''Strategy'' is a Canadian business magazine about
marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce.
Marketing is usually conducted by the seller, typically a retailer or ma ...
,
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
and
media
Media may refer to:
Communication
* Means of communication, tools and channels used to deliver information or data
** Advertising media, various media, content, buying and placement for advertising
** Interactive media, media that is inter ...
. The magazine is published by
Brunico Communications
Brunico Communications is a Canadian magazine publishing company."Desktop tabloid publishing firm sports 2 publications and a profit". ''The Globe and Mail'', October 9, 1989. The company specializes primarily in online trade magazines serving medi ...
, and was launched in 1989.
Each year, ''Strategy'' hosts a number of industry awards, including Strategy Agency of the Year, the Marketing Awards, the Strategy Awards, the MIAs, and the Shopper Innovations Awards.
It was merged in 2016 with ''Marketing'', a formerly competing title which Brunico acquired from
Rogers Media
Rogers Media Inc., operating as Rogers Sports & Media, is a Canadian subsidiary of Rogers Communications that owns the company's mass media and sports properties.
Operations
Current television brands owned by Rogers include two television sys ...
.
"Marketing et Strategy ne font plus qu'un"
''Infopresse'', November 3, 2016.
References
External links
*
Magazines established in 1989
1989 establishments in Canada
Business magazines published in Canada
Magazines published in Toronto
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