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Marvin Eugene Throneberry (September 2, 1933 – June 23, 1994) was an American
Major League Baseball Major League Baseball (MLB) is a professional baseball league composed of 30 teams, divided equally between the National League (baseball), National League (NL) and the American League (AL), with 29 in the United States and 1 in Canada. MLB i ...
player. Affectionately known as "Marvelous Marv", he was the starting
first baseman A first baseman, abbreviated 1B, is the player on a baseball or softball team who fields the area nearest first base, the first of four bases a baserunner must touch in succession to score a run. The first baseman is responsible for the majori ...
for the 1962 New York Mets, a team which set the modern record for most losses in a season with 120, later broken by the
Chicago White Sox The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The club plays its ...
with 121 in . Throneberry became a well-known figure after appearing in numerous
Miller Lite Miller Lite is a 4.2% ABV reduced calorie light American lager beer produced by Molson Coors. It was introduced in 1973 in limited markets by the Miller Brewing Company (then owned by Philip Morris, Inc.) and began being distributed nationa ...
beer commercials in the 1970s and 1980s.


Early years

The left-handed batting and throwing native of Fisherville, Tennessee was a two-time all-city
baseball Baseball is a bat-and-ball games, bat-and-ball sport played between two team sport, teams of nine players each, taking turns batting (baseball), batting and Fielding (baseball), fielding. The game occurs over the course of several Pitch ...
player at South Side High School in Memphis. After turning down an offer to play alongside his older brother, Faye, with the
Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League East, East Division. Founded in as one of the Ameri ...
, he signed as an amateur free agent with the
New York Yankees The New York Yankees are an American professional baseball team based in the Boroughs of New York City, New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) Am ...
in May . During his playing days, he was listed as tall and .


Minor league slugger

Throneberry played the
outfield The outfield, in cricket, baseball and softball is the area of the field of play further from the batsman or batter than the infield. In association football, the outfield players are positioned outside the goal area. In bat and ball games ...
early in his minor league career, and shifted to first base in with the Kansas City Blues. He was one of the most feared
minor league Minor leagues are professional sports leagues which are not regarded as the premier leagues in those sports. Minor league teams tend to play in smaller, less elaborate venues, often competing in smaller cities/markets. This term is used in Nort ...
sluggers of the 1950s, and led the Blues with 21
home run In baseball, a home run (abbreviated HR) is scored when the Baseball (ball), ball is hit in such a way that the batting (baseball), batter is able to circle the bases and reach home plate safe (baseball), safely in one play without any error ( ...
s. The following season, he led the Triple-A American Association with 36 home runs and 117
runs batted in A run batted in or runs batted in (RBI) is a statistic in baseball and softball that credits a batter for making a play that allows a run to be scored (except in certain situations such as when an error is made on the play). For example, if th ...
as a member of the Denver Bears. That September, he received a call up to the
Casey Stengel Charles Dillon "Casey" Stengel (; July 30, 1890 – September 29, 1975) was an American Major League Baseball right fielder and Manager (baseball), manager, best known as the manager of the championship New York Yankees of the 1950s and later, t ...
led New York Yankees. Throneberry made his major league debut as a pinch runner for Eddie Robinson on September 25, at
Fenway Park Fenway Park is a ballpark located in Boston, Massachusetts, less than one mile from Kenmore Square. Since 1912, it has been the home field of Major League Baseball's (MLB) Boston Red Sox. While the stadium was built in 1912, it was substantia ...
. He remained in the game at first, and hit a sacrifice fly that scored Andy Carey in his first major league
plate appearance In baseball, a player is credited with a plate appearance (denoted by PA) each time he completes a turn batting. Under Rule 5.04(c) of the Official Baseball Rules, a player completes a turn batting when he is put out or becomes a runner. This ha ...
. In his first official
at bat In baseball, an at bat (AB) or time at bat is a batter's turn batting against a pitcher. An at bat is different from a plate appearance. A batter is credited with a plate appearance regardless of what happens upon completion of his turn at bat, ...
in the seventh inning, Throneberry hit a
bases loaded This is an alphabetical list of selected unofficial and specialized terms, phrases, and other jargon used in baseball, along with their definitions, including illustrative examples for many entries. 0–9 0 :"Oh and ..." See #count, coun ...
double Double, The Double or Dubble may refer to: Mathematics and computing * Multiplication by 2 * Double precision, a floating-point representation of numbers that is typically 64 bits in length * A double number of the form x+yj, where j^2=+1 * A ...
that scored two more, and later came around to score himself on a Bob Cerv single. All told, Throneberry went 2-for-2, with a double, run scored and three RBIs. His brother struck out three times for the Red Sox in the same game. He returned to the Denver Bears in , and once again led the American Association with 42 home runs and 145 RBIs. The following season, he clubbed 40 home runs, and drove in 124, tying an American Association record for leading the league in home runs and RBIs for three consecutive seasons.


