HOME

TheInfoList



OR:

Mark Rober is an American
YouTuber A YouTuber is a content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006 ...
, engineer, inventor, and educator. He is known for his YouTube videos on
popular science Popular science (also called pop-science or popsci) is an interpretation of science intended for a general audience. While science journalism focuses on recent scientific developments, popular science is more broad ranging. It may be written ...
and
do-it-yourself "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi- ...
gadget A gadget is a machine, mechanical device or any ingenious article. Gadgets are sometimes referred to as ''wikt:gizmo, gizmos''. History The etymology of the word is disputed. The word first appears as reference to an 18th-century tool in Glass ...
s. Before he became a YouTuber, Rober was an engineer with
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
for nine years, where he spent seven years working on the
Curiosity rover ''Curiosity'' is a car-sized Mars rover Space exploration, exploring Gale (crater), Gale crater and Mount Sharp on Mars as part of NASA's Mars Science Laboratory (MSL) mission. ''Curiosity'' was launched from Cape Canaveral Space Force Station ...
at NASA's
Jet Propulsion Laboratory The Jet Propulsion Laboratory (JPL) is a Federally funded research and development centers, federally funded research and development center (FFRDC) in La Cañada Flintridge, California, Crescenta Valley, United States. Founded in 1936 by Cali ...
. He later worked for four years at
Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
as a product designer in their Special Projects Group, where he authored patents involving virtual reality in
self-driving cars A self-driving car, also known as an autonomous car (AC), driverless car, robotic car or robo-car, is a car that is capable of operating with reduced or no User input, human input. They are sometimes called robotaxi, robotaxis, though this te ...
.


Early life and education

Rober was raised in
Brea, California Brea (; ) is a city in northern Orange County, California, United States. The population as of the 2020 United States census, 2020 census was 47,325. It is southeast of Los Angeles. Brea is part of the Los Angeles metropolitan area. The city ...
, the youngest of three siblings. He graduated from Brea Olinda High School in 1998. He became interested in engineering at a young age, making a pair of goggles that helped avoid eye irritation while cutting onions. Rober graduated from
Brigham Young University Brigham Young University (BYU) is a Private education, private research university in Provo, Utah, United States. It was founded in 1875 by religious leader Brigham Young and is the flagship university of the Church Educational System sponsore ...
(BYU) in 2004 with a
Bachelor of Science A Bachelor of Science (BS, BSc, B.S., B.Sc., SB, or ScB; from the Latin ') is a bachelor's degree that is awarded for programs that generally last three to five years. The first university to admit a student to the degree of Bachelor of Scienc ...
in
mechanical engineering Mechanical engineering is the study of physical machines and mechanism (engineering), mechanisms that may involve force and movement. It is an engineering branch that combines engineering physics and engineering mathematics, mathematics principl ...
. He later earned a
Master of Science A Master of Science (; abbreviated MS, M.S., MSc, M.Sc., SM, S.M., ScM or Sc.M.) is a master's degree. In contrast to the Master of Arts degree, the Master of Science degree is typically granted for studies in sciences, engineering and medici ...
in mechanical engineering from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
(USC) in 2014.


Career


Early career

Rober joined
NASA The National Aeronautics and Space Administration (NASA ) is an independent agencies of the United States government, independent agency of the federal government of the United States, US federal government responsible for the United States ...
's
Jet Propulsion Laboratory The Jet Propulsion Laboratory (JPL) is a Federally funded research and development centers, federally funded research and development center (FFRDC) in La Cañada Flintridge, California, Crescenta Valley, United States. Founded in 1936 by Cali ...
(JPL) in 2004. He worked there for nine years, seven of which were spent working on the
Curiosity rover ''Curiosity'' is a car-sized Mars rover Space exploration, exploring Gale (crater), Gale crater and Mount Sharp on Mars as part of NASA's Mars Science Laboratory (MSL) mission. ''Curiosity'' was launched from Cape Canaveral Space Force Station ...
, which is now on
Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...
. He designed and delivered hardware on several JPL missions, including AMT,
GRAIL The Holy Grail (, , , ) is a treasure that serves as an important motif in Arthurian literature. Various traditions describe the Holy Grail as a cup, dish, or stone with miraculous healing powers, sometimes providing eternal youth or sustenanc ...
,
SMAP was a Japanese boy band, composed of Masahiro Nakai, Takuya Kimura, Goro Inagaki, Tsuyoshi Kusanagi, and Shingo Katori. The group was created in 1988 by music producer Johnny Kitagawa, founder of Johnny & Associates, originally as a six-p ...
, and
Mars Science Laboratory Mars Science Laboratory (MSL) is a robotic spacecraft, robotic space probe mission to Mars launched by NASA on November 26, 2011, which successfully landed ''Curiosity (rover), Curiosity'', a Mars rover, in Gale (crater), Gale Crater on Augus ...
. While at NASA, Rober was one of the primary architects for "JPL Wired", which was a comprehensive knowledge capture
wiki A wiki ( ) is a form of hypertext publication on the internet which is collaboratively edited and managed by its audience directly through a web browser. A typical wiki contains multiple pages that can either be edited by the public or l ...
. He published a case study about applying wiki technology in a high-tech organization to develop an "Intrapedia" for the capture of corporate knowledge.


