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New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
–based
comic book A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
publisher Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...
, a property of
the Walt Disney Company The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
since December 31, 2009, and a subsidiary of
Disney Publishing Worldwide Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Experiences, a subsidiary of The Walt Disney Company. Its imprints include Disney Edition ...
since March 2023. Marvel was founded in 1939 by Martin Goodman as
Timely Comics Timely Comics was the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman (publisher), Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely P ...
, and by 1951 had generally become known as
Atlas Comics Atlas Comics may refer to: * Atlas Comics (1950s), one of the two comic publishing companies that would be the forerunner of Marvel Comics * Atlas/Seaboard Comics Atlas/Seaboard Comics is a line of comic books published by the American company S ...
. The Marvel era began in August 1961 with the launch of ''
The Fantastic Four The Fantastic Four, often abbreviated as FF, is a superhero team appearing in American comic books published by Marvel Comics. The team debuted in '' The Fantastic Four'' #1 (cover-dated November 1961), helping usher in a new level of realism in ...
'' and other superhero titles created by
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
,
Jack Kirby Jack Kirby (; born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comics artist, comic book artist, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He grew ...
,
Steve Ditko Stephen John Ditko. Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular ac ...
, and numerous others. The Marvel brand, which had been used over the years and decades, was solidified as the company's primary brand. Marvel counts among its characters such well-known
superhero A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...
es as
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
,
Wolverine The wolverine ( , ; ''Gulo gulo''), also called the carcajou or quickhatch (from East Cree, ''kwiihkwahaacheew''), is the largest land-dwelling species, member of the family Mustelidae. It is a muscular carnivore and a solitary animal. The w ...
,
Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
,
Captain America Captain America is a superhero created by Joe Simon and Jack Kirby who appears in American comic books published by Marvel Comics. The character first appeared in '' Captain America Comics'' #1, published on December 20, 1940, by Timely C ...
,
Hulk The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of ''The Incredible Hulk (comic book), The Incredible Hulk ...
,
Thor Thor (from ) is a prominent list of thunder gods, god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred g ...
,
Doctor Strange Dr. Stephen Vincent Strange is a fictional character appearing in American comic books published by Marvel Comics. Created by Steve Ditko, the character first appeared in ''Strange Tales'' #110 (cover-dated July 1963). Doctor Strange serves as ...
, Daredevil,
Black Panther A black panther is the Melanism, melanistic colour variant of the leopard (''Panthera pardus'') and the jaguar (''Panthera onca''). Black panthers of both species have excess black pigments, but their typical Rosette (zoology), rosettes are al ...
, and Captain Marvel, as well as popular
superhero teams A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...
such as the
Avengers Avenger(s) or The Avenger(s) may refer to: Arts, entertainment, and media Marvel Comics universe * Avengers (comics), a team of superheroes **Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes of "The Infinity Sag ...
,
X-Men The X-Men are a superhero team in American comic books published by Marvel Comics. Created by writer/editor Stan Lee and artist/co-plotter Jack Kirby, the team first appeared in Uncanny X-Men, ''The X-Men'' #1 (September 1963). Although initial ...
,
Fantastic Four The Fantastic Four, often abbreviated as FF, is a superhero team appearing in American comic books published by Marvel Comics. The team debuted in '' The Fantastic Four'' #1 ( cover-dated November 1961), helping usher in a new level of realism i ...
, and
Guardians of the Galaxy The Guardians of the Galaxy are a fictional superhero team appearing in American comic books published by Marvel Comics. Comic book teams 1969 team The 1969 version of the Guardians of the Galaxy (1969 team), Guardians of the Galaxy were the origi ...
. Its stable of well-known
supervillain A supervillain, supervillainess or supercriminal is a major antagonist and variant of the villainous stock character who possesses Superpower (ability), superpowers. The character type is sometimes found in comic books and is often the primary ...
s includes
Doctor Doom Doctor Doom is a fictional character appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby, the character first appeared in '' The Fantastic Four'' #5 in April 1962, and has since endured as the arch ...
,
Magneto A magneto is an electrical generator that uses permanent magnets to produce periodic pulses of alternating current. Unlike a dynamo, a magneto does not contain a commutator to produce direct current. It is categorized as a form of alternator, ...
,
Green Goblin The Green Goblin is the alias of several supervillains appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Steve Ditko, the first and best-known incarnation of the Green Goblin is Norman Osborn, ...
,
Venom Venom or zootoxin is a type of toxin produced by an animal that is actively delivered through a wound by means of a bite, sting, or similar action. The toxin is delivered through a specially evolved ''venom apparatus'', such as fangs or a sti ...
,
Red Skull The Red Skull is the alias of several supervillains appearing in American comic books published by Marvel Comics. Created by France Herron, Jack Kirby, and Joe Simon, the character first appeared in ''Captain America Comics'' #1 (March 1941), in ...
,
Loki Loki is a Æsir, god in Norse mythology. He is the son of Fárbauti (a jötunn) and Laufey (mythology), Laufey (a goddess), and the brother of Helblindi and Býleistr. Loki is married to the goddess Sigyn and they have two sons, Narfi (son of Lo ...
,
Ultron Ultron () is a supervillain appearing in American comic books published by Marvel Comics. Created by writer Roy Thomas and artist John Buscema, the character first appeared as an unnamed character in ''The Avengers (comic book), The Avengers'' #5 ...
,
Thanos Thanos () is a supervillain appearing in American comic books published by Marvel Comics. Created by writer-artist Jim Starlin, the character first appeared in '' The Invincible Iron Man'' #55 (cover date February 1973). An Eternal– Devia ...
,
Apocalypse Apocalypse () is a literary genre originating in Judaism in the centuries following the Babylonian exile (597–587 BCE) but persisting in Christianity and Islam. In apocalypse, a supernatural being reveals cosmic mysteries or the future to a ...
, and
Galactus Galactus () is a fictional character appearing in American comic books published by Marvel Comics. Formerly a mortal man, he is a cosmic entity who consumes planets to sustain his life force, and serves a functional role in the upkeep of the p ...
. Most of Marvel's fictional characters operate in a single reality known as the
Marvel Universe The Marvel Universe is a fictional shared universe where the stories in most American comic book titles and other media published by Marvel Comics take place. Superhero teams such as the Avengers, the X-Men, the Fantastic Four, the Guardia ...
, with most locations mirroring real-life places; many major characters are based in New York City. Additionally, Marvel has published several licensed properties from other companies. This includes ''Star Wars'' comics, twice from 1977 to 1987, and again since
2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
.


