Martini is a brand of Italian drinks, named after the Martini & Rossi Distilleria Nazionale di Spirito di Vino, in

Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...

History

Clemente Michel, Carlo Re, Carlo Agnelli and Eligio Baudino started the company in 1847, as a vermouth bottling plant in Pessione. A few years later

Alessandro Martini Alessandro Martini (16 May 1812 – 14 March 1905) was an Italian businessman, founder of one of the most important vermouth companies in the world, Martini & Rossi, which produces the Martini vermouth. In 1830 he purchased a small wine compan ...

joined the team, becoming the director in 1863 along with Teofilo Sola and Luigi Rossi (who was the inventor of a vermouth). In 1863 they changed the company name to Martini, Sola & Cia. They started exporting bottles of

vermouth Vermouth (, ) is an Italian aromatized wine, aromatized, fortified wine, flavored with various Botany, botanicals (roots, Bark (botany), barks, flowers, seeds, Herb, herbs, and Spice, spices) and sometimes Food coloring, colored. The modern ve ...

around the world. New York city was given its first crates in 1867. At the time the firm was awarded several prizes, which are still recorded on the bottles: Dublin (1865), Paris (1867 and 1878), Vienna (1873) and Philadelphia (1876). Just thirty years after its creation, Martini was available in the United States, Brazil, Argentina, Greece, Portugal, Belgium, Egypt and other countries. In 1879 the Sola family sold its interests to the remaining partners, who renamed the company Martini & Rossi, as it stands today. The brand may have given the American martini vermouth and gin cocktail its name (an early recipe for which is known from 1888), though other speculations on the cocktail's etymology exist. In 1892 the business was taken over by Rossi's four sons; control passed to his grandsons in 1930. In 1929 the Martini Ball & Bar logo was registered for the first time. Restructuring was carried out in 1977 resulting in the creation of the General Beverage Corporation. In 1992 Martini & Rossi merged with Bacardi. "Martini is the world's fourth most powerful 'spirit' brand" according to a survey of the market in 2006. In 1970 and 1971 Martini together with Rossi supported the so-called "Ladies Football World Championships". These tournaments were entirely independent from

FIFA The Fédération Internationale de Football Association (), more commonly known by its acronym FIFA ( ), is the international self-regulatory governing body of association football, beach soccer, and futsal. It was founded on 21 May 1904 to o ...

and the common national soccer associations. They were held in

Rome Rome (Italian language, Italian and , ) is the capital city and most populated (municipality) of Italy. It is also the administrative centre of the Lazio Regions of Italy, region and of the Metropolitan City of Rome. A special named with 2, ...

and in

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

.Women, Soccer and Transnational Migration
(Jean Williams; via Google Books)

Drinks

Martini is made from four ingredients: wine, botanicals, sugar and alcohol * Martini Rosso – 1863 * Martini Extra Dry – launched on

New Year's Day In the Gregorian calendar, New Year's Day is the first day of the calendar year, January 1, 1 January. Most solar calendars, such as the Gregorian and Julian calendars, begin the year regularly at or near the December solstice, northern winter ...

1900 * Martini Bianco – 1910 * Martini Rosato – 1980 * Martini D'Oro – 1998 * Martini Fiero – 1998 – new 2017 * Martini Soda * Martini Riserva Montelera * Martini Bitter – 1872 * Martini Brut * Martini Rosé demi sec – 2009 * Martini Dolce * Martini Prosecco * Martini Asti * Martini Gold by Dolce&Gabbana – 2010 * Martini Royale – 2012 * Martini Gran Lusso Limited Edition 150 years – 2013 * Martini Riserva Speciale Ambrato – 2015 * Martini Riserva Speciale Rubino – 2015 * Martini Riserva Speciale Bitter – 2017

References

{{Reflist

External links

Official website
Bacardi brands Vermouth Italian brands Italian alcoholic drinks

History

Drinks

See also

References

External links