Science communication

While at NASA, Rober began making viral videos. His videos cover a wide variety of topics, sparking ideas for
April Fools' Day April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. ...
pranks and teaching about beating an
escape room An escape room, also known as an escape game, puzzle room, exit game, or riddle room, is a game in which a team of players discover clues, solve puzzles, and accomplish tasks in one or more rooms in order to accomplish a specific goal in a limit ...
and filming primates in zoos non-invasively. He also advocates for science in many of his videos. In October 2011, Rober recorded his first YouTube video. It shows a
Halloween Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian f ...
costume that used two
iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...
s to create the illusion of seeing through his body. His video of the "gaping hole in torso" costume went viral, receiving 1.5 million views in one day. The following year, Rober launched Digital Dudz, an online Halloween costume company that specializes in Halloween costumes based on the same concept as the video (to which Rober holds the patent). The company took in $250,000 in revenue in its first three weeks of operations, and by 2013 his app-integrated costumes were sold in retail stores such as Party City. The costumes were widely featured on news channels such as
CBS News CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
,
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
, ''
The Tonight Show with Jay Leno ''The Tonight Show with Jay Leno'' is an American television talk show broadcast by NBC. The show is the fourth and sixth installment of ''The Tonight Show''. Hosted by Jay Leno, it aired from May 25, 1992, to May 29, 2009, replacing ''The Ton ...
'',
Fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...
,
Yahoo! News Yahoo News (stylized as Yahoo! News) is a news website that originated as an internet-based news aggregator by Yahoo. The site was created by Yahoo software engineer Brad Clawsie in August 1996. Articles originally came from news services such ...
,
Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...
, ''
The Today Show ''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television ...
'' and '' GMA''. He sold the company to UK-based costume company
Morphsuits Morphsuits is a company in Edinburgh, Scotland that distributes branded spandex costumes that cover the entire body, a brand of zentai suit. Offering over 80 different designs, it was founded by brothers Ali and Fraser Smeaton and their flatmate G ...
in 2013. In December 2018, Rober posted a video showing how he tricked parcel thieves with an engineered contraption that sprayed glitter on the thieves, emitted a foul odor, and captured video of the thieves. The video went viral, receiving 25 million views in one day. Rober later removed two of the five incidents caught on tape after discovering that two of the thieves were actually friends of a person he hired to help catch the package thieves. Rober posted a follow-up in December 2019, teaming up with
Macaulay Culkin Macaulay Macaulay Culkin Culkin (born Macaulay Carson Culkin; ) is an American actor and musician. Considered one of the most successful child actors of the 1990s, Culkin has received a Golden Globe Award nomination and other accolades. In 200 ...
and featuring an improved design. Rober would post another follow up a year later with a third edition of the bomb. While designing it, Rober collaborated with Jim Browning, Scammer Payback, and various state and federal authorities to use the glitter-bomb bait package as a tactic to track and arrest
money mule A money mule, sometimes called a "smurfer", is a person who transfers money acquired illegally, such as by theft or fraud. Money mules transfer funds in person, through a courier service, or electronically, on behalf of others. Typically, the mule ...
s and their supervisors, who were working with scamming
call centers A call centre (English in the Commonwealth of Nations, Commonwealth spelling) or call center (American English, American spelling; American and British English spelling differences#-re, -er, see spelling differences) is a managed capability th ...
in India to rob elderly people of thousands of dollars. This was in conjunction with a multi-Youtuber movement to get back at and shut down scam callers, while raising awareness to prevent other people from being scammed. The videos resulted in the shutdown of these call centers and the arrest of 15 senior officials involved in the scams. In 2021, Rober released the video Backyard Squirrel Maze, showing a backyard obstacle course he built to deter squirrels from stealing food from his bird feeders. He released a follow-up video of an updated obstacle course a year later. By September 2023, the original video had 114 million views; the second video, 80 million and the third, 25 million. Rober has contributed articles to ''
Men's Health ''Men's Health'' (''MH''), published by Hearst Communications, Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries; it is the bestselling men's magazine on American newsstands. Started as a men's health magazin ...
'', and gave a TEDx presentation in 2015 ''How to Come Up with Good Ideas'' and another one entitled ''The Super Mario Effect – Tricking Your Brain into Learning More''. He has also made numerous appearances on ''
Jimmy Kimmel Live! ''Jimmy Kimmel Live!'', sometimes shortened to ''JKL'', is an American late-night talk show, created and hosted by Jimmy Kimmel, and broadcast on ABC. The nightly hour-long show tapes and is based out of the Hollywood Masonic Temple in Hollywo ...
'', including guest-hosting the show in July 2022. In 2018, it was reported that Rober had been secretly working on virtual reality projects for
Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...
, including the company's on-board entertainment for self-driving cars, for which Rober wrote two virtual reality-related patents. Rober worked as a product designer in Apple's Special Projects Group from 2015 to early 2020. In 2020, Rober starred in a
Discovery Channel Discovery Channel, known as The Discovery Channel from 1985 to 1995, and often referred to as simply Discovery, is an American cable channel that is best known for its ongoing reality television shows and promotion of pseudoscience. It init ...
hidden-camera show ''Revengineers'' alongside
Jimmy Kimmel James Christian Kimmel (born November 13, 1967), known professionally as Jimmy Kimmel, is an American television host, comedian, writer, voice actor, and producer. He has been the host and executive producer of '' Jimmy Kimmel Live!'', a late-n ...
. He also starred in the series ''This is Mark Rober'' on Discovery. In October 2019,
MrBeast James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic effor ...
and Rober released a project labeled #TeamTrees, after a tweet that suggested that MrBeast should plant 20 million trees. MrBeast and Rober worked with YouTubers across the globe in an effort to make this come true. The goal was to raise $20,000,000 for the
Arbor Day Foundation The Arbor Day Foundation is an American 501(c)(3) nonprofit membership organization dedicated to planting trees. The Arbor Day Foundation has more than one million members and has planted more than 500 million trees in neighborhoods, communitie ...
by 2020, while the Arbor Day Foundation would plant one tree for each dollar raised. In 2021, he founded #TeamSeas with MrBeast, which raised over $34 million to clean up
beach A beach is a landform alongside a body of water which consists of loose particles. The particles composing a beach are typically made from Rock (geology), rock, such as sand, gravel, shingle beach, shingle, pebbles, etc., or biological s ...
es and
sea A sea is a large body of salt water. There are particular seas and the sea. The sea commonly refers to the ocean, the interconnected body of seawaters that spans most of Earth. Particular seas are either marginal seas, second-order section ...
s, along with removing one pound of trash for each dollar donated, with help from The Ocean Cleanup.


