Martin Helmut Wiggers (born 31 July 1963) is a German economist, editor, author and businessman.

Education

In the 1980s Wiggers studied

Business Administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...

at the Munich School Of Strategic Management of the

Ludwig Maximilian University of Munich The Ludwig Maximilian University of Munich (simply University of Munich, LMU or LMU Munich; ) is a public university, public research university in Munich, Bavaria, Germany. Originally established as the University of Ingolstadt in 1472 by Duke ...

Basel II

Long before the implementation of

Basel II Basel II is the second of the Basel Accords, which are recommendations on banking laws and regulations issued by the Basel Committee on Banking Supervision. It is now extended and partially superseded by Basel III. The Basel II Accord was publ ...

George W. Stroke and Wiggers pointed out that a

financial crisis A financial crisis is any of a broad variety of situations in which some financial assets suddenly lose a large part of their nominal value. In the 19th and early 20th centuries, many financial crises were associated with Bank run#Systemic banki ...

will come, because of its systemic dependencies on a few rating agencies. After the breakout of the crisis

Alan Greenspan Alan Greenspan (born March 6, 1926) is an American economist who served as the 13th chairman of the Federal Reserve from 1987 to 2006. He worked as a private adviser and provided consulting for firms through his company, Greenspan Associates L ...

agreed to this opinion in 2007. At least the Financial Crisis Inquiry Report confirmed this point of view in 2011.

DaimlerChrysler

In 1998,

Daimler-Benz Mercedes-Benz Group AG (formerly Daimler-Benz, DaimlerChrysler, and Daimler) is a Germany, German Multinational corporation, multinational Automotive industry, automotive company headquartered in Stuttgart, Baden-Württemberg, Germany. It is o ...

and

Chrysler Corporation FCA US, LLC, doing business as Stellantis North America and known historically as Chrysler ( ), is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of ...

announced a merger, valued at 38 billion, resulting in a change in company name to "DaimlerChrysler AG". The merger delivered promised synergies and successfully integrated the two businesses. Wiggers' concept of a platform strategy like the VW Group, was implemented only for a few models, so the synergy effects in development and production were too low. As late as 2002, DaimlerChrysler appeared to run two independent product lines. Later that year, the company launched products that appeared to integrate elements from both sides of the company, including the Chrysler Crossfire, which was based on the Mercedes SLK platform and utilized Mercedes's 3.2L V6, and the Dodge Sprinter/ Freightliner Sprinter, a re-badged

Mercedes-Benz Sprinter The Mercedes-Benz Sprinter is a light commercial vehicle (van) built by Mercedes-Benz Group AG of Stuttgart, Germany as a large van, chassis cab, minibus, and pickup truck. In the past, the Sprinter had been sold under the Mercedes-Benz, Dodge, ...

van. Chrysler reported losses of US$1.5 billion in 2006. It then announced plans to lay off 13,000 employees in mid-February 2007, close a major assembly plant and reduce production at other plants in order to restore profitability by 2008. In May 2007 Daimler agreed to sell the Chrysler unit to

Cerberus Capital Management Cerberus Capital Management, L.P. is an American global alternative investment firm with assets across credit, private equity, and real estate strategies.Leaders Magazine"Providing Economic Opportunity: An Interview with The Honorable Dan Qua ...

for US$6 billion. Two years later Chrysler's bankruptcy was filing in the United States. After the merger Fiat Chrysler in 2014 Wiggers' concept of a platform strategy was implemented.

''Strategische Unternehmensführung''

Wiggers was

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

of the

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

'' Strategische Unternehmensfuehrung'' (English: Strategic Management or Strategic Leadership), established in 1998. It was published semi-annual in

Munich Munich is the capital and most populous city of Bavaria, Germany. As of 30 November 2024, its population was 1,604,384, making it the third-largest city in Germany after Berlin and Hamburg. Munich is the largest city in Germany that is no ...

and St. Gallen. It featured articles on strategic leadership and management through the eyes of economic science, business

research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...

, and business practice. The magazine was published by the Andechser Studienkreis. Up from the second issue the magazine was printed on yellow paper. So the slogan became “Knowledge Is Yellow”. The last issue was published in 2003.

Publications

Wiggers wrote more than 35 official publications. He writes in German and is cited internationally.

Hobby photographer

Wiggers is a hobby photographer. The pictures he shot with his Leica he shows in the gallery of a photo magazine .

5000 Facebook friends

Now Wiggers has 5000 Facebook friends. The most worldwide. Facebook says, he can't accept more friends.

References

{{DEFAULTSORT:Wiggers, Martin H. 1963 births Living people 20th-century German economists 21st-century German economists Business commentators Business intelligence Business writers