Martin Lorentzon
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Sven Hans Martin Lorentzon (; born 1 April 1969) is a Swedish entrepreneur and co-founder of Tradedoubler and
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
. From 2013 to 2018 he was on the board of Telia Company. Since April 2019, he has been an expert on Sweden's immigrants' integration issues for the
Moderate Party The Moderate Party ( , , M), commonly referred to as the Moderates ( ), is a Liberal conservatism, liberal-conservative* * * * * List of political parties in Sweden, political party in Sweden. The party generally supports tax cuts, the free ma ...
commission ''New Swedish Model''.


Early life

Lorentzon was born on 1 April 1969 in the south of Sweden in the village of Åsenhöga, in the Gnosjö region of
SmĂ„land SmĂ„land () is a historical Provinces of Sweden, province () in southern Sweden. SmĂ„land borders Blekinge, Scania, Halland, VĂ€stergötland, Östergötland and the island Öland in the Baltic Sea. The name ''SmĂ„land'' literally means "small la ...
province. In February 1970, his family moved to
BorÄs BorÄs ( , , ) is a city (officially, a locality) and the seat of BorÄs Municipality, VÀstra Götaland County, Sweden. It had 114,556 inhabitants in 2024. It is widely known for being a textile city, home to worldwide brands and companie ...
, and he grew up in the Hestra quarter. His mother, Brita (born 21 September 1936), worked as a teacher, and his father, Sven, (born 1 July 1932) was an economist. Lorentzon has two older siblings. He is a graduate of the
Chalmers University of Technology Chalmers University of Technology (, commonly referred to as Chalmers) is a private university, private research university located in Gothenburg, Sweden. Chalmers focuses on engineering and science, but more broadly it also conducts research ...
in
Gothenburg Gothenburg ( ; ) is the List of urban areas in Sweden by population, second-largest city in Sweden, after the capital Stockholm, and the fifth-largest in the Nordic countries. Situated by the Kattegat on the west coast of Sweden, it is the gub ...
.


Career

As a student at the SÀrlaskolan primary school in BorÄs, Lorentzon told classmates that he wanted to sell one
matchbox A matchbox is a container or case for matches, made of paperboard, cardboard, thin wood, or metal, generally in the form of a box with a separate drawer sliding inside the cover. Matchboxes generally measure 5 x 3.5 x 1.5 cm, and commonly have ...
to every Chinese person and become a
billionaire A billionaire is a person with a net worth of at least 1,000,000,000, one billion units of a given currency, usually of a major currency such as the United States dollar, euro, or pound sterling. It is a sub-category of the concept of the ultr ...
. For high school he attended the technical department of Sven Eriksonsgymnasiet, where he liked to go to parties but always put education first: if there was a party before a test he would lie that he was sick and would have to stay home. In 1990, Lorentzon began his studies at the
Chalmers University of Technology Chalmers University of Technology (, commonly referred to as Chalmers) is a private university, private research university located in Gothenburg, Sweden. Chalmers focuses on engineering and science, but more broadly it also conducts research ...
where he studied industrial economics and later finished with a Master of Science and engineering degree. He attended economics courses at the Gothenburg School of Business, Economics and Law. Lorentzon also studied economics at the Stockholm School of Economics and took courses in
rhetoric Rhetoric is the art of persuasion. It is one of the three ancient arts of discourse ( trivium) along with grammar and logic/ dialectic. As an academic discipline within the humanities, rhetoric aims to study the techniques that speakers or w ...
and argumentation at
Stockholm University Stockholm University (SU) () is a public university, public research university in Stockholm, Sweden, founded as a college in 1878, with university status since 1960. With over 33,000 students at four different faculties: law, humanities, social ...
. In 1995, Lorentzon started an internship at the Swedish telephone incumbent, Telia. He moved to San Francisco and worked in the
AltaVista AltaVista was a web search engine established in 1995. It became one of the most-used early search engines, but lost ground to Google and was purchased by Yahoo! in 2003, which retained the brand, but based all AltaVista searches on its own sear ...
office there. In
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
he met skilled web entrepreneurs and found a job at an investment company called Cell Ventures, where he met Felix Hagnö, the son of the owners of a Swedish clothing line called Joy. In September 1999, Lorentzon and Hagnö founded Netstrategy, which would later become the leading European marketplace Tradedoubler. The company soon became commercially profitable and socially acclaimed; in 2001, it won the Swedish Guldmusen prize for "IT-rookie of the Year", the Swedish Trade Council in the United Kingdom prize "Achievement Award" in 2002 for Swedish companies that have been the most successful in the UK over the past year, and the Swedish "Export Hermes" prize in 2004 for the best Swedish exporting company. Lorentzon then moved to Germany. Web sales peaked and in 2005 he sold his Tradedoubler option for
US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...
70 million. Lorentzon then moved back to Sweden after ten years abroad. In March 2006 Tradedoubler bought advertising service Advertigo, created by
Daniel Ek Daniel Georg Ek (; born 21 February 1983) is a Swedish businessman and technologist. He is the co-founder and chief executive officer (CEO) of music streaming service Spotify. As of May 2025, his net worth was estimated at $9.2 billion by ''For ...
. Ek and Lorentzon quickly became friends, finding that they had common experiences of depression because of unexpected wealth and a lack of purpose. From April 2013 to March 2018, Lorentzon was a member of the board of directors at Telia, and owned 230,000 shares.