New York Yankees

Throneberry made it back to the majors for good in . He collected his first hit of the season, a double off the
Baltimore Orioles The Baltimore Orioles (also known as the O's) are an American professional baseball team based in Baltimore. The Orioles compete in Major League Baseball (MLB) as a member club of the American League (AL) East Division. As one of the America ...
' Ken Lehman in his tenth at bat. Seeing most of his action as a
pinch hitter In baseball, a pinch hitter (PH) is a substitute batter. Batters can be substituted at any time while the ball is dead (not in active play); the manager may use any player who has not yet entered the game as a substitute. Unlike basketball, A ...
or late inning defensive replacement at first, an injury to Bill Skowron on May 11 landed Throneberry in the starting line up through the rest of May. He hit his first major league home run off the
Chicago White Sox The Chicago White Sox are an American professional baseball team based in Chicago. The White Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) American League Central, Central Division. The club plays its ...
's Bill Fischer on May 20. For the season, Throneberry batted .227 with seven home runs and 19 RBIs in 60 games. He reached the post season for the only time in his career as a rookie, and was struck out by Lew Burdette in his only at bat of the
World Series The World Series is the annual championship series of Major League Baseball (MLB). It has been contested since between the champion teams of the American League (AL) and the National League (NL). The winning team, determined through a best- ...
. Though he saw more playing time in , he was batting just .184 with three home runs and ten RBIs when Skrowron's season was ended by a fractured wrist. Throneberry responded by batting .286 with five home runs and twelve RBIs the rest of the way. After the season, he was part of the blockbuster trade that sent
1956 World Series The 1956 World Series was the World Series, championship series of Major League Baseball's (MLB) 1956 Major League Baseball season, 1956 season. The 53rd edition of the World Series, it was a best-of-seven playoff that matched the American Leagu ...
hero Don Larsen, Hank Bauer and Norm Siebern to the
Kansas City Athletics The Kansas City Athletics were a Major League Baseball team that played in Kansas City, Missouri, from 1955 to 1967, having previously played in Philadelphia, Pennsylvania, as the Philadelphia Athletics. After moving in 1967, the team became the ...
for power-hitting
outfielder An outfielder is a person playing in one of the three defensive positions in baseball or softball, farthest from the batter. These defenders are the left fielder, the center fielder, and the right fielder. As an outfielder, their duty is to catch ...
Roger Maris, Joe DeMaestri and Kent Hadley.


Kansas City A's

Throneberry began the season as a pinch-hitter, with Siebern, an outfielder with the Yankees and, like Throneberry, a left-handed hitter, starting at first base through the first five weeks of the campaign. Throneberry made only two starts in the field through May 23 and his batting average was a poor .176 with no extra-base hits. Retrosheet
1960 KC A Regular Season Batting Log for Marv Throneberry"
/ref> But on May 24 at Municipal Stadium, he was inserted into the lineup at first base (Siebern moved to left field) and Throneberry went three for four, with a homer, double and triple, driving in three runs and leading the Athletics to a 6–2 victory over the Red Sox. Starting assignments in late May and early June yielded three more homers. Finally, on June 21, Athletics
manager Management (or managing) is the administration of organizations, whether businesses, nonprofit organizations, or a government bodies through business administration, nonprofit management, or the political science sub-field of public administra ...
Bob Elliott moved Siebern to left field on a semi-permanent basis and installed Throneberry at first base. Facing almost exclusively right-handed pitching (he had 28 at bats against southpaws all year), Throneberry batted .250 with eleven home runs and 41 RBIs in , making 55 starts at first base. At home at Kansas City's Municipal Stadium, Throneberry batted .303 with 26 RBIs. On the road, his
batting average Batting average is a statistic in cricket, baseball, and softball that measures the performance of batters. The development of the baseball statistic was influenced by the cricket statistic. Cricket In cricket, a player's batting average is ...
fell to .205. Midway through the season, he was traded to the Baltimore Orioles for
left fielder In baseball, a left fielder, abbreviated LF, is an outfielder who plays defense in left field. Left field is the area of the outfield to the left of a person standing at home plate and facing towards the pitcher's mound. In the numbering system ...
Gene Stephens.


