Marketo, Inc. is an American software company, with its headquarters in

San Mateo, California San Mateo ( ) is the most populous city in San Mateo County, California, United States, on the San Francisco Peninsula. It is part of the San Francisco Bay Area metropolitan region, and is located about south of San Francisco. San Mateo border ...

. Marketo develops and sells marketing automation software for account-based marketing and other

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

services and products, including SEO and content creation. In 2018, Marketo was acquired by

Adobe Inc Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to ...

History

Phil Fernandez, Jon Miller, and David Morandi, formerly of Epiphany, founded Marketo in 2006. In April 2012, Marketo completed its first acquisition by acquiring Crowd Factory, which enabled the company to integrate social media marketing capabilities into its application suite. By 2013, Marketo had filed for an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

and went public on May 17, 2013. In December 2013, Marketo acquired Insightera, an Israeli company specializing in website personalization, for $20 million in cash and stock. In June 2016, Vista Equity Partners announced an agreement to acquire Marketo for approximately $1.79 billion, and the acquisition was completed in August 2017. Steve Lucas was named the new chief executive officer of Marketo in October 2016. In August 2017, Marketo announced that it would move all of its marketing automation software onto

Google Cloud Platform Google Cloud Platform (GCP) is a suite of cloud computing services offered by Google that provides a series of modular cloud services including computing, Computer data storage, data storage, Data analysis, data analytics, and machine learnin ...

as part of a six-year partnership to integrate Google's tools into Marketo's products; however, this was paused in 2019. On September 20, 2018,

Adobe Systems Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to ...

announced that it was buying Marketo for $4.75 billion.

Products

Marketo Lead Management was launched in 2008, followed by Marketo Sales Insight in 2009, and Marketo Revenue Cycle Analytics in 2010. In November 2012, Marketo introduced LaunchPoint, an app and service network for marketing.

References

External links

Marketo, Inc.
{{Digital Marketing Company 2006 establishments in California Software companies established in 2006 American companies established in 2006 Companies based in San Mateo, California Email marketing software Marketing software Software companies based in the San Francisco Bay Area 2013 initial public offerings 2017 mergers and acquisitions 2018 mergers and acquisitions Companies formerly listed on the Nasdaq Adobe Inc. Defunct software companies of the United States