Marley Natural is the official

cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. However, the number of species is disputed, with as many as three species be ...

brand of

Bob Marley Robert Nesta Marley (6 February 1945 – 11 May 1981) was a Jamaican singer, songwriter, and guitarist. Considered one of the pioneers of reggae, he fused elements of reggae, ska and rocksteady and was renowned for his distinctive voca ...

, developed by his estate in conjunction with the

private equity firm A private equity firm or private equity company (often described as a financial sponsor) is an investment management company that provides financial backing and makes investments in the private equity of a Startup company, startup or of an existin ...

Privateer Holdings, which develops cannabis industry brands. The brand is based in

Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...

, Washington. Marley Natural offers three categories of goods: cannabis (whole flower, pre-rolls, and oil cartridges), body care products, and lifestyle accessories including smoking accessories. Marley Natural body care and smoking accessories are available online and at select retailers across the United States. Cannabis is available in California, Oregon, and Washington state. The brand launched in February 2016 on the 71st anniversary of Bob Marley's birthday and celebrated the event at an exclusive event in the Hollywood Hills that was featured in ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

'' magazine. Marley Natural has a social impact program, Rise Up, that supports philanthropic groups in the United States and

Jamaica Jamaica is an island country in the Caribbean Sea and the West Indies. At , it is the third-largest island—after Cuba and Hispaniola—of the Greater Antilles and the Caribbean. Jamaica lies about south of Cuba, west of Hispaniola (the is ...

. In August 2016 Marley Natural hosted an event in

Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...

that paid the legal fees of men and women applying to expunge non-violent cannabis convictions from their criminal records and connected them with legal volunteers to aid in the applications. According to the BBC, Marley's daughter,

Cedella Marley Cedella Marley Minto (born 23 August 1967) is a Jamaican singer. She is the daughter of reggae singers Bob Marley and Rita Marley and the mother of Skip Marley. She was in the group Ziggy Marley and the Melody Makers along with her siblings. W ...

is the spokesman for the new company. Many other members of the Marley family have been involved with the company including

Stephen Marley Stephen Robert Nesta Marley (born April 20, 1972) is a Jamaican-American musician. The son of Bob Marley, Marley is an eight-time Grammy Award winner, three times as a solo artist, twice as a producer of his younger paternal half-brother Damian ...

Rohan Marley Rohan Anthony Marley (born 19 May 1972) is a Jamaican businessman and former football player. He is the son of reggae artist Bob Marley, and the father of Zion Marley, model Selah Marley, reggae artist YG Marley, and former American football pl ...

and Donisha Prendergast. ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

'' noted disquiet about the use of Marley's name as a cannabis brand, commenting that recreating him as the "

Marlboro Man The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive ...

of Marijuana" was a "cynical, money-generating move". They also noted that Marley is already ranked fifth on ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

''s list of top-earning dead celebrities, earning about US$20 million a year for his estate. Cedella and other members of the Marley family have responded to these claims in the press. "My dad would be so happy to see people understanding the healing power of the herb," she said in a statement.

References

Cannabis companies of the United States Companies based in Seattle Cultural depictions of Bob Marley 2016 establishments in Washington (state) American companies established in 2016 {{cannabis-stub

See also

References