Marty Weiser (1912 - August 28, 1988) was an American film publicist. He is best known for his 50-year tenure at Warner Bros., and for his innovative and flamboyant methods of promoting films. Weiser lived in Rochester, N.Y. and earned degrees in English and Journalism at the

University of Rochester The University of Rochester is a private university, private research university in Rochester, New York, United States. It was founded in 1850 and moved into its current campus, next to the Genesee River in 1930. With approximately 30,000 full ...

. Weiser began his career with Warner Bros. in the early 1930s as an office boy in their New York headquarters. He quickly transferred to their Exploitation Department, where he worked on his first film, the 1934 B-picture ''

Harold Teen ''Harold Teen'' is a discontinued, long-running American comic strip written and drawn by Carl Ed (pronounced "eed"). Publisher Joseph Medill Patterson may have suggested and certainly approved the strip's concept, loosely based on Booth Tarkin ...

''. Weiser is known for his elaborate and comedic promotional campaigns for films. For Mel Brooks's ''

Blazing Saddles ''Blazing Saddles'' is a 1974 American satirical postmodernist Western black comedy film directed by Mel Brooks, who co-wrote the screenplay with Andrew Bergman, Richard Pryor, Norman Steinberg and Alan Uger, based on a story treatment by Be ...

'' (1974), Weiser invited a large group of horses to a drive-in for the film's premiere.

References

1912 births 1988 deaths University of Rochester alumni Businesspeople from Rochester, New York 20th-century American businesspeople {{US-film-bio-stub