Marco Marsan (born June 25, 1957 in

Windsor, Ontario Windsor ( ) is a city in southwestern Ontario, Canada. It is situated on the south bank of the Detroit River directly across from the U.S city of Detroit, Detroit, Michigan. Geographically located within but administratively independent of Esse ...

) is a Canadian-born American author and founder of an innovation and branding consultancy. He wrote the novel ''The Lion's Way'', and the non-fiction works: ''Who Are You When Nobody's Looking'' and ''Think Naked: Childlike Brilliance in the Rough Adult World''. He was named one of America's Top Out of the Box thinkers by the Mazda Corporation in 1999. Marco Marsan has also made appearances on The View and The Montel Williams Show. Marco is a veteran of the United States Air Force, serving in 1975-76 as an information specialist. He graduated from Finneytown High School in 1975, the same school that produced

General Electric General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston. Over the year ...

CEO Jeff Immelt and

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

CEO Brad Alford. Marco led his team to the Ohio State men's soccer championship in 1974, and then attended the

University of Cincinnati The University of Cincinnati (UC or Cincinnati, informally Cincy) is a public university, public research university in Cincinnati, Ohio, United States. It was founded in 1819 and had an enrollment of over 53,000 students in 2024, making it the ...

where he received a bachelor's degree in Business in 1983. Marco is a citizen of Canada, Italy and the United States. His father Mario Marsan (an Italian immigrant in 1958) is credited with having invented the design for the hourglass shape of the disposable diaper in 1964 while working for

Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...

and his uncle, the famed opera singer Italo Tajo, was featured on several recordings with

Luciano Pavarotti Luciano Pavarotti (, , ; 12 October 19356 September 2007) was an Italian operatic tenor who during the late part of his career crossed over into popular music, eventually becoming one of the most acclaimed tenors of all time. He made numerou ...

José Carreras Josep Maria Carreras Coll (; born 5 December 1946), better known as José Carreras (, ), is a Catalan operatic tenor from Spain who is particularly known for his performances in the operas of Donizetti, Verdi and Puccini. Born in Barcelona, ...

and

Plácido Domingo José Plácido Domingo Embil (born 21 January 1941) is a Spanish opera singer, conductor, and arts administrator. He has recorded over a hundred complete operas and is well known for his versatility, regularly performing in Italian, French, ...

. Marco was awarded the "Top 5 Speaker in Innovation / Creativity" designation in 2010 by Speakers Platform, as well as taught classes on innovation and entrepreneurship at both

Xavier University Xavier University ( ) is a private Jesuit university in Cincinnati, Ohio, United States. It is the sixth-oldest Catholic and fourth-oldest Jesuit university in the United States. Xavier had an enrollment of approximately 5,600 undergraduate an ...

's Williams School of Business and

's Lindner School of Business. Marco was credited in the

Guinness Book of World Records ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...

for over 4 years with having created the world's largest Chicken Dance in which 43,000 participants danced at Oktoberfest Zinzinnati in Cincinnati, Ohio on Sept 9, 1992. He now resides in Henderson, Nevada.

Published works

*''Who Are You When Nobody's Looking'' (1999) *''Think Naked'' (2003) *''The Lion's Way'' with Peter Lloyd (2008)

Notable creations

Pepsi Blue

To appeal to different sub-segments of their consumer base, Pepsi sought innovation based upon targeted cultural and flavor trends. This led to the creation of Pepsi Blue.

Trident A trident (), () is a three- pronged spear. It is used for spear fishing and historically as a polearm. As compared to an ordinary spear, the three tines increase the chance that a fish will be struck and decrease the chance that a fish will b ...
Layers Gum

Cadbury Adams wanted to leverage their scientific expertise and breakthrough technologies to create much-needed news and sales growth in the gum and mints category through their powerhouse brands Trident and Dentyne. Using newly created layering technology, this concept became Trident Layers Gum.

Capital One Spark Card

The idea for the Capital One SPARK Business Card went way beyond a simple credit card. This winning concept was built to leverage Capital One’s economies of scale with data, presence in social media, and financial analytics to help Small Business with big business know-how, cash flow and a larger voice.

Absolut 100

Developed initially as Absolut Onx, this concept evolved into Absolut 100 and launched as an extraordinarily smooth vodka, with a stronger kick (higher ABV). This innovation showed off Absolut’s brand chops in create this unique paradox in the staid vodka category.

References

External links

Marco Marsan's websiteRecent interview of Marco MarsanVideo of Marco MarsanGreenleaf Book Group and full bio
* {{DEFAULTSORT:Marsan, Marco 1957 births American business writers American people of Canadian descent Living people University of Cincinnati alumni Writers from Windsor, Ontario