic characters in realistically detailed backgrounds, is featured prominently in
Hergé Georges Prosper Remi (; 22 May 1907 – 3 March 1983), known by the pen name Hergé ( ; ), from the French pronunciation of his reversed initials ''RG'', was a Belgian comic strip artist. He is best known for creating ''The Adventures of T ...
's ''
The Adventures of Tintin ''The Adventures of Tintin'' ( ) is a series of 24 comic albums created by Belgians, Belgian cartoonist Georges Remi, who wrote under the pen name Hergé. The series was one of the most popular European comics of the 20th century. By 2007, a c ...
'' comics. The " clear-line" style of Hergé, which blends
abstractions Abstraction is a process where general rules and concepts are derived from the use and classifying of specific examples, literal ( real or concrete) signifiers, first principles, or other methods. "An abstraction" is the outcome of this process ...
with realism, encourages readers to mask themselves as the oblique
Tintin Tintin usually refers to: * ''The Adventures of Tintin'', the comics series by Belgian cartoonist Hergé ** Tintin (character), the protagonist and titular character of the series Tintin or Tin Tin may also refer to: Material related to ''The A ...
while traversing through the detailed environments featured in each panel. Nancy Rose Hunt, an American historian specializing in
African studies African studies is the study of Africa, especially the continent's cultures and societies (as opposed to its geology, geography, zoology, etc.). The field includes the study of Africa's History of Africa, history (pre-colonial, Colonisation of Af ...
, questions this interpretation of the clear-line style, arguing that non-white audiences may have trouble identifying with the all-white main cast, especially when non-white characters are portrayed as racist caricatures alongside the protagonists. Hunt gives the example of a Congolese reader who may find it difficult to mask themselves as Tintin, a character explicitly stated to be from Belgium, the Congo's historical colonizer. Said reader may also be unable to mask themselves as one of the many Congolese characters featured in the comics, as the Congolese characters' iconic designs are, in Hunt's view, akin to racist portrayals of
black people Black is a racial classification of people, usually a political and skin color-based category for specific populations with a mid- to dark brown complexion. Not all people considered "black" have dark skin and often additional phenotypical ...
in
minstrel show The minstrel show, also called minstrelsy, was an American form of theater developed in the early 19th century. The shows were performed by mostly white actors wearing blackface makeup for the purpose of portraying racial stereotypes of Afr ...
s.


In manga

Masking can be seen in the superhero manga series ''
One-Punch Man is a Japanese superhero manga series created by One. It tells the story of Saitama, an independent superhero who, having trained to the point that he can defeat any opponent with a single punch, grows bored from a lack of challenge. He ...
'' by
ONE 1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sp ...
and Yusuke Murata. The titular protagonist Saitama is usually drawn in a simplistic manner with an iconic face, while the series' other characters often have intricate costume or facial designs. Consequently, Saitama is often juxtaposed alongside characters with realistically detailed appearances, which creates a masking effect where readers identify with the iconic Saitama and objectify the other characters. Examples of masking can be found in the first chapter of ''One-Punch Man'', when Saitama introduces himself to the monstrous villain Vaccine Man and the reader. Saitama is intentionally drawn with minimal detail; shading is present but not as pronounced around the creases of his costume as it is around the outlines of Vaccine Man's muscular body. Vaccine Man's facial features are also much more detailed than Saitama's, as Saitama's face consists of simple lines and shapes, while Vaccine Man's facial design features bulging veins, constricted pupils, and a pronounced nose, lips and ears. The background behind Saitama is also drawn in great detail, with each dent and protrusion in the debris being carefully shaded. Two types of masking are therefore at play: Saitama is an iconic character placed next to a realistically detailed character and in a realistically detailed background to emphasize the otherness of the graphical elements around him, as well as Saitama's status as a maskable character which readers can project themselves onto.


Reception and analysis

McCloud's concept of masking has been widely cited in formal
comics studies Comics studies (also comic art studies, sequential art studies or graphic narrative studies) is an academic field that focuses on comics and sequential art. Although comics and graphic novels have been generally dismissed as less relevant popular ...
and analyses of media other than comics. For example, Australian political cartoonist Sam Wallman similarly regards the simple, minimal features of characters in
children's books A child () is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The term may also refer to an unborn human being. In English-speaking countries, the legal definition of ''chi ...
as making them "vessels" that the reader can more easily project themselves onto. In contrast, critics of McCloud have questioned the universality of masking as a concept, arguing that "simplicity" is subjective and the parameters surrounding what is simple and what is complex vary between cultures. Critics further contend that readers may create an emotional connection with the story from narrative elements other than characters' visual presentations, such as the characters' personalities and the story's plot. Composition specialists Christiane Buuck and Cathy Ryan expand upon McCloud's ideas but contradict some of his assumptions by arguing that the projection caused by masking can occur even when delineated characters are placed in simply-drawn backgrounds (as opposed to simply-drawn characters in delineated backgrounds). Buuck and Ryan use the example of
Shaun Tan Shaun Tan (born 15 January 1974) is an Australian artist, writer and film maker. He won an Academy Award for '' The Lost Thing'', a 2011 animated short film adaptation of the 2000 picture book he wrote and illustrated. He also wrote and illustrat ...
's '' The Arrival'', in which human characters are drawn in photorealistic detail, while non-human characters and background environments are given simplistic but fantastical designs. Buuck and Ryan propose that, while the intricately designed human characters in the story cannot serve as "vessels" for readers to mask themselves as, they can serve as "guides" for the reader as they navigate an "unfamiliar" setting. In other words, Buuck and Ryan argue that when delineated characters are juxtaposed with simple or unrealistic backgrounds, readers may imagine themselves as being inside the story alongside the characters rather than masking themselves as them.


See also

*
Glossary of comics terminology developed specialized terminology. Several attempts have been made to formalize and define the terminology of comics by authors such as Will Eisner, Scott McCloud, R. C. Harvey and Dylan Horrocks. Much of the terminology in English is under di ...
*
Manga iconography Japanese manga has developed a visual language or iconography for expressing emotion and other internal character states. This drawing style has also migrated into anime, as many manga are adapted into television shows and films and some of th ...
*
Uncanny valley The effect is a hypothesized psychological and aesthetic relation between an object's degree of resemblance to a human being and the emotional response to the object. The uncanny valley hypothesis predicts that an entity appearing almost huma ...


Notes


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Citations


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Journal articles and dissertations

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News and magazine articles

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* {{Animation Drawing Comics terminology Illustration