Mark D. Pesce ( ; born 1962) is an
American-Australian author, researcher, engineer,
futurist
Futurists (also known as futurologists, prospectivists, foresight practitioners and horizon scanners) are people whose specialty or interest is futures studies or futurology or the attempt to systematically explore predictions and possibilities ...
and teacher.
Early life
Pesce was born in Everett, Massachusetts in 1962. In September 1980, Pesce attended
Massachusetts Institute of Technology
The Massachusetts Institute of Technology (MIT) is a Private university, private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of moder ...
(MIT) for a
Bachelor of Science
A Bachelor of Science (BS, BSc, B.S., B.Sc., SB, or ScB; from the Latin ') is a bachelor's degree that is awarded for programs that generally last three to five years.
The first university to admit a student to the degree of Bachelor of Scienc ...
degree, but left in June 1982 to pursue opportunities in the newly emerging
high-tech
High technology (high tech or high-tech), also known as advanced technology (advanced tech) or exotechnology, is technology that is at the cutting edge: the highest form of technology available. It can be defined as either the most complex or ...
industry. He worked as an engineer for the next few years, developing prototype firmware and software for
SecurID cards.
Career
In 1988, Pesce joined
Shiva Corporation, which pioneered and popularized
dial-up networking. Pesce's role in the company was to develop user interfaces, and his research extended into virtual reality.
In 1991, Pesce founded the Ono-Sendai Corporation, named after a fictitious company in the
William Gibson
William Ford Gibson (born March 17, 1948) is an American-Canadian speculative fiction writer and essayist widely credited with pioneering the science fiction subgenre known as cyberpunk. Beginning his writing career in the late 1970s, his ear ...
novel ''
Neuromancer
''Neuromancer'' is a 1984 science fiction novel by American-Canadian author William Gibson. Set in a near-future dystopia, the narrative follows Case, a computer hacker enlisted into a crew by a powerful artificial intelligence and a traumatis ...
''. Ono-Sendai was a first-generation
virtual reality
Virtual reality (VR) is a Simulation, simulated experience that employs 3D near-eye displays and pose tracking to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video gam ...
startup, chartered to create inexpensive, home-based networked VR systems. The company developed a key technology, which earned Pesce his first
patent
A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling discl ...
for a "Sourceless Orientation Sensor" that tracks the motion of persons in virtual environments. Sega Corporation of America would use the technology on the design of the
Sega VR, a consumer head-mounted display (HMD).
In 1993,
Apple
An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
hired Pesce as a consulting engineer to develop interfaces between Apple and
IBM
International Business Machines Corporation (using the trademark IBM), nicknamed Big Blue, is an American Multinational corporation, multinational technology company headquartered in Armonk, New York, and present in over 175 countries. It is ...
networking products.
In early 1994, while in
San Francisco
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, Pesce, with software engineers
Tony Parisi and Gavin Bell, spearheaded an effort to standardize 3D on the Web, and formed
VRML Architecture Group (VAG), under the leadership of Pesce.
The purpose of VRML was to allow for the creation of 3D environments within the
World Wide Web
The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...
, accessible through a
web browser
A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's scr ...
. Working in conjunction with such corporations as
Microsoft
Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
,
Netscape
Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California, and then Dulles, Virginia. Its Netscape web browser was o ...
,
Silicon Graphics
Silicon Graphics, Inc. (stylized as SiliconGraphics before 1999, later rebranded SGI, historically known as Silicon Graphics Computer Systems or SGCS) was an American high-performance computing manufacturer, producing computer hardware and soft ...
,
Sun Microsystems
Sun Microsystems, Inc., often known as Sun for short, was an American technology company that existed from 1982 to 2010 which developed and sold computers, computer components, software, and information technology services. Sun contributed sig ...
and
Sony
is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...
, Pesce convinced the industry to accept the new protocol as a standard for desktop virtual reality. This development spring-boarded Pesce into a career which has included extensive writings for both the popular and scientific press, teaching and lecturing at universities, conferences, performances, presentations, and film appearances.
Australia
In 2003, Pesce moved to Australia, where he continues to live, and became an Australian citizen on 4 February 2011.
He is an Honorary Lecturer at the
University of Sydney
The University of Sydney (USYD) is a public university, public research university in Sydney, Australia. Founded in 1850, it is the oldest university in both Australia and Oceania. One of Australia's six sandstone universities, it was one of the ...
and was a judge on ''
The New Inventors
''The New Inventors'' was an Australian television program, that was broadcast on ABC1 and hosted by broadcaster and comedian James O'Loghlin. Each episode featured three Australian inventions and short video tape packages. IP Australia, a supp ...
'', a nationally televised program in Australia.
In 2006, Pesce founded FutureSt, a
Sydney
Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
consultancy, serving as an advisory to analytics fir
PeopleBrowsr an
The Serval Project
In 2008, Pesce began writing an online column for the
Australian Broadcasting Corporation
The Australian Broadcasting Corporation (ABC) is Australia’s principal public service broadcaster. It is funded primarily by grants from the federal government and is administered by a government-appointed board of directors. The ABC is ...