CrunchLabs

Rober is the founder of CrunchLabs, an educational technology company he launched in 2022. The company creates hands-on
STEM Stem or STEM most commonly refers to: * Plant stem, a structural axis of a vascular plant * Stem group * Science, technology, engineering, and mathematics Stem or STEM can also refer to: Language and writing * Word stem, part of a word respon ...
learning experiences and subscription box services (known as CrunchLabs Build Boxes) that contain building projects and engineering challenges for children.


Personal life

Rober moved to
Sunnyvale, California Sunnyvale () is a city located in the Santa Clara Valley in northwestern Santa Clara County, California, United States. Sunnyvale lies along the historic El Camino Real (California), El Camino Real and U.S. Route 101 in California, Highway 1 ...
, in 2015. Rober is an advocate for
autism Autism, also known as autism spectrum disorder (ASD), is a neurodevelopmental disorder characterized by differences or difficulties in social communication and interaction, a preference for predictability and routine, sensory processing d ...
awareness, as his son has autism. In April 2021, Rober and Jimmy Kimmel hosted a live stream, raising $3 million in support of NEXT for AUTISM. In September 2024, Rober posted on X (formerly
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
) that he had been divorced for three and a half years.


Awards and nominations

In 2021, the
Institution of Engineering and Technology The Institution of Engineering and Technology (IET) is a multidisciplinary professional engineering institution. The IET was formed in 2006 from two separate institutions: the Institution of Electrical Engineers (IEE), dating back to 1871,Engin ...
awarded Rober a one-off prize as STEM Personality of the Year and later named him an Honorary Fellow in recognition of his contribution to the engineering profession. Rober also delivered the 2023 commencement address at
Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a Private university, private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of moder ...
. In 2024, Rober was presented with the
FIRST Robotics Competition FIRST Robotics Competition (FRC) is an international high school robotics competition operated by ''FIRST''®. Each year, teams of high school students, coaches, and mentors work to build robots capable of competing in that year's game. Robots c ...
Founder's Award at the
FIRST Championship The FIRST Championship is a four-day robotics championship held annually in April at which FIRST student robotics teams compete. For several years, the event was held at the Georgia Dome in Atlanta, Georgia, but moved to the Edward Jones Dome ...
in recognition of his efforts to expand access to STEM education and robotics programs.


Notes


References


External links

* * {{DEFAULTSORT:Rober, Mark 1980 births 21st-century American inventors American mechanical engineers Apple Inc. employees Articles containing video clips Autism activists Brea Olinda High School alumni Brigham Young University alumni Charity fundraisers (people) DIY YouTubers Educational and science YouTubers Living people NASA people Online edutainment People from Orange County, California American science communicators Science-related YouTube channels University of Southern California alumni YouTubers from California Education-related YouTube channels