{{no refs, date=April 2023 Mareco Index Bosnia (MIB) is public opinion, media and market research company, located in

Bosnia and Herzegovina Bosnia and Herzegovina, sometimes known as Bosnia-Herzegovina and informally as Bosnia, is a country in Southeast Europe. Situated on the Balkans, Balkan Peninsula, it borders Serbia to the east, Montenegro to the southeast, and Croatia to th ...

History

Mareco Index Bosnia was founded in 1996.

International membership

* Gallup International – full voting status from year: 2000 * TNS/KANTAR Group – The Largest public opinion, media, market research company in the world. * World Association of Public Opinion (WAPOR) * European Society for Opinion and Marketing Research (ESOMAR) *

American Marketing Association The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from t ...

(AMA)

Regional Network

MIB has its network in

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

Montenegro , image_flag = Flag of Montenegro.svg , image_coat = Coat of arms of Montenegro.svg , coa_size = 80 , national_motto = , national_anthem = () , image_map = Europe-Mont ...

North Macedonia North Macedonia, officially the Republic of North Macedonia, is a landlocked country in Southeast Europe. It shares land borders with Greece to the south, Albania to the west, Bulgaria to the east, Kosovo to the northwest and Serbia to the n ...

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...

Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...

Albania Albania ( ; or ), officially the Republic of Albania (), is a country in Southeast Europe. It is located in the Balkans, on the Adriatic Sea, Adriatic and Ionian Seas within the Mediterranean Sea, and shares land borders with Montenegro to ...

Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...

Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...

AdEx – Advertising Expenditure

Advertising Expenditure (also known as AdSpend) shows money spent by companies in Bosnia and Herzegovina on advertising. Advertising expenditure analyzes the main advertising media, such as television, newspapers, magazines, radio and outdoor advertising. AdEx shows the total spending nationally, by company/advertiser, by product area, by product category, by brand, by brandkind, by day/week/month/year. It is possible to merge AdEx data with Audience/Readers Measurement data.

TAM – TV Audience Measurement

In every city where the audience is measured, MIB choose a group of homes at random to represent the population – a process known as

audience measurement Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is someti ...

. With the authorization of the family members, each television is equipped with a device called a

peoplemeter A people meter is an audience measurement tool used to measure the television consumption, viewing habits of television, TV and cable television, cable audiences. Meter The People Meter is a 'box', about the size of a paperback book. The box is ho ...

, which identifies and records which channels are being watched. By fixed telephone line and/or

GSM The Global System for Mobile Communications (GSM) is a family of standards to describe the protocols for second-generation (2G) digital cellular networks, as used by mobile devices such as mobile phones and Mobile broadband modem, mobile broadba ...

networks, the device sends out information when viewers changes channels to a central collection point managed by MIB, which processes, analyzes, and distributes the data to clients. MIB measures up to eight members of each household. Participants are from both genders, and must be at least four years old.

History

International membership

Regional Network

AdEx – Advertising Expenditure

TAM – TV Audience Measurement

External links