Spotify

In April 2006, Ek and Lorentzon decided to start a new company. Lorentzon left the board of Tradedoubler and gave one million euros to Ek. In June 2006
Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...
was registered. Spotify was started as a music streaming service earning its profits from online advertising, a business that they both knew very well. Lorentzon spent his own money on developers' salaries, offices, and renting music licenses. They tried to attract investor money, but Lorentzon was not satisfied with the terms with which they were offered to cooperate. Because of these unplanned expenses, Lorentzon's share in Spotify turned out to be the largest. His option was estimated at more than US$4 billion; he holds 43.3% voting rights and owns 12.7% shares. Hagnö decided to join in his former colleague's venture, and owns 6.6% of the shares worth US$1.5 billion. Lorentzon was
chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
from 2006 to 2013 and
chairman The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the gro ...
of
board of directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...
from 2008 to 2016, until Ek took over these roles. In interviews Ek and Lorentzon claim that they are best friends and there has not been a day since 2006 when they did not speak at least once a day. Lorentzon is responsible for developing the company's future goals and development strategy, budget, salaries, verification of legal and annual financial reports.


Civic involvement

In 2013, Lorentzon joined Prince Daniel's Fellowship Project, and visits upper secondary schools, universities, and university colleges around Sweden to inspire young people to get involved in entrepreneurship. In 2016, he was elected as a member of the
Royal Swedish Academy of Engineering Sciences The Royal Swedish Academy of Engineering Sciences (, IVA), founded on 24 October 1919 by King Gustaf V, is one of the royal academies in Sweden. The academy is an independent organisation, which promotes contact and exchange between business, ...
under the Department of Education and Research, which promotes contact and exchange between business, research, and government entities. In 2014, Lorentzon was named International Swede of the Year, and in 2015, he was awarded the AffÀrsbragden (The Business Achievement) from the newspaper
Svenska Dagbladet (, "The Swedish Daily News"), abbreviated SvD, is a daily List of Swedish newspapers, newspaper published in Stockholm, Sweden. History and profile The first issue of appeared on 18 December 1884. During the beginning of the 1900s the pap ...
. In the spring of 2015, Lorentzon was given an honorary doctorate at the Chalmers University of Technology.


Politics

Lorentzon and his fellow Spotify cofounder Ek have advocated for lowering taxes in Sweden, which are some of the highest in the world, and for less restrictive permitting policies. In 2016, they wrote an open letter to the Swedish government arguing that if changes to Swedish law regarding housing, taxation, and education are not made, Spotify will be forced to relocate from the country. They asserted that high taxes on stock options in Sweden make it difficult to incentivize programmers to work at startups while competing with larger companies on salary. They also wrote that Swedish permitting policy is overly restrictive, limiting the supply of affordable housing in the country. In April 2019, Lorentzon was tasked as an immigrants' integration issues expert in a
Moderate Party The Moderate Party ( , , M), commonly referred to as the Moderates ( ), is a Liberal conservatism, liberal-conservative* * * * * List of political parties in Sweden, political party in Sweden. The party generally supports tax cuts, the free ma ...
commission ''New Swedish Model'' created by
Ulf Kristersson Ulf Hjalmar Kristersson (; born 29 December 1963) is a Swedish politician who has served as the Prime Minister of Sweden, prime minister of Sweden since 2022. He has been the leader of the Moderate Party (M) since 2017 and a Member of Parliamen ...
before the
2022 Swedish general election General elections were held in Sweden on 11 September 2022 to elect the 349 members of the Riksdag who in turn elected the Prime Minister of Sweden. Under the constitution, regional and municipal elections were also held on the same day. The pr ...
which resulted in Kristersson becoming prime minister.


Personal life

He has lived in Vasastan, Stockholm, since 2005. He also owns an apartment in the ski resort community of
Åre Åre () is a Urban areas in Sweden, locality and one of the leading Scandinavian ski resorts situated in Åre Municipality, JĂ€mtland County, Sweden with 3,200 inhabitants in 2018. It is, however, not the seat of the municipality, which is JĂ€rpe ...
. In 2006, he paid 1.4 million euro in taxes.


Awards

* 2014 - International Swede of the Year (along with
Daniel Ek Daniel Georg Ek (; born 21 February 1983) is a Swedish businessman and technologist. He is the co-founder and chief executive officer (CEO) of music streaming service Spotify. As of May 2025, his net worth was estimated at $9.2 billion by ''For ...
) * 2015 - AffÀrsbragden (The Business Achievement),
Svenska Dagbladet (, "The Swedish Daily News"), abbreviated SvD, is a daily List of Swedish newspapers, newspaper published in Stockholm, Sweden. History and profile The first issue of appeared on 18 December 1884. During the beginning of the 1900s the pap ...
* 2015 - Honorary doctorate,
Chalmers University of Technology Chalmers University of Technology (, commonly referred to as Chalmers) is a private university, private research university located in Gothenburg, Sweden. Chalmers focuses on engineering and science, but more broadly it also conducts research ...
* 2016 - Elected as member of the
Royal Swedish Academy of Engineering Sciences The Royal Swedish Academy of Engineering Sciences (, IVA), founded on 24 October 1919 by King Gustaf V, is one of the royal academies in Sweden. The academy is an independent organisation, which promotes contact and exchange between business, ...
(Department of Education and Research) * 2020 - H. M. The King's Medal (12th size gold, silver-gilt) * 2021 - Gustaf Dalén Medal


References

{{DEFAULTSORT:Lorentzon, Martin Living people 1969 births Swedish billionaires Swedish company founders People from BorÄs Chalmers University of Technology alumni Stockholm School of Economics alumni Spotify people