History


Timely Publications

Pulp-magazine Pulp magazines (also referred to as "the pulps") were inexpensive fiction magazines that were published from 1896 until around 1955. The term "pulp" derives from the wood pulp paper on which the magazines were printed, due to their cheap nature. ...
publisher Martin Goodman created the company later known as Marvel
Comics a Media (communication), medium used to express ideas with images, often combined with text or other visual information. It typically the form of a sequence of Panel (comics), panels of images. Textual devices such as speech balloons, Glo ...
under the name Timely Publications in 1939.Postal indicia in issue, pe
''Marvel Comics'' #1 [1st printing] (October 1939)
at the
Grand Comics Database The Grand Comics Database (GCD) is an Internet-based project to build a database of comic book information through user contributions. The GCD project catalogues information on creator credits, story details, reprints, and other information use ...
: "Vol.1, No.1, MARVEL COMICS, Oct, 1939 Published monthly by Timely Publications, ... Art and editorial by Funnies Incorporated..."
Per statement of ownership, dated October 2, 1939, published in ''
Marvel Mystery Comics ''Marvel Mystery Comics'' (first issue titled simply ''Marvel Comics'') is an American comic book series published during the 1930s–1940s period known to fans and historians as the Golden Age of Comic Books. It was the first publication of Mar ...
'' #4 (Feb. 1940), p. 40; reprinted in ''Marvel Masterworks: Golden Age Marvel Comics'' Volume 1 (Marvel Comics, 2004, ), p. 239
Goodman, who had started with a
Western Western may refer to: Places *Western, Nebraska, a village in the US *Western, New York, a town in the US *Western Creek, Tasmania, a locality in Australia *Western Junction, Tasmania, a locality in Australia *Western world, countries that id ...
pulp in 1933, was expanding into the emerging—and by then already highly popular—new medium of comic books. Launching his new line from his existing company's offices at 330 West 42nd Street, New York City, he officially held the titles of
editor Editing is the process of selecting and preparing written, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organization, a ...
,
managing editor A managing editor (ME) is a senior member of a publication's management team. Typically, the managing editor reports directly to the editor-in-chief and oversees all aspects of the publication. United States In the United States, a managing edi ...
, and
business manager The Oxford English Dictionary defines a business manager as "a person who manages the business affairs of an individual, institution, organization, or company". Compare manager. Business managers drive the work of others (if any) in order to op ...
, with Abraham Goodman (Martin's brother) officially listed as publisher. Timely's first publication, ''
Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...
'' #1 (
cover date The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unusu ...
d Oct. 1939), included the first appearance of
Carl Burgos Carl Burgos ( ; born Max Finkelstein ; April 18, 1916 – March 1984 Note: Gives only month and year of death.) was an American comic book and advertising artist best known for creating the Human Torch (android), original Human Torch in ''Marvel ...
' android
superhero A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...
the
Human Torch The Human Torch (Jonathan Lowell Spencer "Johnny" Storm) is a fictional superhero character appearing in American comic books published by Marvel Comics. The character is a founding member of the Fantastic Four. He is writer Stan Lee's and ar ...
, and the first appearances of
Bill Everett William Blake Everett (; May 18, 1917 – February 27, 1973) was an American comic book writer-artist best known for creating Namor the Sub-Mariner as well as co-creating Zombie (comics), Zombie and Daredevil (Marvel Comics character), Daredevil ...
's
anti-hero An antihero (sometimes spelled as anti-hero or two words anti hero) or anti-heroine is a character in a narrative (in literature, film, TV, etc.) who may lack some conventional heroic qualities and attributes, such as idealism and morality. Al ...
Namor the Sub-Mariner Namor McKenzie (), also known as the Sub-Mariner, is a Character (arts), character appearing in American comic books published by Marvel Comics. Created by writer-artist Bill Everett for comic book packager Funnies Inc., the character first appea ...
, among other features. The issue was a great success; it and a second printing the following month sold a combined nearly 900,000 copies.Per researcher Keif Fromm, ''
Alter Ego An alter ego (Latin for "other I") means an alternate Self (psychology), self, which is believed to be distinct from a person's normal or true original Personality psychology, personality. Finding one's alter ego will require finding one's other ...
'' #49, p. 4 (caption), ''Marvel Comics'' #1, cover-dated October 1939, quickly sold out 80,000 copies, prompting Goodman to produce a second printing, cover-dated November 1939. The latter appears identical except for a black bar over the October date in the inside front-cover indicia, and the November date added at the end. That sold approximately 800,000 copies—a large figure in the market of that time. Also per Fromm, the first issue of ''
Captain America Comics ''Captain America Comics'' is a comic book series featuring the superhero character Captain America. The series was originally published by Timely Comics from 1941 to 1950, with a brief revival by Atlas Comics (1950s), Atlas Comics in 1954. Pub ...
'' sold nearly one million copies.
While its contents came from an outside packager, Funnies, Inc., Timely had its own staff in place by the following year. The company's first true editor, writer-artist
Joe Simon Joseph Henry Simon (born Hymie Simon; October 11, 1913 – December 14, 2011) was an American comic book writer, artist, editor, and publisher. Simon created or co-created many important characters in the 1930s–1940s Golden Age of Comic Books ...
, teamed with artist
Jack Kirby Jack Kirby (; born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comics artist, comic book artist, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He grew ...
to create one of the first patriotically themed superheroes,
Captain America Captain America is a superhero created by Joe Simon and Jack Kirby who appears in American comic books published by Marvel Comics. The character first appeared in '' Captain America Comics'' #1, published on December 20, 1940, by Timely C ...
, in ''Captain America Comics'' #1 (March 1941). It, too, proved a hit, with sales of nearly one million. Goodman formed Timely Comics, Inc., beginning with comics cover-dated April 1941 or Spring 1941. While no other Timely character would achieve the success of these three characters, some notable heroes—many of which continue to appear in modern-day
retcon Retroactive continuity, or retcon for short, is a literary device in fictional story telling whereby facts and events established through the narrative itself are adjusted, ignored, supplemented, or contradicted by a subsequently published work ...
appearances and flashbacks—include the Whizzer,
Miss America Miss America is an annual competition that is open to women from the United States between the ages of 18 and 28. Originating in 1921 as a "bathing beauty revue", the contest is judged on competition segments with scoring percentages: ''Priva ...
, the
Destroyer In naval terminology, a destroyer is a fast, maneuverable, long-endurance warship intended to escort larger vessels in a fleet, convoy, or carrier battle group and defend them against a wide range of general threats. They were conceived i ...
, the original
Vision Vision, Visions, or The Vision may refer to: Perception Optical perception * Visual perception, the sense of sight * Visual system, the physical mechanism of eyesight * Computer vision, a field dealing with how computers can be made to gain und ...
, and the
Angel An angel is a spiritual (without a physical body), heavenly, or supernatural being, usually humanoid with bird-like wings, often depicted as a messenger or intermediary between God (the transcendent) and humanity (the profane) in variou ...
. Timely also published one of humor cartoonist
Basil Wolverton Basil Wolverton (July 9, 1909 – December 31, 1978)
at the
Powerhouse Pepper", as well as a line of children's
talking animal A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
comics featuring characters like
Super Rabbit Super Rabbit is a talking animal superhero in american comic books published by Timely Comics, a predecessor of Marvel Comics, during the 1930s and 1940s period fans and historians call the Golden Age of comic books. Created by cartoonist Ernie ...
and the duo
Ziggy Pig and Silly Seal Ziggy Pig and Silly Seal are fictional, talking animal comic-book characters created by cartoonist Al Jaffee for Marvel Comics' 1940s predecessor, Timely Comics, during the Golden Age of Comic Books. Initially appearing as individual stars of ...
. Goodman hired his wife's 16-year-old cousin, Stanley Lieber, as a general office assistant in 1939. When editor Simon left the company in late 1941, Goodman made Lieber—by then writing pseudonymously as "
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
"—interim editor of the comics line, a position Lee kept for decades except for three years during his military service in
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. Lee wrote extensively for Timely, contributing to a number of different titles. Goodman's business strategy involved having his various magazines and comic books published by a number of corporations all operating out of the same office and with the same staff. One of these
shell companies A shell corporation is a company or corporation with no significant assets or operations often formed to obtain financing before beginning business. Shell companies were primarily vehicles for lawfully hiding the identity of their beneficial ...
through which Timely Comics was published was named Marvel Comics by at least ''Marvel Mystery Comics'' #55 (May 1944). As well, some comics' covers, such as ''All Surprise Comics'' #12 (Winter 1946–47), were labeled "A Marvel Magazine" many years before Goodman would formally adopt the name in 1961. The company begin identifying the group of its comic division as Marvel Comic Group, on some comics cover-dated November 1948, when the company set up an in-house editorial board to compete with the likes of DC and Fawcett, even though the legal name is still Timely.


