Marico Limited
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Marico Limited is an Indian multinational Consumer goods Company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in
Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care. As of 2019–2020, the company generated a turnover of ₹7,315
crore Crore (; abbreviated cr) denotes the quantity ten million (107) and is equal to 100 lakh in the Indian numbering system. In many international contexts, the decimal quantity is formatted as 10,000,000, but when used in the context of the India ...
s. Marico has 8 factories in India located at
Puducherry Puducherry or Pondicherry may refer to: Places in India * Puducherry (union territory), formerly known as Pondicherry ** Puducherry (city), capital of the union territory of Puducherry ** Puducherry district The Puducherry District, also know ...
,
Perundurai Perundurai is a municipality in Erode district in the Indian state of Tamil Nadu. Perundurai has developed as an industrial center with SIPCOT Industrial Estate and SEZ Complex. It is the Asia's Second largest SIPCOT. Perundurai has been prop ...
,
Kanjikode Kanjikode or Kanchikode is an industrial town located east of Palakkad. Kanjikode is the second largest industrial hub in Kerala after Kochi. The town is part of Pudussery (gram panchayat), Pudussery Panchayat. It is one of the growing suburbs o ...
,
Jalgaon Jalgaon () is a city in the state of Maharashtra, India. The city is located in North Maharashtra in the subregion of Khandesh, and serves as the administrative headquarters of its namesake district, the Jalgaon district. In the subregion of ...
, Paldhi,
Dehradun Dehradun (), also known as Dehra Doon, is the winter capital and the List of cities in Uttarakhand by population, most populous city of the Indian state of Uttarakhand. It is the administrative headquarters of the eponymous Dehradun district, d ...
,
Baddi Baddi is an industrial town and Nagar parishad, near Solan City in the southwestern Solan district of Himachal Pradesh, India. The town lies on the border of Himachal Pradesh, Punjab and Haryana states in the Shivalik Hills, around 35 kilometre ...
and
Paonta Sahib Paonta Sahib is an industrial town of Himachal Pradesh in India. It is located in the south of Sirmaur district, on National Highway 72 (New NH 7). Paonta Sahib is an important place of worship for Sikhs, hosting a large Gurdwara named Gurudw ...
.


Leadership

Harsh Mariwala Harsh Mariwala is an Indian entrepreneur, who is the founder and Chairman of Marico, a Fortune India 500 company from Gujarat. Mariwala began his career in 1971 with Bombay Oil Industries which was controlled by his family. After working with h ...
is the chairman and Saugata Gupta assumed the role of the managing director in March 2014 and is currently the MD and CEO of this organisation.


History

Marico Limited was established on 13 October 1988 under the name of Marico Foods Limited. Later, in 1989 the name of the company was changed from Marico Foods Limited to Marico Industries Limited. The first International office for Marico was set up in Dubai in year 1992. Marico was first listed on the Indian stock exchange in 1996. ;Timeline * 1974 –
Harsh Mariwala Harsh Mariwala is an Indian entrepreneur, who is the founder and Chairman of Marico, a Fortune India 500 company from Gujarat. Mariwala began his career in 1971 with Bombay Oil Industries which was controlled by his family. After working with h ...
set up a branded national distribution network for
Parachute A parachute is a device designed to slow an object's descent through an atmosphere by creating Drag (physics), drag or aerodynamic Lift (force), lift. It is primarily used to safely support people exiting aircraft at height, but also serves va ...
. * 1990 – Marico was established in India. * 1991 – Marico launched Hair & Care, a non-sticky hair oil. Sweekar
sunflower oil Sunflower oil is the non-volatile oil pressed from the seeds of the sunflower (''Helianthus annuus''). Sunflower oil is commonly used in food as a frying oil, and in cosmetic formulations as an emollient. Sunflower oil is primarily compos ...
went national. * 1992 to 94 – Marico established its first overseas office in
Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...
. * 1994 – Revive cold water starch is marketed. * 1996 – Marico is listed on the Indian Stock Exchanges. * 1999 – The company expanded with its first overseas manufacturing facility in
Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...
. Marico acquired Mediker in the same year. * 2003 – Marico Innovation Foundation, responsible for executing the Corporate Social Responsibility of Marico was formed. In the same year Marico set up copra collection centres to procure directly from farmers increasing their margins. * 2006 – Nihar entered the Marico fold. * 2006-7 – Marico acquired Fiancée and Hair Code in
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
and Caivil, Black Chic and Hercules in
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
. * 2009 – Marico made a public offering of equity in
Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...
; a first for one of its overseas subsidiaries. * 2010 – Marico launched Saffola breakfast, Masala Oats in India. * 2011 – Parachute Advanced entered the skin-care category with the launch of Parachute Advanced Body Lotion (PABL), another innovation by Marico. The year also marks the launch of Parachute Gold hair cream in the
Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
market, which was targeted at women. Marico acquired a male grooming, skin care and food portfolio in
Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
the same year. * 2012 – India's Gen Next got styled by Marico as it launched its male grooming brand, SetWet. * 2015 – Marico's Market Cap toped ₹25,000 crore. * 2017– Marico acquired South African hair styling business Isoplus; launched Saffola Active Slimming Nutri-shake (marking entry into nutraceuticals category) and acquires a 45 percent stake in Zed Lifestyle (Beardo) * 2018 – Marico invested in Revolutionary Fitness (Revofit); launched a new brand – True Roots that delays hair greying and launched its first digital exclusive brand – Studio X; launched Saffola Fittify. * 2019 – Marico announced association with Kaya to create a skincare sub-brand, Kaya Youth.


