Marijuana (song)
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"Marijuana" is a single by American
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
recording artist
Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ; formerly stylized as KiD CuDi), is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Clevelan ...
, as a promotional single taken from his second studio album '' Man on the Moon II: The Legend of Mr. Rager'' (2010). The song was produced by Cudi, alongside American record producer
Dot da Genius Oladipo Omishore (born July 17, 1986), known professionally as Dot da Genius, is an American record producer and audio engineer. He first gained recognition for his production on Kid Cudi's 2008 single "Day 'n' Nite"; the two would later form th ...
, who provided the song's
guitar solo A guitar solo is a melody, melodic passage, instrumental section (music), section, or entire piece of music, pre-written (or improvised) to be played on a classical guitar, classical, electric guitar, electric, or acoustic guitar. In 20th and ...
.


Background

The song is an ode to
cannabis ''Cannabis'' () is a genus of flowering plants in the family Cannabaceae that is widely accepted as being indigenous to and originating from the continent of Asia. However, the number of species is disputed, with as many as three species be ...
. It is of special interest that the song lasts exactly four minutes and twenty seconds and Kid Cudi ends the song by saying "and 4:20", a reference to
420 420 may refer to: Science and technology * 420 (number), in mathematics * 420 Bertholda, a main-belt asteroid * 4:2:0, a chroma subsampling layout Cannabis culture * 420 (cannabis culture), informal reference to cannabis use and celebrations ...
, a popular number in cannabis culture. In a 2013 interview, Cudi revealed that he had stopped smoking
marijuana Cannabis (), commonly known as marijuana (), weed, pot, and ganja, List of slang names for cannabis, among other names, is a non-chemically uniform psychoactive drug from the ''Cannabis'' plant. Native to Central or South Asia, cannabis has ...
two years earlier, both for the sake of his child, and due to frustration with constantly being associated with the drug and stoner culture. He felt it became his
gimmick A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out ...
: "I felt it around the time I was doing ''Man on the Moon II''. I was like, “Man, I’m going to make a song called 'Marijuana.' I felt it would put me deeper in that little pocket. If you ask me, that’s the best smoking song ever made. I went out to achieve and accomplish that.


Music video

The song's
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
, shot and directed by
Shia LaBeouf Shia Saide LaBeouf ( ; born June 11, 1986) is an American actor and filmmaker. He played Louis Stevens in the Disney Channel series ''Even Stevens'', a role for which he received Young Artist Award nominations in 2001 and 2002 and won a Dayt ...
, was filmed in
Amsterdam Amsterdam ( , ; ; ) is the capital of the Netherlands, capital and Municipalities of the Netherlands, largest city of the Kingdom of the Netherlands. It has a population of 933,680 in June 2024 within the city proper, 1,457,018 in the City Re ...
back in 2010, when Cudi served as a judge for the ''
High Times ''High Times'' was an American monthly magazine (and cannabis brand) that advocates the legalization of cannabis as well as other counterculture ideas. The magazine was founded in 1974 by Tom Forcade. The magazine had its own book publishing d ...
''
Cannabis Cup The ''High Times'' Cannabis Cup is a cannabis festival sponsored by ''High Times'' magazine. The event features judges from around the world who sample and vote for their favorite marijuana varieties, with cups (trophies) being awarded to the ove ...
. LaBeouf originally reached out to Cudi through their mutual friend
Cage A cage is an enclosure often made of mesh, bars, or wires, used to confine, contain or protect something or someone. A cage can serve many purposes, including keeping an animal or person in captivity, capturing an animal or person, and displayi ...
, because he wanted to shoot a short film titled ''
Maniac __NOTOC__ The MANIAC I (Mathematical Analyzer Numerical Integrator and Automatic Computer Model I) was an early computer built under the direction of Nicholas Metropolis at the Los Alamos Scientific Laboratory. It was based on the von Neumann arc ...
'' centered around "MANIAC," another song from ''Man on the Moon II: The Legend of Mr. Rager'': "While we were brainstorming that, I had the gig to perform in Amsterdam. I was thinking about ways to do a video for 'Marijuana' because I knew I wanted to do something and I wanted to do the right thing," Cudi told
MTV News MTV News was the news production division of MTV. The service was available in the US with localized versions on MTV's global network and an online news team. In 2016, MTV refreshed the MTV News brand to compete with the likes of BuzzFeed and ...
from the set of his HBO series '' How to Make It in America.'' "And it just hit me one day, like, 'Yo, I can have Shia come with me and film the whole trip and we could do it like a real vintage documentary style of the entire trip.' What could be iller than that?" The video shows Cudi and Cage arriving in Amsterdam, moving through a restaurant, their hotel and the famed red-light district smoking exotic strains of weed. Aesthetically, the "Marijuana" video comes off like old home footage thanks to LaBeouf's 8 mm and
16 mm 16 mm film is a historically popular and economical Film gauge, gauge of Photographic film, film. 16 mm refers to the width of the film (about inch); other common film gauges include 8 mm film, 8 mm and 35mm movie film, 35 mm. It ...
cameras. "That's why it looks real vintage; that's not an effect," Cudi said. Some fans were confused by the video, however, given that on April 1, 2011, Kid Cudi announced on his
Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
page that he had given up smoking marijuana. Kid Cudi assured MTV that nothing had changed: "It's something I did before I decided to quit smoking marijuana," Cudi explained of the video. "However, I didn't want to deprive people of the footage, deprive people of the video because of my personal decisions. It was almost like an R.I.P. video to my whole smoking career." Cudi insisted that he is done with herb. "That was a big, big, memorable moment for me and watching it reminds me of those good times we had," he said. "It's kinda like the last hoorah, the last time you will ever see me smoking."


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References

{{authority control 2010 songs Kid Cudi songs Music videos directed by Shia LaBeouf Songs written by Kid Cudi Songs about cannabis 2010 singles GOOD Music singles Songs written by Mike Dean (record producer) Songs written by Dot da Genius Song recordings produced by Kid Cudi Rap rock songs Alternative hip-hop songs