's ''The Drum Opinion''.
More recently Pesce has been designing and coding Plexus,
a
Web 2.0
Web 2.0 (also known as participative (or participatory) web and social web) refers to websites that emphasize user-generated content, ease of use, participatory culture, and interoperability (i.e., compatibility with other products, systems, a ...
address book and social networking tool, and is writing his next book, ''The Next Billion Seconds''.
His current major project, however, is Light ''MooresCloud'', an
ambient device of 52-
LEDs which is a lamp with a
LAMP-stack; the trademark pays homage to the inexpensive
ubiquitous computing
Ubiquitous computing (or "ubicomp") is a concept in software engineering, hardware engineering and computer science where computing is made to appear seamlessly anytime and everywhere. In contrast to desktop computing, ubiquitous computing imp ...
engendered by
Moore's Law
Moore's law is the observation that the Transistor count, number of transistors in an integrated circuit (IC) doubles about every two years. Moore's law is an observation and Forecasting, projection of a historical trend. Rather than a law of ...
. Inspired by the
GPIO of a borrowed
Raspberry Pi
Raspberry Pi ( ) is a series of small single-board computers (SBCs) developed in the United Kingdom by the Raspberry Pi Foundation in collaboration with Broadcom Inc., Broadcom. To commercialize the product and support its growing demand, the ...
, which he realized allowed web users anywhere on the planet to turn an LED on or off on his machine from their browsers, ''MooresCloud'' was brought from concept to prototype by a team in eight weeks. Highly configurable, the device has been touted as "illumination as a service".
From January 2004 through January 2006, Pesce was the senior lecturer in Emerging Media and Interactive Design at the
Australian Film Television and Radio School
The Australian Film Television and Radio School (AFTRS), formerly Australian Film and Television School, is Australia's national screen arts and broadcast school. Opened to students in 1973 as Film and Television School (FTS), after accredita ...
(AFTRS) in Sydney, Australia. He now holds an Honorary Appointment at the
University of Sydney
The University of Sydney (USYD) is a public university, public research university in Sydney, Australia. Founded in 1850, it is the oldest university in both Australia and Oceania. One of Australia's six sandstone universities, it was one of the ...
and has shared some of his lectures online.
Other teaching
Pesce began his teaching career in 1996 as a VRML instructor at both the
University of California at Santa Cruz and
San Francisco State University
San Francisco State University (San Francisco State, SF State and SFSU) is a Public university, public research university in San Francisco, California, United States. It was established in 1899 as the San Francisco State Normal School and is ...
, where he would later create the school's certificate program in the 3-D Arts. In 1998, Pesce was asked to join the faculty of the
University of Southern California
The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
, as the founding chair of the Graduate Program in Interactive Media at the
USC School of Cinema-Television
The USC School of Cinematic Arts is an academic unit of the University of Southern California, in Los Angeles. With a history that dates to the first years of talkies, the school descends from America's first program to confer a college degree i ...
.
Books
* Mark Pesce: ''Augmented Reality: Unboxing Tech's next big thing''. Polity Press, 2021.
* Mark Pesce. ''The Next Billion Seconds''. Blurb, 2012
* Mark Pesce, ''Programming
DirectShow
DirectShow (sometimes abbreviated as DS or DShow), codename Quartz, is a multimedia framework and API produced by Microsoft for software developers to perform various operations with media files or streams. It is the replacement for Microsoft's ea ...
and Digital Video''. Seattle, Washington, Microsoft Press, May 2003.
* Mark Pesce, ''The Playful World: How Technology Transforms our Imagination''. New York, Ballantine Books (Random House), October 2000.
* Mark Pesce, ''Learning VRML: Design for Cyberspace''. Cambridge, Massachusetts: Ziff-Davis Publishing, 1997.
* Mark Pesce, ''VRML: Flying through the Web''. Indianapolis, Indiana: New Riders Publishing, 1996.
* Mark Pesce, ''VRML: Browsing and Building Cyberspace''. Indianapolis, Indiana: New Riders Publishing, 1995.
* Introduction to Celia Pearce, ''The Interactive Book''. Indianapolis, Indiana: Macmillan Technical Publishing, 1997.
Film projects
* Man With a Movie Tube, short form video, January 2007
* Unbomb, short form video, August 2003.
* Body Hits (BBC 3), location producer, November 2002.
* This Strange Eventful History, feature length video about
Burning Man
Burning Man is a week-long large-scale desert event focused on "community, art, self-expression, and self-reliance" held annually in the Western United States. The event's name comes from its ceremony on the penultimate night of the event: the ...
, August 2002
* Becoming Transhuman, feature length video, inspired by
Terence McKenna and others, August 2001
References
External links
Pesce's personal homepagePesce's professional homepagePesce's professional blog
{{DEFAULTSORT:Pesce, Mark
1962 births
Living people
People from Everett, Massachusetts
Massachusetts Institute of Technology alumni
Computer graphics researchers
Computer science writers
American computer science educators
American technology writers
Virtual reality
University of Southern California faculty
American futurologists