Magazine Management / Atlas Comics

The post-war American comic market saw superheroes falling out of fashion. Goodman's comic book line dropped them for the most part and expanded into a wider variety of genres than even Timely had published, featuring horror,
Westerns The Western is a genre of fiction typically set in the American frontier (commonly referred to as the "Old West" or the "Wild West") between the California Gold Rush of 1849 and the closing of the frontier in 1890, and commonly associated wit ...
, humor,
talking animal A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
,
men's adventure Men's adventure is a genre of magazine that was published in the United States from the 1940s until the early 1970s. Catering to a male audience, these magazines featured pin-up girls and lurid tales of adventure that typically were promoted as ...
-drama, giant monster,
crime In ordinary language, a crime is an unlawful act punishable by a State (polity), state or other authority. The term ''crime'' does not, in modern criminal law, have any simple and universally accepted definition,Farmer, Lindsay: "Crime, definiti ...
, and
war comics War comics is a genre of comic books that gained popularity in English-speaking countries following World War II. History American war comics Shortly after the birth of the modern comic book in the mid- to late 1930s, comics publishers began inc ...
, and later adding
jungle jungle is land covered with dense forest and tangled vegetation, usually in tropical climates. Application of the term has varied greatly during the past century. Etymology The word ''jungle'' originates from the Sanskrit word ''jaṅgala'' ...
books,
romance Romance may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings ** Romantic orientation, the classification of the sex or gender with which a pers ...
titles,
espionage Espionage, spying, or intelligence gathering, as a subfield of the intelligence field, is the act of obtaining secret or confidential information ( intelligence). A person who commits espionage on a mission-specific contract is called an ...
, and even
medieval In the history of Europe, the Middle Ages or medieval period lasted approximately from the 5th to the late 15th centuries, similarly to the post-classical period of World history (field), global history. It began with the fall of the West ...
adventure,
Bible stories The Bible is a collection of religious texts that are central to Christianity and Judaism, and esteemed in other Abrahamic religions such as Islam. The Bible is an anthology (a compilation of texts of a variety of forms) biblical languages ...
and sports. Goodman began using the globe logo of the Atlas News Company, the newsstand-distribution company he owned, on comics
cover-date The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unusu ...
d November 1951 even though another company, Kable News, continued to distribute his comics through the August 1952 issues.Marvel: Atlas ireframe globe">Marvel: Atlas [wireframe globe
/nowiki> (Brand) at the Grand Comics Database
This globe branding united a line put out by the same publisher, staff and freelancers through 59 shell companies, from Animirth Comics to Zenith Publications. Atlas, rather than innovate, took a proven route of following
popular trends in television and films—Western fiction">Westerns The Western is a genre of fiction typically set in the American frontier (commonly referred to as the "Old West" or the "Wild West") between the California Gold Rush of 1849 and the closing of the frontier in 1890, and commonly associated wit ...
and war dramas prevailing for a time, drive-in film monsters another time—and even other comic books, particularly the EC horror (genre)">horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo">horror_(genre).html" ;"title="Entertaining Comics">EC horror (genre)">horror line. Atlas also published a plethora of children's and teen humor titles, including Dan DeCarlo's ''Homer the Happy Ghost'' (similar to ''Casper the Friendly Ghost'') and ''Homer Hooper'' (à la Archie Andrews (comics), Archie Andrews). Atlas unsuccessfully attempted to revive superheroes from late 1953 to mid-1954, with the Human Torch (art by
Syd Shores Sydney Shores (1916 – June 3, 1973) was an American comic book artist known for his work on Captain America both during the 1940s, in what fans and historians call the Golden Age of comic books, and during the 1960s Silver Age of comic books. B ...
and
Dick Ayers Richard Bache Ayers (; April 28, 1924 – May 4, 2014) was an American comic book artist and cartoonist best known for his work as one of Jack Kirby's inkers during the late-1950s and 1960s period known as the Silver Age of Comics, including on s ...
, variously), the Sub-Mariner (drawn and most stories written by
Bill Everett William Blake Everett (; May 18, 1917 – February 27, 1973) was an American comic book writer-artist best known for creating Namor the Sub-Mariner as well as co-creating Zombie (comics), Zombie and Daredevil (Marvel Comics character), Daredevil ...
), and
Captain America Captain America is a superhero created by Joe Simon and Jack Kirby who appears in American comic books published by Marvel Comics. The character first appeared in '' Captain America Comics'' #1, published on December 20, 1940, by Timely C ...
(writer
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
, artist John Romita Sr.). Atlas did not achieve any breakout hits and, according to Stan Lee, survived chiefly because it produced work quickly, cheaply, and at a passable quality. In 1957, Goodman switched distributors to the
American News Company American News Company (ANC) was a magazine, newspaper, book, and comic book distribution company founded in 1864 by Sinclair Tousey, which dominated the distribution market in the last quarter of the 19th century and the first half of the 20th ce ...
—which shortly afterward lost a
Justice Department A justice ministry, ministry of justice, or department of justice, is a ministry or other government agency in charge of the administration of justice. The ministry or department is often headed by a minister of justice (minister for justice in a ...
lawsuit A lawsuit is a proceeding by one or more parties (the plaintiff or claimant) against one or more parties (the defendant) in a civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today ...
and discontinued its business. Atlas was left without distribution and was forced to turn to
Independent News Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, ...
, the distribution arm of its biggest rival, National (DC) Comics, which imposed draconian restrictions on Goodman's company. As then-Atlas editor
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
recalled in a 1988 interview, " e had beenturning out 40, 50, 60 books a month, maybe more, and ... suddenly we went ... to either eight or 12 books a month, which was all Independent News Distributors would accept from us." The company was briefly renamed to Goodman Comics in 1957 under the distribution deal with
Independent News Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, ...
.


