MarketFair (also referred to as MarketFair Mall) is a

shopping mall A shopping mall (or simply mall) is a large indoor shopping center, usually Anchor tenant, anchored by department stores. The term ''mall'' originally meant pedestrian zone, a pedestrian promenade with shops along it, but in the late 1960s, i ...

West Windsor, New Jersey West Windsor is a Township (New Jersey), township in Mercer County, New Jersey, Mercer County, in the U.S. state of New Jersey. Located at the cross-roads between the Delaware River, Delaware Valley region to the southwest and the Raritan River ...

, with a

Princeton Princeton University is a private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the Unit ...

mailing address. With a

gross leasable area In architecture, construction, and real estate, floor area, floor space, or floorspace is the area (measured in square metres or square feet) taken up by a building or part of it. The ways of defining "floor area" depend on what factors of the bui ...

of , the mall is located along

U.S. Route 1 U.S. Route 1 or U.S. Highway 1 (US 1) is a major north–south United States Numbered Highway that serves the East Coast of the United States. It runs from Key West, Florida, north to Fort Kent, Maine, at the Canadian border, ...

, between

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and

Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...

. About 83,000 cars pass by every day. The anchor stores are

AMC Theatres AMC Entertainment Holdings, Inc. (doing business as AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC) is an American movie theater chain founded in Kansas City, Missouri, and now headquartered ...

Pottery Barn Pottery Barn is an American upscale home furnishing store chain and e-commerce company, with retail stores in the United States, Canada, Mexico and Australia. Pottery Barn is a wholly owned subsidiary of Williams-Sonoma, Inc. The company is hea ...

, LensCrafters, and

Barnes & Noble Barnes & Noble Booksellers is an American bookseller with the largest number of retail outlets in the United States. The company operates approximately 600 retail stores across the United States. Barnes & Noble operates mainly through its B ...

History

MarketFair was built in 1987 by JMB/Federated Realty (now

Urban Shopping Centers Urban Retail Properties is a third-party retail management company based in Chicago. The company develops shopping complexes and other retail centers across the United States, in addition to help managing retail space development. The company partn ...

), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.

Tenants

There are about 38 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as

Williams Sonoma Williams Sonoma is an American retailer of cookware, appliances, and home furnishings. It is owned by Williams-Sonoma, Inc. and was founded by Chuck Williams (author), Charles E. (Chuck) Williams in 1956. History In 1947, Chuck Williams settle ...

, and

. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba, that all opened in Fall 2013. There is also a ten-screen

. The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.

Gallery

File:2022-12-18 12 56 37 View southeast from the northwest end of the northwestern corridor of the Princeton MarketFair Mall in West Windsor Township, Mercer County, New Jersey.jpg File:2022-12-18 12 59 48 View northeast from the center of the Princeton MarketFair Mall in West Windsor Township, Mercer County, New Jersey.jpg

References

External links

* {{New York City Malls West Windsor, New Jersey U.S. Route 1 Shopping malls in New Jersey Shopping malls established in 1987 Buildings and structures in Mercer County, New Jersey Tourist attractions in Mercer County, New Jersey Shopping malls in the New York metropolitan area 1987 establishments in New Jersey