Brands

The organisation holds a number of household brands such as
Parachute A parachute is a device designed to slow an object's descent through an atmosphere by creating Drag (physics), drag or aerodynamic Lift (force), lift. It is primarily used to safely support people exiting aircraft at height, but also serves va ...
, Parachute Advanced, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. In the international market, Marico is represented by brands like Parachute, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat. * Male grooming – Set Wet, Beardo, Parachute Advansed Men Aftershower Hair Cream * Hair Care – Parachute, Parachute Advansed, Nihar Naturals, Nihar Naturals Uttam, Hair & Care Fruit Oils, Mediker, Livon *
Edible Oils Cooking oil (also known as edible oil) is a plant or animal liquid fat used in frying, baking, and other types of cooking. Oil allows higher cooking temperatures than water, making cooking faster and more flavorful, while likewise distributing he ...
– Saffola * Skin Care – Parachute Advansed Body Lotion * Fabric Care – Revive * Healthy Foods – Saffola Masala Oats & Saffola Fittify


Parachute

Parachute is the flagship brand of Marico which consists of edible grade coconut oil. Marico manufactures and markets its coconut based hair oils under its brand – Parachute "Advanced" and a series of extensions thereof.


Others

Saffola is essentially blended refined
edible oil Cooking oil (also known as edible oil) is a plant or animal liquid fat used in frying, baking, and other types of cooking. Oil allows higher cooking temperatures than water, making cooking faster and more flavorful, while likewise distributing he ...
. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended
vegetable oil Vegetable oils, or vegetable fats, are oils extracted from seeds or from other parts of edible plants. Like animal fats, vegetable fats are ''mixtures'' of triglycerides. Soybean oil, grape seed oil, and cocoa butter are examples of seed ...
s in various ratios. The main type of oils which are blended include
rice bran oil Rice bran oil is the oil extracted from the hard outer brown layer of rice called bran. It is known for its high smoke point of and mild flavor, making it suitable for high-temperature cooking methods such as stir frying and deep frying. It i ...
, Kardi oil or
safflower oil Safflower (''Carthamus tinctorius'') is a highly branched, herbaceous, thistle-like annual plant in the family Asteraceae. It is one of the world's oldest crops; today, it is commercially cultivated for vegetable oil extracted from the seeds. ...
,
corn oil Corn oil (North American) or maize oil (British) is oil extracted from the germ of corn (maize). Its main use is in cooking, where its high smoke point makes refined corn oil a valuable frying oil. It is also a key ingredient in some margarin ...
and
soya oil Soybean oil (British English: soyabean oil) is a vegetable oil extracted from soybean (''Glycine max'') legumes. It is one of the most widely consumed cooking oils and the second most consumed vegetable oil. As a drying oil, processed soybean oil ...
. Marico has a significant presence in
Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...
,
South East Asia Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...
,
Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
,
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
and
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
. In
Bangladesh Bangladesh, officially the People's Republic of Bangladesh, is a country in South Asia. It is the List of countries and dependencies by population, eighth-most populous country in the world and among the List of countries and dependencies by ...
, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary. Its manufacturing facility is located at Shirirchala, in
Dhaka Division Dhaka Division () is an Divisions of Bangladesh, administrative division of Bangladesh. Dhaka serves as the capital city of Dhaka Division, the Dhaka District and Bangladesh. The division remains as a population magnet, and covers an area of 20, ...
.


Mineral oil in hair oil

Parachute "Advanced" hair oils contain around 50% (v/v) to 80% (v/v)
mineral oil Mineral oil is any of various colorless, odorless, light mixtures of higher alkanes from a mineral source, particularly a distillate of petroleum, as distinct from usually edible vegetable oils. The name 'mineral oil' by itself is imprecise, ...
, along with
coconut oil Coconut oil (or coconut fat) is an edible oil derived from the kernels, meat, and milk of the coconut palm fruit. Coconut oil is a white solid fat below around , and a clear thin liquid oil at higher temperatures. Unrefined varieties have a disti ...
. Advanced Aloe Vera Enriched Coconut Hair Oil contains: Coconut oil (50% v/v), Mineral l (49.6% v/v), BHT, Aloe Vera extract & Perfume. Mineral oil is known to cause skin cancer. Even though highly refined oils (classified as Group 3) are not suspected to be
carcinogen A carcinogen () is any agent that promotes the development of cancer. Carcinogens can include synthetic chemicals, naturally occurring substances, physical agents such as ionizing and non-ionizing radiation, and biologic agents such as viruse ...
ic, available information is not sufficient to classify them as harmless.


Shareholding Pattern


Marketing

NRI in the
Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991
economic liberalisation Economic liberalization, or economic liberalisation, is the lessening of government regulations and restrictions in an economy in exchange for greater participation by private entities. In politics, the doctrine is associated with classical liber ...
. Marico decided to try to sell products in that market after liberalisation, but found out that the Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteract the high level of chlorination in their water. When Marico reformulated its product, its market share in the
Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
grew from 2% in 2002 to more than 20% by 2008.


References

{{Authority control Companies based in Mumbai Indian companies established in 1990 1990 establishments in Maharashtra Companies listed on the National Stock Exchange of India Companies listed on the Bombay Stock Exchange Multinational companies headquartered in India