Marvel Comics

The first modern comic books under the Marvel Comics brand were the
science-fiction Science fiction (often shortened to sci-fi or abbreviated SF) is a genre of speculative fiction that deals with imaginative and futuristic concepts. These concepts may include information technology and robotics, biological manipulations, sp ...
anthology ''
Journey into Mystery ''Journey into Mystery'' is an American comic book series initially published by Atlas Comics, then by its successor, Marvel Comics. Initially a horror comics anthology, it changed to giant-monster and science fiction stories in the late 1950s ...
'' #69 and the teen-humor title ''
Patsy Walker Patricia "Patsy" Walker is a superhero appearing in American comic books published by Marvel Comics. Created by Stuart Little and Ruth Atkinson, Patsy Walker first appeared in ''Miss America Magazine'' #2 (November 1944), published by Marvel prec ...
'' #95 (both
cover date The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in magazine and comic book publishing. More unusu ...
d June 1961), which each displayed an "MC" box on its cover. Then, in the wake of
DC Comics DC Comics (originally DC Comics, Inc., and also known simply as DC) is an American comic book publisher owned by DC Entertainment, a subsidiary of Warner Bros. Discovery. DC is an initialism for "Detective Comics", an American comic book seri ...
' success in reviving superheroes in the late 1950s and early 1960s, particularly with the
Flash Flash, flashes, or FLASH may refer to: Arts, entertainment, and media Fictional aliases * The Flash, several DC Comics superheroes with super speed: ** Flash (Jay Garrick) ** Barry Allen ** Wally West, the first Kid Flash and third adult Flash ...
,
Green Lantern Green Lantern is the name of several superheroes appearing in American comic books published by DC Comics. They fight evil with the aid of rings that grant them a variety of extraordinary powers, all of which come from imagination, fearlessness, ...
,
Batman Batman is a superhero who appears in American comic books published by DC Comics. Batman was created by the artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on M ...
,
Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
,
Wonder Woman Wonder Woman is a superheroine who appears in American comic books published by DC Comics. The character first appeared in ''All Star Comics'' Introducing Wonder Woman, #8, published October 21, 1941, with her first feature in ''Sensation Comic ...
,
Green Arrow Green Arrow is a superhero who appears in American comic books published by DC Comics. Created by Mort Weisinger and designed by George Papp, he first appeared in ''More Fun Comics'' No. 73 on September 19, 1941 (cover dated November 1941), th ...
, and other members of the team the
Justice League of America The Justice League, or Justice League of America (JLA), is a group of superheroes appearing in American comic books published by DC Comics. The team first appeared in '' The Brave and the Bold'' #28 (March 1960). Writer Gardner Fox conceived t ...
, Marvel followed suit. In 1961, writer-editor
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
revolutionized
superhero A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...
comics by introducing superheroes designed to appeal to older readers than the predominantly child audiences of the medium, thus ushering what Marvel later called the Marvel Age of Comics. Modern Marvel's first superhero team, the titular stars of ''
The Fantastic Four The Fantastic Four, often abbreviated as FF, is a superhero team appearing in American comic books published by Marvel Comics. The team debuted in '' The Fantastic Four'' #1 (cover-dated November 1961), helping usher in a new level of realism in ...
'' #1 (Nov. 1961), broke convention with other comic book archetypes of the time by squabbling, holding grudges both deep and petty, and eschewing anonymity or secret identities in favor of celebrity status. Subsequently, Marvel comics developed a reputation for focusing on characterization and adult issues to a greater extent than most superhero comics before them, a quality which the new generation of older readers appreciated. This applied to ''The Amazing Spider-Man'' title in particular, which turned out to be Marvel's most successful book. Its young hero suffered from self-doubt and mundane problems like any other teenager, something with which many readers could identify. Stan Lee and freelance artist and eventual co-plotter
Jack Kirby Jack Kirby (; born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comics artist, comic book artist, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He grew ...
's Fantastic Four originated in a
Cold War The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
culture that led their creators to revise the superhero conventions of previous eras to better reflect the psychological spirit of their age. Eschewing such comic book tropes as secret identities and even costumes at first, having a monster as one of the heroes, and having its characters bicker and complain in what was later called a "superheroes in the real world" approach, the series represented a change that proved to be a great success. Marvel often presented flawed superheroes, freaks, and misfits—unlike the perfect, handsome, athletic heroes found in previous traditional comic books. Some Marvel heroes looked like villains and monsters such as
the Hulk The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of '' The Incredible Hulk'' (May 1962). In his comic book ...
and the Thing. This naturalistic approach even extended into topical politics. Comics historian Mike Benton also noted: All these elements struck a chord with the older readers, including college-aged adults. In 1965, Spider-Man and the Hulk were both featured in ''
Esquire Esquire (, ; abbreviated Esq.) is usually a courtesy title. In the United Kingdom, ''esquire'' historically was a title of respect accorded to men of higher social rank, particularly members of the landed gentry above the rank of gentleman ...
'' magazine's list of 28 college campus heroes, alongside
John F. Kennedy John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), also known as JFK, was the 35th president of the United States, serving from 1961 until his assassination in 1963. He was the first Roman Catholic and youngest person elected p ...
and
Bob Dylan Bob Dylan (legally Robert Dylan; born Robert Allen Zimmerman, May 24, 1941) is an American singer-songwriter. Described as one of the greatest songwriters of all time, Dylan has been a major figure in popular culture over his nearly 70-year ...
. In 2009, writer Geoff Boucher reflected that,
Superman and DC Comics instantly seemed like boring old Pat Boone; Marvel felt like The Beatles and the British Invasion. It was Kirby's artwork with its tension and psychedelia that made it perfect for the times—or was it Lee's bravado and melodrama, which was somehow insecure and brash at the same time?
In addition to
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
and the Fantastic Four, Marvel began publishing further superhero titles featuring such heroes and antiheroes as the
Hulk The Hulk is a superhero appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Jack Kirby, the character first appeared in the debut issue of ''The Incredible Hulk (comic book), The Incredible Hulk ...
,
Thor Thor (from ) is a prominent list of thunder gods, god in Germanic paganism. In Norse mythology, he is a hammer-wielding æsir, god associated with lightning, thunder, storms, sacred trees and groves in Germanic paganism and mythology, sacred g ...
, Ant-Man,
Iron Man Iron Man is a superhero appearing in American comic books published by Marvel Comics. Co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby, the character first appearan ...
, the
X-Men The X-Men are a superhero team in American comic books published by Marvel Comics. Created by writer/editor Stan Lee and artist/co-plotter Jack Kirby, the team first appeared in Uncanny X-Men, ''The X-Men'' #1 (September 1963). Although initial ...
, Daredevil, the Inhumans,
Black Panther A black panther is the Melanism, melanistic colour variant of the leopard (''Panthera pardus'') and the jaguar (''Panthera onca''). Black panthers of both species have excess black pigments, but their typical Rosette (zoology), rosettes are al ...
,
Doctor Strange Dr. Stephen Vincent Strange is a fictional character appearing in American comic books published by Marvel Comics. Created by Steve Ditko, the character first appeared in ''Strange Tales'' #110 (cover-dated July 1963). Doctor Strange serves as ...
, Captain Marvel (Marvel Comics), Captain Marvel and the Silver Surfer, and such memorable antagonists as
Doctor Doom Doctor Doom is a fictional character appearing in American comic books published by Marvel Comics. Created by Stan Lee and Jack Kirby, the character first appeared in '' The Fantastic Four'' #5 in April 1962, and has since endured as the arch ...
,
Magneto A magneto is an electrical generator that uses permanent magnets to produce periodic pulses of alternating current. Unlike a dynamo, a magneto does not contain a commutator to produce direct current. It is categorized as a form of alternator, ...
,
Galactus Galactus () is a fictional character appearing in American comic books published by Marvel Comics. Formerly a mortal man, he is a cosmic entity who consumes planets to sustain his life force, and serves a functional role in the upkeep of the p ...
,
Loki Loki is a Æsir, god in Norse mythology. He is the son of Fárbauti (a jötunn) and Laufey (mythology), Laufey (a goddess), and the brother of Helblindi and Býleistr. Loki is married to the goddess Sigyn and they have two sons, Narfi (son of Lo ...
, the
Green Goblin The Green Goblin is the alias of several supervillains appearing in American comic books published by Marvel Comics. Created by writer Stan Lee and artist Steve Ditko, the first and best-known incarnation of the Green Goblin is Norman Osborn, ...
, and Doctor Octopus, all existing in a shared reality known as the
Marvel Universe The Marvel Universe is a fictional shared universe where the stories in most American comic book titles and other media published by Marvel Comics take place. Superhero teams such as the Avengers, the X-Men, the Fantastic Four, the Guardia ...
, with locations that mirror real-life cities such as New York, Los Angeles and Chicago. Marvel even lampooned itself and other comics companies in a parody comic, ''Not Brand Echh'' (a play on Marvel's dubbing of other companies as "Brand Echh", à la the then-common phrase "Brand X"). Originally, the company's publications were branded by a minuscule "Mc" on the upper right-hand corner of the covers. However, artist/writer
Steve Ditko Stephen John Ditko. Page contains two reproductions from school yearbooks. A 1943 Garfield Junior High School yearbook excerpt lists "Stephen Ditko". A 1945 Johnstown High School yearbook excerpt lists "Stephen J. Ditko" under extracurricular ac ...
put a larger masthead picture of the title character of ''The Amazing Spider-Man'' on the upper left-hand corner on issue #2 that included the series' issue number and price. Lee appreciated the value of this visual motif and adapted it for the company's entire publishing line. This branding pattern, being typically either a full-body picture of the characters' solo titles or a collection of the main characters' faces in ensemble titles, would become standard for Marvel for decades.


