Martin Fishbein (March 2, 1936

Brooklyn, New York Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

– November 27, 2009 London)Ajzen, I. (2010). Martin Fishbein (1936–2009). American Psychologist, 65(4), 296. https://doi.org/10.1037/a0019275 was a social psychologist, considered influential, and active AIDS prevention. He had been director of the health communication program at the

University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...

Public Policy Center of the Annenberg School for Communication.

Biography

Raised in

Jamaica, Queens Jamaica is a neighborhood in the New York City borough of Queens. It has a popular large commercial and retail area, though part of the neighborhood is also residential. Jamaica is bordered by Hollis, St Albans, and Cambria Heights to the ea ...

, Fishbein earned a bachelor's degree from

Reed College Reed College is a Private college, private Liberal arts colleges in the United States, liberal arts college in Portland, Oregon, United States. Founded in 1908, Reed is a residential college with a campus in the Eastmoreland, Portland, Oregon, E ...

and a doctorate in psychology from the

University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public university, public Land-grant university, land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school the ...

before he joined the University of Illinois faculty in 1961. Fishbein is considered to have pioneered the reasoned action approach which “has emerged as the dominant conceptual framework for predicting, explaining, and changing human social behavior.”

Career

While at the University of Illinois in 1975, he and

Icek Ajzen Icek Ajzen (born 1942, Chełm, Poland) is a social psychologist and professor emeritus at the University of Massachusetts Amherst. He received his doctorate from the University of Illinois at Urbana–Champaign, and is best known for his work, with ...

coauthored ''Belief, Attitude, Intention and Behavior.'' He went on to be a consultant at the

National Institute of Mental Health The National Institute of Mental Health (NIMH) is one of 27 institutes and centers that make up the National Institutes of Health (NIH). The NIH, in turn, is an agency of the United States Department of Health and Human Services and is the primar ...

in the 1980s about AIDS and was a guest AIDS researcher at the

Centers for Disease Control and Prevention The Centers for Disease Control and Prevention (CDC) is the National public health institutes, national public health agency of the United States. It is a Federal agencies of the United States, United States federal agency under the United S ...

from 1992 until 1996.

References

1936 births 2009 deaths University of Illinois Urbana-Champaign faculty Reed College alumni University of California, Los Angeles alumni University of Pennsylvania faculty {{US-psychologist-stub