Martina Castro
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Martina Castro is an Uruguayan-American audio journalist, editor, producer, and educator. She is the
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
and founder of Adonde Media, a podcast production company and host of the ''
Duolingo Duolingo, Inc. is an American educational technology company that produces learning Mobile app, apps and provides Language assessment, language certification. Duolingo offers courses on 43 languages, ranging from English language, English, Fre ...
Spanish'' and ''The Vivo Songbook Podcasts''. She co-founded and produced Radio Ambulante, the first Spanish-language podcast distributed by
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
.


Early life and education

Castro was born in 1982 in
Maryland Maryland ( ) is a U.S. state, state in the Mid-Atlantic (United States), Mid-Atlantic region of the United States. It borders the states of Virginia to its south, West Virginia to its west, Pennsylvania to its north, and Delaware to its east ...
to a mother and father from
Montevideo Montevideo (, ; ) is the capital city, capital and List of cities in Uruguay, largest city of Uruguay. According to the 2023 census, the city proper has a population of 1,302,954 (about 37.2% of the country's total population) in an area of . M ...
, Uruguay. As a young child, she first spoke Spanish and then learned English, and then immersed herself in Spanish during a month-long visit to Uruguay when she was 13, after which she has said she began to think in Spanish. Throughout her childhood, she regularly visited her family in Uruguay. Castro attended
Thomas Jefferson High School for Science and Technology Thomas Jefferson High School for Science and Technology (also known as TJHSST, Thomas Jefferson, or TJ) is a Virginia magnet high school in Fairfax County, Virginia operated by Fairfax County Public Schools. The school occupies the building of t ...
in
Alexandria, Virginia Alexandria is an independent city (United States), independent city in Northern Virginia, United States. It lies on the western bank of the Potomac River approximately south of Washington, D.C., D.C. The city's population of 159,467 at the 2020 ...
, and then attended
Amherst College Amherst College ( ) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Amherst, Massachusetts, United States. Founded in 1821 as an attempt to relocate Williams College by its then-president Zepha ...
. While in college, Castro wrote the first blog for
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
's Next Generation Radio program. Castro graduated from Amherst in 2004, majoring in
women's and gender studies Women's studies is an academic field that draws on Feminism, feminist and interdisciplinary methods to place women's lives and experiences at the center of study, while examining Social constructionism, social and cultural constructs of gender; ...
.


Career

After graduating college, Castro had an internship at NPR, and then worked at NPR for four and a half years on a variety of NPR's newsprograms. After NPR, she worked at
KALW KALW (91.7 MHz) is a non-commercial FM public radio station, owned by the San Francisco Unified School District (SFUSD), and serving the San Francisco Bay Area. Its studios are in Phillip and Sala Burton Academic High School off Manse ...
, an NPR member station in
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,
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. At KALW, she was a managing editor of the KALW show ''
Crosscurrents ''CrossCurrents'' is a quarterly peer-reviewed academic journal published by the Association for Public Religion and Intellectual Life. The editor-in-chief is S. Brent Rodriguez-Plate (Hamilton College). Before 1990, it was published by Cross Cu ...
'' and produced a series titled Audiophiles. In 2011, Castro co-founded Radio Ambulante with Daniel Alarcón, Carolina Guerrero, and Annie Correal; the show is now distributed by NPR, and Castro also worked as a sound designer for the project. Castro has also worked independently on other projects for ''
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
'' and ''
Morning Edition ''Morning Edition'' is an American radio news program produced and distributed by NPR. It airs weekday mornings (Monday through Friday) and runs for two hours, and many stations repeat one or both hours. The show feeds live from 5:00 to 9:00 a ...
''. In 2015, Castro received a
Fulbright grant The Fulbright Program, including the Fulbright–Hays Program, is one of several United States cultural exchange programs with the goal of improving intercultural relations, cultural diplomacy, and intercultural competence between the people o ...
to teach the art of audio storytelling at the University of Montevideo in Uruguay. She then moved to Chile and applied to the incubator program StartUp Chile. In that program, she started Adonde Media, a global production company focused on podcasts in Spanish. Since its founding in 2017, Adonde Media clients have included
Duolingo Duolingo, Inc. is an American educational technology company that produces learning Mobile app, apps and provides Language assessment, language certification. Duolingo offers courses on 43 languages, ranging from English language, English, Fre ...
, TED,
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,
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, and
Georgetown University Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...
. In 2017, the ''Duolingo Spanish Podcast'' launched, hosted and co-produced by Castro, to support English speakers learning Spanish, using true first-person stories from around the Spanish-speaking world. In 2020, Castro narrated a six-part series titled "El Gran Robo Argentino" ("The Great Argentine Heist") on the ''Duolingo Spanish Podcast'', focused on the true story of a 2006 bank robbery in Argentina, with interviews of people related to the historical event. Castro has also focused on data collection about podcast user interests and habits; in 2019, the community of Spanish language podcasters that she co-founded called Podcaster@s, conducted the first collaborative podcast listener survey, and in 2020, Adonde Media was a funder of the first U.S. Latino Podcast Listener Report by Edison Research. In 2020, Adonde Media announced it would produce and distribute the fifth season of the Spanish-language podcast, ''Las Raras'', with Castro as the executive producer. Castro was the executive producer of the ''Las Raras'' episode "Cruces en el desierto" (Crosses in the Desert), which won the 2020 Best Audio Documentary award from the
International Documentary Association International Documentary Association (IDA), founded in 1982, is a non-profit 501(c)(3) that promotes nonfiction filmmakers, and is dedicated to increasing public awareness for the documentary genre. Their major program areas are: Advocacy, Film ...
. In 2021, Adonde Media and
Hrishikesh Hirway Hrishikesh Hirway (born February 1, 1979) is an American musician, producer, and podcast and television host. He has made four albums under the name The One AM Radio, and has a side project with Lakeith Stanfield called Moors. He is the creator a ...
announced their partnership with support from PRX's
Radiotopia Radiotopia is a podcast network founded by Roman Mars (host of '' 99% Invisible'') and run by the Public Radio Exchange. The network is organized as a collective of some two dozen shows whose producers have complete artistic control over their wo ...
to produce a spinoff of ''
Song Exploder ''Song Exploder'' is a music podcast created and hosted by Hrishikesh Hirway, which debuted in January 2014. It is part of the Radiotopia podcast network from PRX. The show features musicians talking about the creative process behind an individua ...
'', titled ''Canción Exploder'', for Spanish-speaking audiences.


Awards and honors

* 2010 New Voices Scholar, Association of Independents in Radio *2014 National Edward R. Murrow award for News Documentary (host, editor, and producer of ''The Race to an Emergency'') * 2020 Best Audio Documentary award,
International Documentary Association International Documentary Association (IDA), founded in 1982, is a non-profit 501(c)(3) that promotes nonfiction filmmakers, and is dedicated to increasing public awareness for the documentary genre. Their major program areas are: Advocacy, Film ...
(executive producer of ''Crosses in the Desert / Cruces en el desierto'')


References


External links

*
Adonde Media

Radio Ambulante
{{DEFAULTSORT:Castro, Martina 1982 births 21st-century American businesswomen 21st-century American women writers American company founders American women chief executives American women editors American women podcasters American music podcasters American women radio journalists Amherst College alumni Living people People from Maryland