Cadence Industries ownership

In 1968, while selling 50 million comic books a year, company founder Goodman revised the constraining distribution arrangement with
Independent News Independent News Co. was a magazine and comic book distribution business owned by National Periodical Publications, the parent company of DC Comics. Independent News distributed all DC publications, as well as those of a few rival publishers, ...
he had reached under duress during the Atlas years, allowing him now to release as many titles as demand warranted. Late that year, he sold Marvel Comics and its parent company, Magazine Management, to the Cadence Industries, Perfect Film & Chemical Corporation (later known as Cadence Industries), though he remained as publisher. In 1969, Goodman finally ended his distribution deal with Independent by signing with Curtis Circulation, Curtis Circulation Company. In 1971, the United States Department of Health and Human Services, United States Department of Health, Education, and Welfare approached Marvel Comics editor-in-chief
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
to do a comic book story about drug abuse. Lee agreed and wrote a three-part
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
story portraying drug use as dangerous and unglamorous. However, the industry's self-censorship board, the Comics Code Authority, refused to approve the story because of the presence of narcotics, deeming the context of the story irrelevant. Lee, with Goodman's approval, published the story regardless in ''The Amazing Spider-Man'' #96–98 (May–July 1971), without the Comics Code seal. The market reacted well to the storyline, and the CCA subsequently revised the Code the same year. Goodman retired as publisher in 1972 and installed his son, Chip, as publisher. Shortly thereafter, Lee succeeded him as publisher and also became Marvel's president for a brief time.Lee, Mair, p. 5. During his time as president, he appointed his associate editor, prolific writer Roy Thomas, as editor-in-chief. Thomas added "Stan Lee Presents" to the opening page of each comic book. A series of new editors-in-chief oversaw the company during another slow time for the industry. Once again, Marvel attempted to diversify, and with the updating of the Comics Code published titles themed to horror (genre), horror (''The Tomb of Dracula''), martial arts (''Master of Kung Fu (comics), Shang-Chi: Master of Kung Fu''), sword-and-sorcery (''Conan (Marvel Comics), Conan the Barbarian'' in 1970, ''Red Sonja''), satire (''Howard the Duck'') and science fiction (''2001: A Space Odyssey (comics), 2001: A Space Odyssey'', "Killraven" in ''Amazing Adventures'', ''Battlestar Galactica (comics), Battlestar Galactica'', ''Star Trek (comics), Star Trek'', and, late in the decade, the long-running ''Star Wars (1977 comic book), Star Wars'' series). Some of these were published in larger-format black and white magazines, under its Curtis Magazines imprint. Marvel was able to capitalize on its successful superhero comics of the previous decade by acquiring a new newsstand distributor and greatly expanding its comics line. Marvel pulled ahead of rival
DC Comics DC Comics (originally DC Comics, Inc., and also known simply as DC) is an American comic book publisher owned by DC Entertainment, a subsidiary of Warner Bros. Discovery. DC is an initialism for "Detective Comics", an American comic book seri ...
in 1972, during a time when the price and format of the standard newsstand comic were in flux. Goodman increased the price and size of Marvel's November 1971 cover-dated comics from 15 cents for 36 pages total to 25 cents for 52 pages. DC followed suit, but Marvel the following month dropped its comics to 20 cents for 36 pages, offering a lower-priced product with a higher distributor discount. In 1973, Perfect Film & Chemical renamed itself as Cadence Industries and renamed Magazine Management as Marvel Comics Group. Goodman, now disconnected from Marvel, set up a new company called Atlas/Seaboard Comics, Seaboard Periodicals in 1974, reviving Marvel's old Atlas name for a new Atlas/Seaboard Comics, Atlas Comics line, but this lasted only a year and a half. In the mid-1970s a decline of the newsstand distribution network affected Marvel. Cult hits such as ''Howard the Duck'' fell victim to the distribution problems, with some titles reporting low sales when in fact the first specialty comic book stores resold them at a later date. But by the end of the decade, Marvel's fortunes were reviving, thanks to the rise of direct market distribution—selling through those same comics-specialty stores instead of newsstands. Marvel ventured into audio in 1975 with a radio series and a record, both had Stan Lee as narrator. The radio series was Fantastic Four#In other media, Fantastic Four. The record was ''Spider-Man: Rock Reflections of a Superhero'' concept album for music fans. Marvel held its own comic book convention, Marvelcon '75, in spring 1975, and promised a Marvelcon '76. At the 1975 event, Stan Lee used a
Fantastic Four The Fantastic Four, often abbreviated as FF, is a superhero team appearing in American comic books published by Marvel Comics. The team debuted in '' The Fantastic Four'' #1 ( cover-dated November 1961), helping usher in a new level of realism i ...
panel discussion to announce that
Jack Kirby Jack Kirby (; born Jacob Kurtzberg; August 28, 1917 – February 6, 1994) was an American comics artist, comic book artist, widely regarded as one of the medium's major innovators and one of its most prolific and influential creators. He grew ...
, the artist co-creator of most of Marvel's signature characters, was returning to Marvel after having left in 1970 to work for rival
DC Comics DC Comics (originally DC Comics, Inc., and also known simply as DC) is an American comic book publisher owned by DC Entertainment, a subsidiary of Warner Bros. Discovery. DC is an initialism for "Detective Comics", an American comic book seri ...
. In October 1976, Marvel, which already licensed reprints in different countries, including the UK, created a superhero specifically for the British market. Captain Britain debuted exclusively in the UK, and later appeared in American comics. During this time, Marvel and the Iowa-based Register and Tribune Syndicate launched a number of syndicated comic strips—''The Amazing Spider-Man (comic strip), The Amazing Spider-Man'', ''Howard the Duck'', ''Conan the Barbarian (comics), Conan the Barbarian'', and ''The Incredible Hulk (comic strip), The Incredible Hulk''. None of the strips lasted past 1982, except for ''The Amazing Spider-Man'', which is still being published. In 1978, Jim Shooter became Marvel's editor-in-chief. Although a controversial personality, Shooter cured many of the procedural ills at Marvel, including repeatedly missed deadlines. During Shooter's nine-year tenure as editor-in-chief, Chris Claremont and John Byrne (comics), John Byrne's run on the ''Uncanny X-Men'' and Frank Miller's run on ''Daredevil (Marvel Comics series), Daredevil'' became critical and commercial successes. Shooter brought Marvel into the rapidly evolving direct market, institutionalized creator royalties, starting with the Epic Comics imprint for creator ownership, creator-owned material in 1982; introduced company-wide crossover story arcs with ''Marvel Super Hero Contest of Champions, Contest of Champions'' and ''Secret Wars''; and in 1986 launched the ultimately unsuccessful New Universe line to commemorate the 25th anniversary of the Marvel Comics imprint. Star Comics, a children-oriented line differing from the regular Marvel titles, was briefly successful during this period, although hampered by legal action by the owners of the recently defunct Harvey Comics for purposefully plagiarizing their house style.


Marvel Entertainment Group ownership

In 1986, Marvel's parent, Marvel Entertainment Group, was sold to New World Communications, New World Entertainment, which within three years sold it to MacAndrews and Forbes, owned by Revlon executive Ronald Perelman in 1989. In 1991 Perelman took MEG public. Following the rapid rise of this stock, Perelman issued a series of junk bonds that he used to acquire other entertainment companies, secured by MEG stock. Marvel earned a great deal of money with their 1980s children's comics imprint Star Comics and they earned a great deal more money and worldwide success during the comic book boom of the early 1990s, launching the successful Marvel 2099, 2099 line of comics set in the future (''Spider-Man 2099'', etc.) and the creatively daring though commercially unsuccessful Razorline imprint of
superhero A superhero or superheroine is a fictional character who typically possesses ''superpowers'' or abilities beyond those of ordinary people, is frequently costumed concealing their identity, and fits the role of the hero, typically using their ...
comics created by novelist and filmmaker Clive Barker. In 1990, Marvel began selling Marvel Universe Cards with trading card maker SkyBox International. These were collectible trading cards that featured the characters and events of the Marvel Universe. The 1990s saw the rise of variant covers, cover enhancements, Marvel Swimsuit Special, swimsuit issues, and company-wide crossovers that affected the overall continuity of the
Marvel Universe The Marvel Universe is a fictional shared universe where the stories in most American comic book titles and other media published by Marvel Comics take place. Superhero teams such as the Avengers, the X-Men, the Fantastic Four, the Guardia ...
. In early 1992, seven of Marvel’s prized artists—Todd McFarlane (known for his work on ''Peter Parker: Spider-Man, Spider-Man''), Jim Lee (''
X-Men The X-Men are a superhero team in American comic books published by Marvel Comics. Created by writer/editor Stan Lee and artist/co-plotter Jack Kirby, the team first appeared in Uncanny X-Men, ''The X-Men'' #1 (September 1963). Although initial ...
''), Rob Liefeld (''X-Force''), Marc Silvestri (''
Wolverine The wolverine ( , ; ''Gulo gulo''), also called the carcajou or quickhatch (from East Cree, ''kwiihkwahaacheew''), is the largest land-dwelling species, member of the family Mustelidae. It is a muscular carnivore and a solitary animal. The w ...
''), Erik Larsen (''The Amazing Spider-Man''), Jim Valentino (''Guardians of the Galaxy (1969 team), Guardians of the Galaxy''), and Whilce Portacio (''Uncanny X-Men'')—left to form Image Comics in a deal brokered by Malibu Comics' owner Scott Mitchell Rosenberg. Three years later, on November 3, 1994, Rosenberg sold Malibu to Marvel. In purchasing Malibu, Marvel now owned computer coloring technology that had been developed by Rosenberg, and also integrated the Ultraverse line of comics and the Protectors (comics), Genesis Universe into Marvel's Multiverse (Marvel Comics), multiverse. Earlier that year, the company secured a deal with Harvey Comics, whereas Marvel took on the publishing and distribution of Harvey's titles. In late 1994, Marvel acquired the comic book distributor Heroes World Distribution to use as its own exclusive distributor.Duin, Steve and Mike Richardson (publisher), Richardson, Mike (ed.s) "Capital City" in ''Comics Between the Panels'' (Dark Horse Comics, Dark Horse Publishing, 1998) , p. 69 As the industry's other major publishers made exclusive distribution deals with other companies, the ripple effect resulted in the survival of only one other major distributor in North America, Diamond Comic Distributors Inc. Then, by the middle of the decade, the industry had slumped, and in December 1996 MEG filed for Chapter 11, Title 11, United States Code, Chapter 11 bankruptcy protection. In early 1997, when Marvel's Heroes World endeavor failed, Diamond also forged an exclusive deal with Marvel—giving the company its own section of its comics catalog ''Previews''.Duin, Steve and Mike Richardson (publisher), Richardson, Mike (ed.s) "Diamond Comic Distributors" in ''Comics Between the Panels'' (Dark Horse Comics, Dark Horse Publishing, 1998) , p. 125-126 Marvel in the early to mid-1990s expanded their entries in other media, including Saturday-morning cartoons and various comics collaborations to explore new genres. In 1992, they released the ''X-Men: The Animated Series'' which was aired on Fox Kids, they later released ''Spider-Man (1994 TV series), Spider-Man: The Animated Series'' on the network as well. In 1993, Marvel teamed up with Thomas Nelson (publisher), Thomas Nelson to create Christian media, Christian media genre comics, including a Christian superhero named The Illuminator, they made adaptions of Christian novels too, including ''In His Steps'', ''The Screwtape Letters'', and ''The Pilgrim's Progress''. In 1996, Marvel had some of its titles participate in "Heroes Reborn (1996 comic), Heroes Reborn", a crossover that allowed Marvel to relaunch some of its flagship characters such as the
Avengers Avenger(s) or The Avenger(s) may refer to: Arts, entertainment, and media Marvel Comics universe * Avengers (comics), a team of superheroes **Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes of "The Infinity Sag ...
and the
Fantastic Four The Fantastic Four, often abbreviated as FF, is a superhero team appearing in American comic books published by Marvel Comics. The team debuted in '' The Fantastic Four'' #1 ( cover-dated November 1961), helping usher in a new level of realism i ...
, and Outsourcing, outsource them to the studios of two of the former Marvel artists turned Image Comics founders, Jim Lee and Rob Liefeld. The relaunched titles, which saw the characters transported to a parallel universe with a history distinct from the mainstream Marvel Universe, were a solid success amidst a generally struggling industry.


