Marc Porat
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Marc Porat is an American tech
entrepreneur Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entreprene ...
and
angel investor An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible de ...
. He is founder of six companies including
General Magic General Magic was an American software and electronics company co-founded by Bill Atkinson, Andy Hertzfeld, and Marc Porat. Based in Mountain View, California, the company developed precursors to "USB, software modems, small touchscreens, to ...
. In the early 2000s, Porat was a member of a high-profile wave of tech executives who founded cleantech companies. He launched three companies in the built environment: Serious Materials, Zeta Communities, and CalStar Cement and was a member of the U.S. China Green Energy Council.


Early career

Porat was educated at Columbia College, where he graduated in 1972. He then continued his graduate studies at
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
and authored a pivotal work entitled The Information Economy as his doctoral thesis in which he predicted the transition from a manufacturing-based U.S. economy to one based on information. Porat is credited with first identifying the U.S. as an "information society." Later, his nephew Aaron Hurst defined and wrote about the "Purpose Economy" and credited Porat with the inspiration for predicting the rise of a new economy. After Stanford, Porat worked for the
U.S. Department of Commerce The United States Department of Commerce (DOC) is an executive department of the U.S. federal government. It is responsible for gathering data for business and governmental decision making, establishing industrial standards, catalyzing econo ...
and then was a program director at the
Aspen Institute The Aspen Institute is an international nonprofit organization founded in 1949 as the Aspen Institute for Humanistic Studies. It is headquartered in Washington, D.C., but also has a campus in Aspen, Colorado, its original home. Its stated miss ...
and was later appointed executive director, Washington Activities of the Aspen Institute Program on Communications and Society. While at Aspen, Porat produced the film The Information Society for
PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...
. After leaving the Aspen Institute, Porat co-founded Private Satellite Network (PSN). The company was a direct broadcast satellite innovator that built and operated television and data networks for Fortune 500 companies and governments. The firm pioneered the use of small aperture rooftop antennas for videoconferencing. The company was sold and Porat joined
Apple Computer Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ...
.


General Magic

Porat co-founded
General Magic General Magic was an American software and electronics company co-founded by Bill Atkinson, Andy Hertzfeld, and Marc Porat. Based in Mountain View, California, the company developed precursors to "USB, software modems, small touchscreens, to ...
in 1990 with
Andy Hertzfeld Andrew Jay Hertzfeld (born April 6, 1953) is an American software engineer who was a member of Apple Computer's original Macintosh development team during the 1980s. After buying an Apple II in January 1978, he went to work for Apple Computer fr ...
and
Bill Atkinson William Dana Atkinson (March 17, 1951 – June 5, 2025) was an American computer engineer, computer programmer, and photographer. Atkinson worked at Apple Computer from 1978 to 1990. Some of Atkinson's noteworthy contributions to the field of ...
from the original Mac team. The company built an early handheld communications device called
Magic Link The Magic Link was a Personal Intelligent Communicator marketed by Sony from 1994, based on General Magic's Magic Cap operating system. The Magic Link PIC-1000 was brought to market by Jerry Fiala Sr at Sony. The "Link" part of the name refers ...
. Referred to then as a “personal intelligent communicator,” it was the precursor to the smart phone PDA. The company also pioneered "intelligent agents." Porat was CEO from 1990 to 1996 and took the company public in 1995 at a valuation of $834M. The stock doubled on the first day.


The Built Environment

In 2002, Porat co-founded Serious Materials, a company manufacturing high-efficiency windows and drywall. He then founded CalStar Products in 2007, a firm recovering energy from industrial waste streams. He also co-founded Zeta Communities (ZETA) in 2007, a firm designing and manufacturings net-zero energy multifamily housing that won the Green Builder Home of the Year Award.


Personal life

Porat was born to Frieda and Dan Porat in
Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
and grew up in
England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...
. He and his family moved to the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, where his father worked at
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
and Stanford University's
SLAC National Accelerator Laboratory SLAC National Accelerator Laboratory, originally named the Stanford Linear Accelerator Center, is a Federally funded research and development centers, federally funded research and development center in Menlo Park, California, Menlo Park, Ca ...
. Porat's sister,
Ruth Porat Ruth Porat (born 1957) is a British-American business executive who is the president and chief investment officer of Alphabet and its subsidiary Google, LLC and prior to that was the chief financial officer of the same companies from 2015 to 20 ...
, works as President and Chief Investment Officer of Alphabet and Google.


References

* {{DEFAULTSORT:Porat, Marc American chief executives of manufacturing companies American information technology businesspeople Stanford University alumni Living people Year of birth missing (living people) Columbia College (New York) alumni American people of English-Jewish descent