is the name of a

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

ese

miso is a traditional Japanese seasoning. It is a thick paste produced by fermenting soybeans with salt and kōji (the fungus ''Aspergillus oryzae''), and sometimes rice, barley, seaweed, or other ingredients. It is used for sauces and spreads; p ...

soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan. On December 5, 2007, Marukome USA, Inc. opened its

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

headquarters and factory in

Irvine, California Irvine () is a Planned community, planned city in central Orange County, California, United States, in the Los Angeles metropolitan area. It was named in 1888 for the landowner James Irvine. The Irvine Company started developing the area in the ...

. As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.

Marketing

In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model

Miranda Kerr Miranda May Kerr (; born 20 April 1983) is an Australian model. She rose to prominence in 2007 as one of the Victoria's Secret Angels. Kerr was the first Australian Victoria's Secret model and also represented the Australian department store c ...

, with the model providing her personal input into the creation of the new products.

References

External links

Marukome

Marukome USA
Condiment companies of Japan Food and drink companies of Japan Companies based in Nagano Prefecture Food and drink companies established in 1854 Japanese brands Soy product brands Japanese companies established in 1854 {{Japan-cuisine-stub