Marvel Enterprises

In 1997, Toy Biz bought Marvel Entertainment Group to end the bankruptcy, forming a new corporation, Marvel Entertainment, Marvel Enterprises. With his business partner Avi Arad, publisher Bill Jemas, and editor-in-chief Bob Harras, Toy Biz co-owner Isaac Perlmutter helped stabilize the comics line. In 1998, the company launched the imprint Marvel Knights, taking place “with reduced [Marvel] continuity,” according to one history, with better production quality. The imprint was helmed by soon-to-become editor-in-chief Joe Quesada; it featured tough, gritty stories showcasing such characters as the Daredevil, the Inhumans, and Black Panther (comics), Black Panther.McMillan, Graeme. Page 10
"Leaving an Imprint: 10 Defunct MARVEL Publishing Lines"
. ''Newsarama'' (January 10, 2013).
Glaser, Brian. "Q+A: Joe Quesada". ''Visual Arts Journal''. School of Visual Arts. Fall 2011. pp. 50–55. With the new millennium, Marvel Comics emerged from bankruptcy and again began diversifying its offerings. ''X-Force'' #116 ''X-Force (comic book), X-Force'' #119 (October 2001) was the first Marvel Comics title since ''The Amazing Spider-Man (comic), The Amazing Spider-Man'' #96–98 in 1971 to not have the Comics Code Authority (CCA) approval seal, due to the violence depicted in the issue. The CCA, which governed the content of American comic books, rejected the issue, requiring that changes be made. Instead, Marvel simply stopped submitting comics to the CCA. It then established its own Marvel Rating System for comics. Marvel also created new Imprint (trade name), imprints, such as MAX (comics), MAX (an explicit-content line) and Marvel Adventures (developed for child audiences). The company also created an Multiverse, alternate universe imprint, Ultimate Marvel, that allowed the company to reboot (continuity), reboot its major titles by revising and updating its characters to introduce to a new generation. Some of the company's properties were adapted into successful film franchises, such as the ''Men in Black (franchise), Men in Black'' film series (which was based on a Malibu book), starting in 1997, the ''Blade (1998 film), Blade'' film series, starting in 1998, the ''X-Men (film series), X-Men'' film series, starting in 2000, and the highest grossing series, ''Spider-Man (2002 film), Spider-Man'', beginning in 2002. Marvel's ''Conan the Barbarian'' title was canceled in 1993 after 275 issues, while the ''Savage Sword of Conan'' magazine had lasted 235 issues. Marvel published additional titles including miniseries until 2000 for a total of 650 issues. Conan was picked up by Dark Horse Comics three years later. In a cross-promotion, the November 1, 2006, episode of the CBS soap opera ''Guiding Light'', titled "She's a Marvel", featured the character Harley Davidson Cooper (played by Beth Ehlers) as a superheroine named the Guiding Light. The character's story continued in an eight-page backup feature, "A New Light", that appeared in several Marvel titles published November 1 and 8. Also that year, Marvel created a wiki on its Web site. In late 2007 the company launched ''Marvel Digital Comics Unlimited'', a digital archive of over 2,500 back issues available for viewing, for a monthly or annual subscription fee. At the December 2007 the New York Anime Fest, the company announcement that Del Rey Manga would published two original English language Marvel manga books featuring the X-Men and Wolverine to hit the stands in spring 2009. In 2009 Marvel Comics closed its Open Submissions Policy, in which the company had accepted unsolicited samples from aspiring comic book artists, saying the time-consuming review process had produced no suitably professional work. The same year, the company commemorated its 70th anniversary, dating to its inception as
Timely Comics Timely Comics was the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman (publisher), Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely P ...
, by issuing the one-shot ''
Marvel Mystery Comics ''Marvel Mystery Comics'' (first issue titled simply ''Marvel Comics'') is an American comic book series published during the 1930s–1940s period known to fans and historians as the Golden Age of Comic Books. It was the first publication of Mar ...
70th Anniversary Special'' #1 and a variety of other special issues.


Disney conglomerate unit (2009–present)