Baltimore Orioles

With an
All-Star An all-star team is a group of people all having a high level of performance in their field. Originating in sports, it has since drifted into vernacular and has been borrowed heavily by the entertainment industry. Sports "All-star" as a sport ...
MVP candidate who batted left-handed in Jim Gentile at first base, the Orioles used Throneberry mostly as a pinch hitter or in
right field A right fielder, abbreviated RF, is the outfielder in baseball or softball who plays defense in right field. Right field is the area of the outfield to the right of a person standing at home plate and facing towards the pitcher's mound. In t ...
. On June 13, his ninth inning pinch hit single drove in Dick Hall for the walk off victory over the Washington Senators. On June 27, he went 3-for-4 with two home runs and three RBIs against his former teammates in Kansas City to lead the O's to a 5–3 victory. Seventeen games into the season, the Orioles traded him to the expansion
New York Mets The New York Mets are an American professional baseball team based in the Boroughs of New York City, New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member club of the National League (baseball), National ...
for a
player to be named later In Major League Baseball, a player to be named later (PTBNL) is an unnamed player involved in exchange or "trade" of players between teams. The terms of a trade are not finalized until a later date, most often following the conclusion of the seaso ...
and cash. The Mets sent
catcher Catcher is a position in baseball and softball. When a batter takes their turn to hit, the catcher crouches behind home plate, in front of the (home) umpire, and receives the ball from the pitcher. In addition to this primary duty, the catc ...
Hobie Landrith Hobert Neal Landrith (March 16, 1930 – April 6, 2023) was an American professional baseball player. He played in Major League Baseball as a catcher from 1950 through 1963 for the Cincinnati Reds, Cincinnati Reds/Redlegs, Chicago Cubs, St. Loui ...
, their first selection in the 1961 Major League Baseball expansion draft, to the Orioles to complete the deal.


