Mariuccia Mandelli
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Mariuccia Mandelli (31 January 1925 – 6 December 2015) was an Italian
fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...
and
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
. Mandelli established her
ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
fashion house Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...
, Krizia, in 1954 by bringing suitcases of samples to shops in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
out of her Fiat 500. ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' has called her the "godmother of Italian fashion." According to the ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Mandelli was one of the first female fashion designers to create a popular line of men's wear.


Career

Mandelli was born in
Bergamo Bergamo ( , ; ) is a city in the Alps, alpine Lombardy region of northern Italy, approximately northeast of Milan, and about from the alpine lakes Lake Como, Como and Lake Iseo, Iseo and 70 km (43 mi) from Lake Garda, Garda and Lake ...
on January 31, 1925. She had a talent as a
seamstress A dressmaker, also known as a seamstress, is a person who makes clothing for women, such as dresses, blouses, and evening gowns. Dressmakers were historically known as mantua-makers, and are also known as a modiste or fabrician. Notable d ...
and an interest in fashion, but studied to be a teacher based on her mother's advice. Mandelli worked as a teacher for several years until her friend, Flora Dolci, offered use of a flat in Rome for six months rent-free. She purchased an old sewing machine in the early 1950s and founded her label, Krizia, in 1954 by selling clothes from her
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
. In 1964, she unveiled her first black-and-white collection at the
Palazzo Pitti The Palazzo Pitti (), in English sometimes called the Pitti Palace, is a vast, mainly Renaissance, palace in Florence, Italy. It is situated on the south side of the River Arno, a short distance from the Ponte Vecchio. The core of the present ...
in
Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...
, which earned a Critica della Moda award. The fashion house grew rapidly during the 1960s and 1970s. Under Mandelli, Krizia released a version of shorts cut "very short" in 1971, now seen as an early form of
hot pants Hotpants or hot pants are extremely short shorts. The term was first used by ''Women's Wear Daily'' in 1970 to describe shorts made in luxury fabrics such as velvet and satin for fashionable wear, rather than their more practical equivalents t ...
. Krizia grew into a $500 million business at its height during the 1990s. By the end of the 1980s, she bought land in Punta Volpe, Costa Smeralda, and hired the architect Gianni Gamondi to build a luxurious seafront loggia. The property was listed on sale by
Sotheby's Sotheby's ( ) is a British-founded multinational corporation with headquarters in New York City. It is one of the world's largest brokers of fine art, fine and decorative art, jewellery, and collectibles. It has 80 locations in 40 countries, an ...
in 2022. Mariuccia Mandelli died at her home in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
on 6 December 2015, at the age of 90.


References

1925 births 2015 deaths Fashion designers from Milan Italian fashion designers Italian women fashion designers Italian women company founders Businesspeople from Bergamo {{Italy-artist-stub