On August 31, 2009, The Walt Disney Company announced it would acquire Marvel Comics' parent corporation, Marvel Entertainment, for a cash and stock deal worth approximately $4 billion, which if necessary would be adjusted at closing, giving Marvel shareholders $30 and 0.745 Disney shares for each share of Marvel they owned. As of 2008, Marvel and its major competitor
DC Comics DC Comics (originally DC Comics, Inc., and also known simply as DC) is an American comic book publisher owned by DC Entertainment, a subsidiary of Warner Bros. Discovery. DC is an initialism for "Detective Comics", an American comic book seri ...
shared over 80% of the American comic-book market. As of September 2010, Marvel switched its bookstore distribution company from Diamond Comic Distributors, Diamond Book Distributors to Hachette Distribution Services. Marvel moved its office to the Sports Illustrated Building in October 2010. Marvel relaunched the CrossGen imprint, owned by
Disney Publishing Worldwide Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Experiences, a subsidiary of The Walt Disney Company. Its imprints include Disney Edition ...
, in March 2011. Marvel and Disney Publishing began jointly publishing ''Disney/Pixar Presents'' magazine that May. Marvel discontinued its Marvel Adventures imprint in March 2012, and replaced them with a line of two titles connected to the Marvel Universe (TV), Marvel Universe TV block. Also in March, Marvel announced its Marvel ReEvolution initiative that included Infinite Comics, a line of digital comics, Marvel AR, a software application software, application that provides an augmented reality experience to readers and Marvel NOW!, a relaunch of most of the company's major titles with different creative teams. Marvel NOW! also saw the debut of new flagship titles including ''Uncanny Avengers'' and ''All-New X-Men''. In April 2013, Marvel and other Disney conglomerate components began announcing joint projects. With American Broadcasting Company, ABC, a ''Once Upon a Time (TV series)#Graphic novel, Once Upon a Time'' graphic novel was announced for publication in September. With Disney, Marvel announced in October 2013 that in January 2014 it would release its first title under their joint "Disney Kingdoms" imprint "Seekers of the Weird", a five-issue miniseries. On January 3, 2014, fellow Disney subsidiary Lucasfilm announced that as of 2015, ''Star Wars'' comics would once again be published by Marvel. Following the events of the company-wide crossover "Secret Wars (2015 comic book), Secret Wars" in 2015, a relaunched Marvel universe began in September 2015, called the All-New, All-Different Marvel. Marvel Legacy was the company's Fall 2017 relaunch branding, which began that September. Books released as part of that initiative featured Lenticular printing, lenticular variant covers that required comic book stores to double their regular issue order to be able to order the variants. The owner of two Comix Experience stores complained about requiring retailers to purchase an excess of copies featuring the regular cover, which they would not be able to sell in order to acquire the more sought-after variant. Marvel responded to these complaints by rescinding these ordering requirements on newer series, but maintained it on more long-running titles like ''Invincible Iron Man.'' As a result, Lone Star Comics, MyComicShop.com and at least 70 other comic book stores boycotted these variant covers. Despite the release of ''Guardians of the Galaxy Vol. 2'', ''Logan (film), Logan'', ''Thor: Ragnarok'', and ''Spider-Man: Homecoming'' in theaters, none of those characters' titles featured in the top 10 sales and the ''Guardians of the Galaxy'' comic book series was canceled. Conan Properties International announced on January 12, 2018, that Conan would return to Marvel in early 2019. On March 1, 2019, Serial Box, a digital book platform, announced a partnership with Marvel, in which they would publish new and original stories tied to a number of Marvel's popular franchises. In the wake of the COVID-19 pandemic, from March to May 2020, Marvel and its distributor Diamond Comic Distributors stopped producing and releasing new comic books. On March 25, 2021, Marvel Comics announced that they planned to shift their direct market distribution for monthly comics and graphic novels from Diamond Comic Distributors to Penguin Random House. The change was scheduled to start on October 1, 2021, in a multi-year partnership. The arrangement would still allow stores the option to order comics from Diamond, but Diamond would be acting as a wholesaler rather than distributor. On March 29, 2023, as a part of a corporate restructuring to fold Marvel Entertainment into The Walt Disney Company, Marvel Comics was transferred to Disney Publishing Worldwide. In June 2024, Marvel unveiled a new logo for Marvel Comics, similar in style to the logos for Marvel Studios and Marvel Studios Animation. This logo was meant to be used for more "corporate" purposes and on new social media channels for Marvel Comics, and would not appear on comics themselves.


Officers

* Michael Z. Hobson, executive vice president; Marvel Comics Group vice-president (1986) *
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
, chairman and publisher (1986) * Joseph Calamari, executive vice president (1986) * Jim Shooter, vice president and editor-in-chief (1986)


Publishers

* (Abraham Goodman, 1939) * Martin Goodman, 1939–1972 * Charles "Chip" Goodman, 1972 *
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
, 1972 – October 1996 * Shirrel Rhoades, October 1996 – October 1998 * Winston Fowlkes, February 1998 – November 1999 * Bill Jemas, February 2000 – 2003 * Dan Buckley, 2003 – January 2017 * John Nee, January 2018 – present


Editors-in-chief

Marvel's chief editor originally held the title of "editor". This head editor's title later became "editor-in-chief".
Joe Simon Joseph Henry Simon (born Hymie Simon; October 11, 1913 – December 14, 2011) was an American comic book writer, artist, editor, and publisher. Simon created or co-created many important characters in the 1930s–1940s Golden Age of Comic Books ...
was the company's first true chief-editor, with publisher Martin Goodman, who had served as titular editor only and outsourced editorial operations. In 1994 Marvel briefly abolished the position of editor-in-chief, replacing Tom DeFalco with five group editors-in-chief. As Carl Potts described the 1990s editorial arrangement: Marvel reinstated the overall editor-in-chief position in 1995 with Bob Harras. Editor * Martin Goodman (1939–1940; titular only) *
Joe Simon Joseph Henry Simon (born Hymie Simon; October 11, 1913 – December 14, 2011) was an American comic book writer, artist, editor, and publisher. Simon created or co-created many important characters in the 1930s–1940s Golden Age of Comic Books ...
(1939–1941) *
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book author, writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Comics which later bec ...
(1941–1942) * Vincent Fago (acting editor during Lee's military service) (1942–1945) * Stan Lee (1945–1972) * Roy Thomas (1972–1974) * Len Wein (1974–1975) * Marv Wolfman (black-and-white magazines 1974–1975, entire line 1975–1976) * Gerry Conway (1976) * Archie Goodwin (comics), Archie Goodwin (1976–1978) Editor-in-chief * Jim Shooter (1978–1987) * Tom DeFalco (1987–1994) * ''No overall''; separate group editors-in-chief (1994–1995) ** Bob Budiansky,
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
Group ** Bobbie Chase, Marvel Edge ** Mark Gruenwald, Marvel Universe (
Avengers Avenger(s) or The Avenger(s) may refer to: Arts, entertainment, and media Marvel Comics universe * Avengers (comics), a team of superheroes **Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes of "The Infinity Sag ...
& Cosmic) ** Bob Harras,
X-Men The X-Men are a superhero team in American comic books published by Marvel Comics. Created by writer/editor Stan Lee and artist/co-plotter Jack Kirby, the team first appeared in Uncanny X-Men, ''The X-Men'' #1 (September 1963). Although initial ...
Group ** Carl Potts, Marvel Comics (licensed property titles only) * Bob Harras (1995–2000) * Joe Quesada (2000–2011) * Axel Alonso (2011–2017) * C. B. Cebulski (2017–present)


Executive Editors

Originally called associate editor when Marvel's chief editor just carried the title of editor, the title of the second-highest editorial position became executive editor under the chief editor title of editor-in-chief. The title of associate editor later was revived under the editor-in-chief as an editorial position in charge of few titles under the direction of an editor and without an assistant editor. Associate Editor * Jim Shooter, January 5, 1976 – January 2, 1978 Executive Editor * Tom DeFalco, 1983–1987 * Mark Gruenwald, 1987–1991; Senior Executive Editor: 1991–1995 * Carl Potts, Epic Comics Executive Editor, 1989–1995 * Bob Budiansky, Special Projects Executive Editor, 1991–1995 * Bobbie Chase, 1995–2001 * Tom Brevoort, 2007–2011 * Axel Alonso, 2010 – January 2011


Ownership

* Martin Goodman (1939–1968) Parent corporation * Magazine Management, Magazine Management Co. (1968–1973) * Cadence Industries (1973–1986) * Marvel Entertainment Group (1986–1998) * Marvel Enterprises, Inc. (1998–2005) * Marvel Entertainment, Inc (2005–2009) * Marvel Entertainment, LLC (2009–2023, a wholly owned subsidiary of The Walt Disney Company) *
Disney Publishing Worldwide Disney Publishing Worldwide (DPW), formerly known as The Disney Publishing Group and Buena Vista Publishing Group, is the publishing subsidiary of Disney Experiences, a subsidiary of The Walt Disney Company. Its imprints include Disney Edition ...
(2023–present)


Offices

Located in New York City, Marvel has had successive headquarters: * in the 330 West 42nd Street, McGraw-Hill Building, where it originated as
Timely Comics Timely Comics was the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman (publisher), Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely P ...
in 1939 * in suite 1401 of the Empire State BuildingSanderson, Peter
''The Marvel Comics Guide to New York City''
, (Pocket Books, 2007) p. 59.
* at 635 Madison Avenue (Manhattan), Madison Avenue (the actual location, though the comic books' Indicia (publishing), indicia listed the parent publishing-company's address of 625 Madison Ave.) * 575 Madison Avenue; * 387 Park Avenue South * 10 East 40th Street * 417 Fifth Avenue (Manhattan), Fifth Avenue * a space in the Sports Illustrated Building at 135 W. 50th Street (October 2010– present)


Productions


TV

Animated


Market share

In 2017, Marvel held a 38.30% share of the comics market, compared to its competitor
DC Comics DC Comics (originally DC Comics, Inc., and also known simply as DC) is an American comic book publisher owned by DC Entertainment, a subsidiary of Warner Bros. Discovery. DC is an initialism for "Detective Comics", an American comic book seri ...
' 33.93%. By comparison, the companies respectively held 33.50% and 30.33% shares in 2013, and 40.81% and 29.94% shares in 2008.