New York Mets

Reunited with Manager Casey Stengel, Throneberry got his first chance as a regular. On May, in his first game as a Met, Throneberry went 1-for-4, and scored a run in the ninth in an 8–5 loss to the
Milwaukee Braves The Milwaukee Braves were a Major League Baseball club that played in Milwaukee, Wisconsin, from 1953 to 1965, having previously played in Boston, Massachusetts, as the Boston Braves. After relocating to Atlanta, Georgia, in 1966 they were rename ...
. He would not see home plate again until June 9, when he went 3-for-4 with a run scored and his first RBI as a Met in an 11–6 victory over the
Chicago Cubs The Chicago Cubs are an American professional baseball team based in Chicago. The Cubs compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Central, Central Division. Th ...
. The 1962 Mets may not have won many games, but these "Lovable losers" won the hearts of sports fans, and no one exemplified that more than Throneberry. Many humorous stories surfaced about Throneberry, who facetiously came to be known as "Marvelous Marv." While it is likely that many of these stories are exaggerated or false, they helped turn Throneberry into almost legendary status among Mets fans. The fact of his initials spelling "MET" accentuated all anecdotes. Throneberry maintained a sense of humor about his play and became a favorite with fans and the media (after the season, he received the Ben Epstein Memorial "Good Guy" Award). At one point he had a fan club which numbered around 5,000 members. They wore shirts with the word "VRAM" (Marv backwards) and took up chanting "Cranberry, Strawberry, we love Throneberry." In one famous story, on June 17, Throneberry hit a triple against the Cubs, but was called out after
Ernie Banks Ernest Banks (January 31, 1931 – January 23, 2015), nicknamed "Mr. Cub" and "Mr. Sunshine", was an American professional baseball player who starred in Major League Baseball (MLB) as a shortstop and first baseman for the Chicago Cubs between ...
took a relay throw and stepped on first base. "Didn't touch the bag, you know, Dusty," Banks told umpire Dusty Boggess. According to the legend, Throneberry was called out at first and Stengel came out to argue the call, but he was told by the umpire "Don't bother arguing, Casey, he missed second base, too." (In another version of the story, Stengel was told this by his first-base coach.) Stengel, after a pause, supposedly replied, "Well, I know he touched third base because he's standing on it!" The next batter, Charlie Neal, hit a home run, prompting Stengel to come out of the dugout following him and pointing at all four bases. Throneberry's mistake proved costly, as the Cubs won the game 8–7. In the second game of a June 22 doubleheader with fellow expansion club, the Houston Colt .45s, Throneberry committed three of six Mets errors. On August 2, Throneberry had his second career two-home-run game in a 9–4 loss to the
Philadelphia Phillies The Philadelphia Phillies are an American professional baseball team based in Philadelphia. The Phillies compete in Major League Baseball (MLB) as a member club of the National League (NL) East Division. Since 2004, the team's home stadium has ...
. His 16 home runs and 49 RBIs in 1962 were both career highs; however, he also committed 17 errors at first base. His
fielding percentage In baseball statistics, fielding percentage, also known as fielding average, is a measure that reflects the percentage of times a baseball positions, defensive player properly handles a batted or thrown ball. It is calculated by the sum of putout ...
of .981 would not be equaled by a major-league regular first baseman until
César Cedeño César Cedeño Encarnación (born February 25, 1951) is a Dominican former professional baseball player and coach. He played in Major League Baseball as a center fielder from 1970 to 1986, most prominently as a member of the Houston Astros whe ...
fielded .981 in 1979 for the
Houston Astros The Houston Astros are an American professional baseball team based in Houston. The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) American League West, West Division. They are one of two major leag ...
. During the off-season, the Mets acquired Tim Harkness from the
Los Angeles Dodgers The Los Angeles Dodgers are an American professional baseball team based in Los Angeles. The Dodgers compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League West, West Div ...
. Harkness assumed the starting first base job, with Throneberry relegated to pinch hitting duty. After going just 2-for-15 through May 5, he was demoted to the Triple-A Buffalo Bisons. While clubbing 16 home runs for Buffalo, he batted just .176. He batted .083 in eight games in before being released.


Career statistics

Throneberry hit 201 minor league home runs with a .269 batting average. With the exception of one rough year defensively, Throneberry was no worse than average with his career fielding percentage and range factor (8.01) as a first baseman.


Miller Lite commercials

"Marvelous Marv" later became one of the original spokesmen for
Miller Lite Miller Lite is a 4.2% ABV reduced calorie light American lager beer produced by Molson Coors. It was introduced in 1973 in limited markets by the Miller Brewing Company (then owned by Philip Morris, Inc.) and began being distributed nationa ...
beer in the mid-1970s, poking fun at himself in a series of TV commercials. Throneberry's most famous line: "If I do for Lite what I did for baseball, I'm afraid their sales will go down." In another popular ad, after other celebrities are shown, Throneberry is shown at the end, saying: "I still don't know why they asked me to do this commercial." Columnist Jimmy Breslin quipped, "Having Marv Throneberry play for your team is like having Willie Sutton work for your bank."


Personal life

Throneberry died of cancer on June 23, in Fisherville, Tennessee, at age 60. He and his wife, Dixie had five children, ten grandchildren and four great-grandchildren. One of his grandchildren is filmmaker Craig Brewer. In , Throneberry was inducted into the
Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders Kentucky to the north, Virginia to the northeast, North Carolina t ...
Sports Hall of Fame.


References


External links

, o
The Ultimate Mets database
* * * {{DEFAULTSORT:Throneberry, Marv 1933 births 1994 deaths American Association (1902–1997) MVP Award winners Baltimore Orioles players Baseball players from Tennessee Binghamton Triplets players Buffalo Bisons (minor league) players Deaths from cancer in Tennessee Denver Bears players Quincy Gems players Kansas City Athletics players 20th-century American sportsmen Kansas City Blues (baseball) players Major League Baseball first basemen New York Mets players New York Yankees players People from Collierville, Tennessee Sportspeople from Shelby County, Tennessee Cinco Estrellas players American expatriate baseball players in Nicaragua