Marvel characters in other media

Marvel characters and stories have been adapted to multiple media platforms. Some of these adaptations were produced by Marvel Comics and its sister company, Marvel Studios, while others were produced by companies licensing Marvel material.


Games

In June 1993, Marvel issued its collectable caps for Milk caps (game), milk caps game under the Hero Caps brand. In 2014, the Marvel Disk Wars: The Avengers Japanese TV series was launched together with a collectible game called Bachicombat, a game similar to the milk caps game, by Bandai.


Collectible card games

The RPG industry brought the development of the collectible card game (CCG) in the early 1990s which there were soon Marvel characters were featured in CCG of their own starting in 1995 with Fleer's OverPower (1995–1999). Later collectible card game were: * Marvel Superstars (2010–?) Upper Deck Company * ReCharge Collectible Card Game (2001–?) Marvel * Vs. System (2004–2009, 2014–) Upper Deck Company * X-Men Trading Card Game (2000–?) Wizards of the Coast * Marvel Champions: The Card Game (2019–present) Fantasy Flight Games, a Fantasy Flight Games#Living Card Games, Living Card Game


Miniatures

* Marvel Crisis Protocol (Fall 2019–) Asmodee, Atomic Mass Games * HeroClix, WizKids


Role-playing

TSR, Inc., TSR published the pen-and-paper role-playing game Marvel Super Heroes (role-playing game), Marvel Super Heroes in 1984. TSR then released in 1998 the ''Marvel Super Heroes Adventure Game'' which used a different system, the card-based SAGA system, than their first game. In 2003 Marvel Publishing published its own role-playing game, the ''Marvel Universe Roleplaying Game'', that used a diceless stone pool system. In August 2011 Margaret Weis Productions announced it was developing a tabletop role-playing game based on the Marvel universe, set for release in February 2012 using its house Cortex Plus RPG system.


Video games

Video games based on Marvel characters go back to 1984 and the Atari 2600 game, ''Spider-Man (Atari 2600 video game), Spider-Man''. Since then several dozen video games have been released and all have been produces by outside licensees. In 2014, ''Disney Infinity 2.0: Marvel Super Heroes'' was released that brought Marvel characters to the existing Disney sandbox video game.


Films

As of the start of September 2015, films based on Marvel's properties represent the highest-grossing U.S. franchise, having grossed over $7.7 billion as part of a worldwide gross of over $18 billion. As of 2024, the Marvel Cinematic Universe (MCU) has grossed over $32 billion.


Live shows

* ''Spider-Man's wedding (live performance), Spider-Man's Wedding'' (1987) *''Spider-Man On Stage'' (1999) *''Spider-Man Stunt Show: A Stunt Spectacular'' (2002–2004) *''Spider-Man Live!'' (2002–2003) * ''The Marvel Experience'' (2014–) *''Marvel Universe Live!'' (2014–) live arena show * ''Spider-Man: Turn Off the Dark'' (2011–2014) a Broadway musical


Prose novels

Marvel first licensed two prose novels to Bantam Books, who printed ''The Avengers Battle the Earth Wrecker'' by Otto Binder (1967) and ''Captain America: The Great Gold Steal'' by Ted White (author), Ted White (1968). Various publishers took up the licenses from 1978 to 2002. Also, with the various licensed films being released beginning in 1997, various publishers put out film novelizations. In 2003, following publication of the prose young adult novel ''Mary Jane'', starring Mary Jane Watson from the
Spider-Man Spider-Man is a superhero in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August 1962) in ...
mythos, Marvel announced the formation of the publishing Imprint (trade name), imprint Marvel Press. However, Marvel moved back to licensing with Pocket Books from 2005 to 2008. With few books issued under the imprint, Marvel and Disney Publishing Worldwide, Disney Books Group relaunched Marvel Press in 2011 with the Marvel Origin Storybooks line.


Television programs

Many television series, both live-action and animated, have based their productions on Marvel Comics characters. These include series for popular characters such as Spider-Man, Iron Man, the Hulk, the Avengers, the X-Men, Fantastic Four, the Guardians of the Galaxy, Daredevil, Jessica Jones, Luke Cage, Iron Fist, the Punisher, the Defenders, S.H.I.E.L.D., Agent Carter, Deadpool, Legion, and others. Additionally, a handful of television films, usually also pilots, based on Marvel Comics characters have been made.


Theme parks

Marvel has licensed its characters for theme parks and attractions, including Marvel Super Hero Island at Universal Orlando's Islands of Adventure in Orlando, Florida, which includes rides based on their iconic characters and costumed performers, as well as The Amazing Adventures of Spider-Man ride cloned from Islands of Adventure to Universal Studios Japan. Years after Disney purchased Marvel in late 2009, Walt Disney Parks and Resorts plans on creating original Marvel attractions at their theme parks, with Hong Kong Disneyland becoming the first Disney theme park to feature a Iron Man Experience, Marvel attraction. Due to the licensing agreement with Universal Studios, signed prior to Disney's purchase of Marvel, Walt Disney World and Tokyo Disney Resort are barred from having Marvel characters in their parks. However, this only includes characters that Universal is currently using, other characters in their "families" (X-Men, Avengers, Fantastic Four, etc.), and the villains associated with said characters. This clause has allowed Walt Disney World to have meet and greets, merchandise, attractions and more with other Marvel characters not associated with the characters at Islands of Adventures, such as Star-Lord and Gamora from ''Guardians of the Galaxy (film), Guardians of the Galaxy''.


Imprints

* Marvel Comics * Marvel Press, joint imprint with Disney Publishing Worldwide, Disney Books Group * Icon Comics (creator owned) * Infinite Comics *
Timely Comics Timely Comics was the common name for the group of corporations that was the earliest comic book arm of American publisher Martin Goodman (publisher), Martin Goodman, and the entity that would evolve by the 1960s to become Marvel Comics. "Timely P ...
* Max (comics), MAX * 20th Century Studios


Disney Kingdoms

Marvel Worldwide with Disney announced in October 2013 that in January 2014 it would release its first comic book title under their joint Disney Kingdoms imprint ''Seekers of the Weird'', a five-issue miniseries inspired by a never built Disneyland attraction Museum of the Weird. Marvel's Disney Kingdoms imprint has since released comic adaptations of Big Thunder Mountain Railroad, Walt Disney's Enchanted Tiki Room, The Haunted Mansion, two series on ''Figment'' based on Journey Into Imagination.


Defunct

* Amalgam Comics * CrossGen * Curtis Magazines/Marvel Magazine Group ** Marvel Monsters Group * Epic Comics (creator owned) (1982–2004) * Malibu Comics (1994–1997) * Marvel 2099 (1992–1998) * Marvel Absurd * Marvel Adventures, Marvel Age/Adventures * Marvel Books * Marvel Edge * Marvel Knights * Marvel Illustrated * Marvel Mangaverse * Marvel Music * Marvel Next * Marvel Noir * Marvel UK ** Marvel Frontier * Marvel Comics 2, MC2 * New Universe * Paramount Comics (co-owned with Viacom (2005–present), Viacom's Paramount Pictures) * Razorline * Star Comics * Tsunami (Marvel Comics), Tsunami * Ultimate Marvel, Ultimate Comics


See also

* List of comics characters which originated in other media * List of magazines released by Marvel Comics in the 1970s * Lists of Marvel Comics characters *List of current Marvel Comics publications *List of Timely and Atlas Comics publications


Notes


References


Further reading

* * * * *


External links

* * .
Complete Marvel Reading Order from Travis Starnes
{{Authority control Marvel Comics, 1939 establishments in New York City American companies established in 1939 Culture of the United States Articles which contain graphical timelines Comic book publishing companies of the United States Comics publications Companies that filed for Chapter 11 bankruptcy in 1996 Disney comics publishers Marvel Entertainment Publishing companies based in New York City Publishing companies established in 1939 The Walt Disney Company subsidiaries